Release

"THE YOUNG AND THE RESTLESS" IS THE TOP RATED DAYTIME DRAMA

September 2, 2004

"THE YOUNG AND THE RESTLESS" IS THE TOP RATED DAYTIME DRAMA FOR THE 817TH CONSECUTIVE WEEK AND FIRST IN WOMEN 18-49

CBS Leads Daytime For The 805th Consecutive Week

"The Early Show" Posts Gains In Key Demos

CBS Daytime placed first for the 805th consecutive week with and against regular schedules and THE YOUNG AND THE RESTLESS was also the top rated daytime drama in households for the 817th consecutive week in the week and first in women 18-49, ending August 29th.

The Network had the top four programs in households: #1 THE PRICE IS RIGHT 2, #2 THE YOUNG AND THE RESTLESS, #3 THE PRICE IS RIGHT 1 and #4 (tie) THE BOLD AND THE BEAUTIFUL with AS THE WORLD TURNS finishing 7th. THE YOUNG AND THE RESTLESS is the week's top rated program in women 18-49 for the second consecutive week.

Note: NBC's two daytime dramas were preempted due to Olympic coverage.

CBS News' THE EARLY SHOW (2.0/08, 2.55m) enjoyed gains even with "The Today Show" in Athens in adults 25-54 (+11%), women 25-54 (+9%) and women 18-49 (+11%) compared to the same week last year.

National Nielsen summary for Daytime/Saturday Morning for the week ending Aug. 29th:

DAYTIME
Households CBS 3.3/11 (08/23-08/27) ABC 2.6/09

TELEVISION YEAR-TO-DATE
(9/22/03 - 8/27/04)

Households                      CBS     3.4/12
                                ABC     2.9/10

The Top 10 Regularly Scheduled Programs this week:

  1. THE PRICE IS RIGHT 2 CBS 4.6/17
  2. THE YOUNG AND THE RESTLESS CBS 4.2/15
  3. THE PRICE IS RIGHT 1 CBS 3.7/14
  4. THE BOLD AND THE BEAUTIFUL CBS 3.1/10
  5. General Hospital ABC 3.1/10
  6. All My Children ABC 2.8/10
  7. AS THE WORLD TURNS CBS 2.6/09
  8. One Life to Live ABC 2.5/08
  9. GUIDING LIGHT CBS 2.2/07
  10. The View ABC 1.9/07

Top 5 Daytime Programs in Viewers (In Millions)

  1. THE PRICE IS RIGHT 2 CBS 6.23
  2. THE YOUNG AND THE RESTLESS CBS 5.39
  3. THE PRICE IS RIGHT 1 CBS 5.10
  4. General Hospital ABC 3.81
  5. THE BOLD AND THE BEAUTIFUL CBS 3.73

Top 5 Women 25-54

  1. General Hospital ABC 2.9/17
  2. THE YOUNG AND THE RESTLESS CBS 2.8/18
  3. All My Children ABC 2.4/15
  4. One Life to Live ABC 2.3/14
  5. THE BOLD AND THE BEAUTIFUL CBS 1.9/12
  6. THE PRICE IS RIGHT 2 CBS 1.9/13

Top 5 Women 18-49

  1. THE YOUNG AND THE RESTLESS CBS 2.4/16
  2. General Hospital ABC 2.3/14
  3. All My Children ABC 2.1/13
  4. One Life to Live ABC 1.8/11
  5. THE BOLD AND THE BEAUTIFUL CBS 1.7/11

MORNING NEWS:

Households              CBS     Early Show      2.0/08
(08/23-08/27)           NBC     Today           5.1/20
                        ABC     GMA             3.3/13

SATURDAY MORNING:
7:00 AM -12:00 Noon

        Households              CBS             1.0/03
        (08/28)                 NBC             1.4/04  
ABC             1.2/04
FOX             0.6/02
                        WB              1.4/05

        Children 2-11           
        (08/28)                 CBS             1.2/06

                                NBC             0.7/03   

                                ABC             0.9/04
FOX             0.7/03
                                WB              2.3/11

SATURDAY MORNING (continued): 7:00 AM -12:00 Noon

Children 2-5

(08/28) CBS 1.7/09

NBC 0.7/03

ABC             0.9/04 
FOX             0.5/02
                                WB              1.4/07

TELEVISION YEAR-TO-DATE
(9/27/03 - 8/28/04)
7:00 AM -12:00 Noon

        Households              CBS             1.1/04
                                NBC             1.5/05 
ABC             1.4/05
FOX             0.8/03
                        WB              1.5/05

        Children 2-11           
                                CBS             1.2/06

                                NBC             0.7/03  

                                ABC             1.5/07 
FOX             1.0/05
                                WB              2.3/11

Children 2-5

CBS 1.9/09

NBC 0.7/03

ABC             1.3/06 
FOX             0.8/04
                                WB              1.3/06

#       #       #

Press Contact:          Ed Harrison                323/575-4254              ed.harrison@tvc.cbs.com

    Show Contacts