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CBS NEWS' "THE EARLY SHOW" PARTNERS WITH WILLIAMS-SONOMA

November 8, 2004

CBS NEWS' "THE EARLY SHOW" PARTNERS WITH WILLIAMS-SONOMA FOR "THE PERFECT THANKSGIVING"

Partnership Marks the First Time "The Early Show" Has Collaborated With a Leading National Retailer for a Week-Long Series

CBS News' THE EARLY SHOW is partnering with premier specialty retailer Williams-Sonoma for "The Perfect Thanksgiving." This unique partnership features a week-long series of cooking and entertaining segments to be broadcast on THE EARLY SHOW Monday, Nov. 15 - Friday, Nov. 19 (7:00-9:00 AM ET/PT). A final segment on Friday, Nov. 26, the day after Thanksgiving, will focus on ways to use leftovers. All of the segments will be taped at William- Sonoma's new flagship store in New York City.

This marks the first time THE EARLY SHOW has worked with a major national retailer for a week-long series. As part of the partnership, details about the series are included in three consecutive Fall 2004 Williams-Sonoma catalog mailings. Williams-Sonoma circulates 55 million catalogs annually. In addition, throughout the month of November, more than 250 Williams-Sonoma locations will feature front-door signage and postcards at the registers about "A Perfect Thanksgiving," and all store associates will be wearing buttons promoting the series.

"This effort demonstrates how each partner's strength is the other's opportunity. The on-air elements work in tandem with the catalog, online and in-store exposure. We are thrilled to be working with one of America's great marketers, Williams-Sonoma, to extend THE EARLY SHOW brand," said George Schweitzer, Executive Vice President, Marketing and Communications, CBS.

"'The Perfect Thanksgiving' complEment the high quality of current lifestyle segments on THE EARLY SHOW and will set a new standard in cooking segments for the morning television audience," said Pat Connolly, Chief Marketing Officer, Williams-Sonoma, Inc. "Williams-Sonoma is thrilled to be associated with CBS in this endeavor."

"We are pleased to work with one of the nation's most esteemed and recognized retailers for this week-long series, providing our viewers with expert advice and tips to help them prepare the perfect Thanksgiving meal," said Michael Bass, Senior Executive Producer, CBS News' THE EARLY SHOW.

The six segments, hosted by EARLY SHOW anchor Hannah Storm, working with culinary expert Tori Ritchie, will be taped in the state-of-the-art kitchen at the Williams-Sonoma store in New York City. Each segment will provide advice and tips on how to create the perfect Thanksgiving meal, including planning, preparation, cooking and presentation:

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        Monday, Nov. 15:                Getting Prepared 
        Tuesday, Nov. 16:               Tackling the Turkey
        Wednesday, Nov. 17:     All About Side Dishes
        Thursday, Nov. 18:      Desserts
        Friday, Nov. 19:                Presentation
        Friday, Nov. 26:                Leftovers

All of the information in each segment, as well as recipes, will be featured on THE EARLY SHOW website at www.cbsnews.com.

Tori Ritchie is a San Francisco-based food writer, cooking teacher and host of the longrunning Ultimate Kitchens on Food Network. Her latest cookbook is Party Appetizers: Small Bites, Big Flavors (Chronicle Books, Fall 2004).

THE EARLY SHOW is broadcast weekdays (7:00-9:00AM, ET/PT) on the CBS Television Network.? Michael Bass is the senior executive producer and Victor Neufeld is the executive producer.

Williams-Sonoma, Inc. is a national specialty retailer of high quality products for the home. These products are marketed through 543 retail stores, eight mail order catalogs (Williams-Sonoma, Williams-Sonoma Home, Pottery Barn, Pottery Barn Bed + Bath, Pottery Barn Kids, PBteen, west elm, and holdeverything), and e-commerce web sites at www.potterybarn.com, www.potterybarnkids.com, www.pbteen.com, www.westelm.com, and www.williams-sonoma.com. The company is headquartered in San Francisco.?

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