June 29, 2004

ONCE IS NOT ENOUGH -- VIEWERS FLOCK TO CBS DRAMAS AND COMEDY REBROADCASTS

CBS Places First in Viewers, Households and Adults 25-54

CBS Has The Week's Top Three Programs and Eight of the Top Nine

"CSI," "Without a Trace" and "CSI: Miami" Are The Top Dramas in Viewers, Adults 25-54 and Adults 18-49

"Two and a Half Men" and "Everybody Loves Raymond" Are The Week's Top Comedies in Viewers and Key Demographics

"AFI 100 Years, 100 Songs" Is the Week's Most Watched Special Delivering AFI's Most Watched Special Since 2000 and Highest Rated in Demographics Since 2001

CBS Is First in the Summer Season in Viewers and Adults 25-54 With Seven of the Top Eight Programs

Viewers flocked to CBS's rebroadcasts of its dramas and comedies as the Network placed first in viewers, households, adults 25-54 and a close second in adults 18-49 with the week's top three programs and eight of the top nine, in the week ending June 27, week 40 of the 2003-2004 television year.

CBS had the top three programs, four of the top five and eight of the top nine. CBS also had the week's top three dramas in adults 18-49 and adults 25-54 and top two comedies in those key measures. ?
CSI was the #1 program in viewers, adults 25-54 and the top scripted program in adults 18-49. WITHOUT A TRACE placed second in viewers and adults 25-54 and was the week's #2 drama in adults 18-49 while CSI: MIAMI ranked third in adults 18-49 and tied for #3 in adults 25-54 (with "Law & Order").

? TWO AND A HALF MEN and EVERYBODY LOVES RAYMOND ranked as the top comedies in viewers, adults 18-49 and adults 25-54. This is TWO AND A HALF MEN's fifth consecutive week as the top comedy in adults 25-54.

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CBS Television...2

AFI 100 YEARS, 100 SONGS was the week's most watched special delivering AFI's most watched special since 2000 and highest rated in demographics since 2001.

For the week in viewers, CBS (8.85m) topped NBC (7.19m), ABC (5.00m) and FOX (4.79m). Summer-to-date (from 5/31/04), CBS is first in viewers (8.51m), ahead of NBC (7.41m), ABC (6.37m) and FOX (4.66m). ?
For the week in households, CBS (6.1/11) topped NBC (4.9/09) by +24%, ABC (3.4/06) by +79% and FOX (3.1/06) by +97%. Summer-to-date, CBS (5.8/11) is first, +16% ahead of NBC (5.0/09), +35% ahead ABC (4.3/08) and +87% ahead of FOX (3.1/06). ?
CBS was first in adults 25-54 (3.0/09, in the demographic most important to advertisers*) and second in adults 18-49 (2.4/08, -0.2 behind NBC). Compared to the same week last year, CBS was up +13% in both households and women 25-54, +15% in adults 25-54, +20% in both men 25-54 and adults 18-49 and +17% in adults 35-64. ?
Summer to date, CBS has the top three programs (CSI, WITHOUT A TRACE, CSI: MIAMI) and seven of the top eight (EVERYBODY LOVES RAYMOND, 60 MINUTES, TWO AND A HALF MEN, COLD CASE). ?
CSI and CSI: MIAMI are the summer's top two programs in adults 25-54 and the top two scripted programs in adults 18-49. TWO AND A HALF MEN and EVERYBODY LOVES RAYMOND are the summer's top two comedies in adults 18-49 and adults 25-54. ?
Summer-to-date, CBS is tied for first in adults 25-54 (3.0/08, with NBC) and a strong third in adults 18-49 (2.4/07), trailing an NBA driven ABC by -0.1 and NBC by -0.3. This time last summer, CBS was second in adults 25-54, half a rating point behind NBC and tied for third with ABC in adults 18-49, -0.3 behind FOX and -0.7 behind NBC. ?
? EVERYBODY LOVES RAYMOND (R) was first in households (7.5/12), viewers (11.31m), adults 25-54 (4.5/12) and adults 18-49 (3.8/11). ?
? TWO AND A HALF MEN (R) was first in households (7.4/12), viewers (11.35m), adults 25-54 (4.6/11) and adults 18-49 (3.9/10). TWO AND A HALF MEN built on its RAYMOND lead-in in adults 25-54 (+2%) and adults 18-49 (+3%) and was the night's #1 program in those key measures.

? CSI: CRIME SCENE INVESTIGATION (R) was first in households (10.1/17), viewers (13.29m), adults 25-54 (5.8/16) and adults 18-49 (4.7/14). ?
? WITHOUT A TRACE (R) was first in households (8.6/15), viewers (12.64m), adults 25-54 (4.7/13) and adults 18-49 (3.9/12). WITHOUT A TRACE topped the competition combined in households (8.6/15 vs. 8.3/15, +4%) and viewers (12.64m vs. 11.27m, +12%).

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CBS Television...3

? CSI: MIAMI (R) was first in households (8.0/14), viewers (11.78m), adults 25-54 (4.5/12) and adults 18-49 (3.8/11). CSI: MIAMI was the #1 program in households and viewers while tied for #2 (with RAYMOND) in adults 25-54 and adults 18-49 on Monday. This is the sixth first place nightly finish in seven weeks in households and viewers. ?
? AFI 100 YEARS, 100 SONGS (S) was first in households (8.3/14), viewers (12.32m), adults 25-54 (3.9/11) and second in adults 18-49 (3.0/09, -0.1 behind NBC). This is the best delivery of an AFI 100 YEARS special in both households and viewers since 2000 (100 YEARS, 100 LAUGHS on 6/13/00) and in both adults 18-49 and adults 25-54 since 2001 (100 YEARS, 100 THRILLS on 6/12/01). The AFI special was up +60% in households, +30% in adults 25-54 and +20% in adults 18-49 compared to the AFI special last year (AFI 100 YEARS, 100 HEROES on 6/3/03).

