August 2004

BRUCE TAUB
(Executive Vice President, and Chief Financial Officer, CBS)

Bruce Taub was promoted to the position of Executive Vice President and Chief Financial Officer, CBS, in May 2003. Previously, he was Senior Vice President and Chief Financial Officer, CBS Television. He reports directly to Leslie Moonves, Co-President and Co-Chief Operating Officer, Viacom.

Taub is responsible for the financial oversight and operations of both CBS and UPN, including all Sales, Entertainment, News, Sports and syndication divisions and broadcast operations.

Taub previously served as Vice President, Financial Planning, CBS Television, from 1997 to 1999. In that role, he worked with senior management determining sales strategies, analyzing and supporting the acquisition of sports properties such as the NFL, implementing the Network's operating budget and negotiating acquisitions of television stations.

Before that, Taub was Vice President, Acquisitions, CBS Television, responsible for defining and implementing the Company's television acquisition strategy. He also served as Vice President, Financial Planning and Analysis, from 1988 to 1994, and as Assistant Controller before that. He joined CBS in 1975 as an analyst with the CBS Television Stations Division.

Taub is a graduate of Northeastern University (B.S.) and Boston University (M.B.A.).

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