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AN ATYPICAL WEEK FOR RATINGS
September 9, 2004
AN ATYPICAL WEEK FOR RATINGS
In an atypical week that included three nights of coverage of the Republican National Convention, start of the Labor Day holiday and early premieres on NBC, CBS placed a competitive second in viewers, adults 18-49 and adults 25-54 and tied a premiere-driven NBC for first in households, according to Nielsen ratings for the week ending Sept. 5, week 50 of the 2003-2004 television year.
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In viewers for the week, CBS (7.16m) trailed NBC's premieres (7.48m) and outpaced ABC (6.08m) and FOX (5.08m).
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In households for the week, CBS (4.9/09) was tied with NBC and topped ABC (4.1/07) by +20% and FOX (3.2/06) by +53%.
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CBS was second behind a premiere-driven NBC in adults 25-54 (2.7/07, in the demographic most important to advertisers*) and adults 18-49 (2.3/07).
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CBS top programs of the week: #2 60 MINUTES (R) (an average of 11.36m viewers), #5 CSI MIAMI (R) (10.83m), #7 TWO AND A HALF MEN (R) (10.65m), #8 EVERYBODY LOVES RAYMOND (R) (10.02m), #9 THE AMAZING RACE 5 SPECIAL (S) (9.98m), #10 COLD CASE (9.63m), #11 CSI: CRIME SCENE INVESTIGATION (R) (9.61m), #16 BIG BROTHER 5-TUESDAY SPECIAL (S) (8.37m), #19 BIG BROTHER 5 THURSDAY (R) (8.10m), #22 CBS SUNDAY MOVIE "Second Honeymoon" (R) (7.69m), #23 STILL STANDING (R) (7.25m), #24 YES DEAR (R) (7.24m) and #25 BIG BROTHER 5 SATURDAY (7.06m).
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? NATIONAL NIELSEN SUMMARY - PRIMETIME
Week #50 of 2003-04 Season (ending: 09/05/04)
2003-04 2002-03 HOUSEHOLDS
Rtg Sh Rtg Sh Chg
CBS 4.9 9 5.3 9 -8%
NBC 4.9 9 5.8 10 -16%
ABC 4.1 7 5.2 9 -21%
FOX 3.2 6 4.2 7 -24%
WB 1.5 3 2.0 3 -25%
UPN 1.6 3 2.0 3 -20%
(More)
CBS Television...2
VIEWERS
(000) (000) Chg
CBS 7,156 7,821 -9%
NBC 7,480 8,274 -10%
ABC 6,075 7,802 -22%
FOX 5,083 6,258 -19%
WB 2,137 2,890 -26%
UPN 2,405 2,986 -19%
A25-54 (30%)
Rtg Sh Rtg Sh Chg
CBS 2.7 7 3.0 8 -10%
NBC 3.2 9 3.5 9 -9%
ABC 2.5 7 3.3 9 -24%
FOX 2.2 6 2.7 7 -19%
WB 0.9 2 1.1 3 -18%
UPN 1.0 3 1.3 3 -23%
A18-49 (21%)
Rtg Sh Rtg Sh Chg
CBS 2.3 7 2.4 7 -4%
NBC 2.8 9 3.0 9 -7%
ABC 2.2 7 3.0 9 -27%
FOX 2.2 7 2.7 8 -19%
WB 0.9 3 1.2 4 -25%
UPN 1.0 3 1.2 4 -17%
A35-64 (18%)
Rtg Sh Rtg Sh Chg
CBS 3.3 8 3.6 9 -8%
NBC 3.5 9 3.9 10 -10%
ABC 2.8 7 3.5 9 -20%
FOX 2.0 5 2.3 6 -13%
WB 0.8 2 1.0 2 -20%
UPN 0.9 2 1.1 3 -18%
A18-34 (17%)
Rtg Sh Rtg Sh Chg
CBS 1.7 6 1.9 6 -11%
NBC 2.3 8 2.4 8 -4%
ABC 1.7 6 2.6 9 -35%
FOX 2.2 8 2.9 10 -24%
WB 0.9 3 1.3 4 -31%
