September 7, 2004

CBS TO PROMOTE NEW SEASON WITH UNIQUE AUCTION ON EBAY

CBS Memorabilia and Celebrity Experiences Up For Bid

In a first-of-its-kind promotion for a network's new season, CBS will conduct an auction of CBS memorabilia and once-in-a-lifetime celebrity experiences on eBay.

The event, which runs Sept. 8-26, is aimed at generating excitement and awareness for CBS's new sch edule among eBay's entertainment-savvy community, and beyond.

A special CBS page - eBay.CBS.com -- will be featured on eBay with video trailers of new CBS shows located alongside the collectibles and opportunities up for bid. ?
Visitors to the CBS page can bid on: dinner with Rupert of SURVIVOR: ALL-STARS at the bidder's home; dancing lessons with SURVIVOR: ALL-STAR Big Tom; a visit to the CSI: MIAMI set; the chance to be an extra on new CBS drama CLUBHOUSE; tickets to the 100th episode party for CSI: in Los Angeles; a VIP trip to the COUNTRY MUSIC ASSOCIATION AWARDS; breakfast with THE EARLY SHOW's Dave Price followed by the chance to join Dave on-air to deliver the weather; VIP tickets to the finale of this fall's SURVIVOR: VANUATU - ISLANDS OF FIRE; "Spend 60 minutes behind the scenes at 60 MINUTES" (meet the 60 MINUTES team including some of the on air correspondents and the producers who put the broadcast together every week); VIP tickets to tapings of comedies THE KING OF QUEENS, STILL STANDING and LISTEN UP; and a tour of the BIG BROTHER house.

Also available are: AMAZING RACE host Phil Keoghan's traditional Kiwi necklace and the mat the RACERS land on before Phil tells them their fate; the wedding dress of THE BOLD AND THE BEAUTIFUL character Brooke Logan Forrester; a bidder's own key to the BIG BROTHER house; sunglasses worn by CSI: MIAMI star David Caruso; a signed gavel used by Judge Amy Gray on JUDGING AMY; the wedding dress worn by GUIDING LIGHT character Harley Davidson Cooper; a signed tie-dye T-shirt from Rupert of SURVIVOR: ALL-STARS; a framed poster signed by all 18 castaways from SURVIVOR: ALL-STARS; plus much more.

All proceeds after expenses will go to the Elizabeth Glaser Pediatric AIDS Foundation.

CBS will introduce the event on-air Wednesday, Sept. 8 during SNEAK PEEK, a 2004-05 season preview hosted by TWO AND A HALF MEN stars Charlie Sheen, Jon Cryer and Angus T. Jones that highlights CBS's five new shows: CSI: NY, CLUBHOUSE, dr. vegas, LISTEN UP and CENTER OF THE UNIVERSE. The auction will also receive substantial promotional support on eBay's home page and throughout the site through Premiere Week, which runs Sept. 20-26.

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CBS Television is comprised of the CBS Television Network -- with more than 200 owned and affiliated stations reaching virtually every television home in the United States; the Network's programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution.

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Press Contact: Dana McClintock 212/975-1077 dlmcclintock@cbs.com