UPN 1.0 3 1.2 4 -17%
(More)
CBS Television...3
National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: PER2+ for 08/30/04 - 09/05/04
Persons 2+ (000)
1 Father of the Pride (P) NBC 12,388
2 60 MINUTES (R) CBS 11,358
3 NFL Pre-Season Ftbl Sp-2 (S) ABC 10,963
Tennessee @ Dallas
4 Hawaii (P) NBC 10,914
5 CSI: MIAMI (R) CBS 10,826
6 Fear Factor (P) NBC 10,816
7 TWO AND A HALF MEN (R) CBS 10,652
8 EVERYBODY LOVES RAYMOND (R) CBS 10,019
9 AMAZING RACE: 5 SP (S) CBS 9,980
10 COLD CASE (R) CBS 9,630
11 CSI (R) CBS 9,614
12 Dateline NBC Special 9/1 (S) NBC 9,491
13 Pre-Season Showcase-2 (S) ABC 8,626
14 Scrubs (P) NBC 8,455
15 Dateline Fri NBC 8,398
16 BIG BROTHER 5-TUE SP (S) CBS 8,367
17 Renovate Family Preview (S) FOX 8,262
18 Pop Secret 500Nascar: Nextel Cup (S) NBC 8,208
19 BIG BROTHER 5-THU CBS 8,097
20 Trading Spouses-8/31 9P (S) FOX 7,871
National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: A2554 for 08/30/04 - 09/05/04
Adults 25-54 Rating
1 Father of the Pride (P) NBC 5.8
2 Fear Factor (P) NBC 4.8
3 AMAZING RACE: 5 SP (S) CBS 4.7
4 CSI: MIAMI (R) CBS 4.6
4 NFL Pre-Season Ftbl Sp-2 (S) ABC 4.6
Tennessee @ Dallas
6 TWO AND A HALF MEN (R) CBS 4.4
7 Hawaii (P) NBC 4.3
8 Scrubs (P) NBC 4.1
9 Last Comic Standing 8/30 (S) NBC 4.0
(More)
CBS Television...4
9 EVERYBODY LOVES RAYMOND (R) CBS 4.0 9 CSI (R) CBS 4.0 12 Pop Secret 500Nascar: Nextel Cup (S) NBC 3.8 13 BIG BROTHER 5-THU CBS 3.7 13 Renovate Family Preview (S) FOX 3.7 13 Trading Spouses-8/31 9P (S) FOX 3.7 16 Dateline NBC Special 9/1 (S) NBC 3.5 16 BIG BROTHER 5-TUE SP (S) CBS 3.5 18 BIG BROTHER 5-SAT CBS 3.1 19 Pre-Season Showcase-2 (S) ABC 3.0 19 Last Comic Standing 3 (P) NBC 3.0 19 Dateline Fri NBC 3.0 19 Extreme Makeover: Hm Ed-9P (R) ABC 3.0
National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: A1849 for 08/30/04 - 09/05/04
Adults 18-49 Rating
1 Father of the Pride (P) NBC 5.4
2 Fear Factor (P) NBC 4.5
3 AMAZING RACE: 5 SP (S) CBS 4.3
4 RENOVATE FAMILY PREVIEW (S) FOX 4.0
4 NFL Pre-Season Ftbl Sp-2 (S) ABC 4.0
Tennessee @ Dallas
6 Scrubs (P) NBC 3.9
6 CSI: MIAMI (R) CBS 3.9
8 TWO AND A HALF MEN (R) CBS 3.8
8 Last Comic Standing 8/30 (S) NBC 3.8
10 Trading Spouses-8/31 9P (S) FOX 3.6
11 EVERYBODY LOVES RAYMOND (R) CBS 3.5
12 BIG BROTHER 5-THU CBS 3.3
12 CSI (R) CBS 3.3
12 Hawaii (P) NBC 3.3
15 BIG BROTHER 5-TUE SP (S) CBS 3.1
15 Pop Secret 500Nascar: Nextel Cup (S) NBC 3.1
17 BIG BROTHER 5-SAT CBS 2.8
17 Father of the Pride 9/2 (R)(S) NBC 2.8
19 Last Comic Standing 3 (P) NBC 2.7
19 Dateline NBC Special 9/1 (S) NBC 2.7
19 Will & Grace (R) NBC 2.7
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Press Contact: Ed Harrison 323/575-4254 ed.harrison@tvc.cbs.com Jeremy Murphy 212/975-4577 jeremy.murphy@cbs.com