?

CBS top programs of the week: #1 CSI: CRIME SCENE INVESTIGATION (R) (an average of 15.29m viewers), #2 WITHOUT A TRACE (R) (12.64m), #3 AFI 100 YEARS, 100 SONGS (S) (12.32m), #5 CSI: MIAMI (R) (11.78m), #6 TWO AND A HALF MEN (R) (11.35m), #7 EVERYBODY LOVES RAYMOND (R) (11.31m), #8 60 MINUTES (10.93m), #9 COLD CASE (R) (10.20m), #11 WITHOUT A TRACE SPECIAL (S) (R) (9.62m), #16 CBS SUNDAY MOVIE "The Soul Collector" (R) (8.82m), #19 60 MINUTES WEDNESDAY (R) (7.90m), #22 48 HOURS MYSTERY (7.31m), #23 YES DEAR (R) (7.29m) and #28 STILL STANDING (R) (6.96m). ?

Households      Persons2+       A25-54  A18-49  A35-64  A18-34  
        Rtg/Sh  Rank    (000)/Rank      Rtg/Rank        Rtg/Rank        Rtg/Rank        Rtg/Rank

National Nielsen Summary for the week ending June 27, 2004:

PERCENT OF AD TARGET: 30% 21% 18% 17% (See Note to Editors below) Week #40 of 2003-04 Season (ending June 27, 2004):

CBS     6.1/11  1       8,845   1       3.0     1       2.4     2       4.1     1       1.7     3
NBC     4.9/9   2       7,185   2       2.9     2       2.6     1       3.1     2       2.4     1
ABC     3.4/6   3       4,998   3       2.1     3       1.9     4       2.4     3       1.5     4
FOX     3.1/6   4       4,786   4       2.1     3       2.1     3       1.8     4       2.3     2

Same Week Year Ago:

CBS     5.4/10  2       7,610   2       2.6     2       2.0     3       3.5     2       1.4     4
NBC     5.5/10  1       7,773   1       3.3     1       2.8     1       3.8     1       2.3     2
ABC     3.9/7   3       5,599   4       2.3     3       2.0     3       2.6     3       1.6     3
FOX     3.8/7   4       5,765   3       2.3     3       2.4     2       2.2     4       2.6     1

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CBS Television...4

Percent Change:

CBS     +13%            +16%            +15%            +20%            +17%            +21%    
NBC     -11%            -8%             -12%            -7%             -18%            +4%     
ABC     -13%            -11%            -9%             -5%             -8%             -6%     
FOX     -18%            -17%            -9%             -13%            -18%            -12%                                                                    
2004 Summer-to-Date (5/31/04-6/27/04):                                                          
CBS     5.8/11  1       8,514 1 3.0     1       2.4     3       3.9     1       1.7     4
NBC     5.0/9   2       7,408   2       3.0     1       2.7     1       3.3     2       2.3     1
ABC     4.3/8   3       6,373   3       2.7     3       2.5     2       2.8     3       2.2     2
FOX     3.1/6   4       4,658   4       2.0     4       2.1     4       1.7     4       2.2     1

Same period year ago:

CBS     5.9/11  1       8,454   1       3.0     2       2.4     3       3.9     1       1.7     4
NBC     5.7/10  2       8,194   2       3.5     1       3.1     1       3.8     2       2.7     2
ABC     4.4/8   3       6,488   3       2.7     3       2.4     3       3.0     3       2.0     3       
FOX     3.9/7   4       6,153   4       2.5     4       2.7     2       2.2     4       2.9     1

Percent Change:

CBS     -2%             +1%             n.c.            n.c.            n.c.            n.c.            
NBC     -12%            -10%            -14%            -13%            -13%            -15%            
ABC     -2%             -2%             n.c.            +4%             -7%             +10%
FOX     -21%            -24%            -20%            -22%            -23%            -24%                    

[NOTE TO EDITORS: "Percent of Ad Target" is based on an Insight Express/ Mediapost on-line survey conducted in Summer 2003. Sample consisted of more than 1,000 Advertisers and Advertising Agency executives directly involved in the network television buying and planning processes.]

Following are the Top 25 programs of the week (in viewers):

Persons 2+ (000) Rtg/Sh

1. CSI: CRIME SCENE R CBS 15287 10.1/17 #1 INVESTIGATION
2. WITHOUT A TRACE R CBS 12640 8.6/15 #2
3. AFI 100 YEARS, S CBS 12317 8.3/14 #3 100 SONGS
4. Law & Order R NBC 11862 8.2/14 #4
5. CSI: MIAMI R CBS 11777 8.0/14 #5
6. TWO AND A HALF MEN R CBS 11346 7.4/12 #7
7. EVERYBODY LOVES R CBS 11305 7.5/12 #6 RAYMOND

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CBS Television...5

8.      60 MINUTES                      R       CBS     10929           7.3/15          #8
9.      COLD CASE                       R       CBS     10201           6.8/12          #9
10.     Law & Order                     R       NBC     10126           6.6/11          #10
        Wednesday 9PM
11.     WITHOUT A TRACE SP      R, S    CBS     9620            6.6/12          #10
12.     Simple Life 2                           FOX     9302            5.8/10          #15
13.     Law & Order:                    R       NBC     9300            6.3/11          #12
        Criminal Intent
14.     Law & Order: SVU                R       NBC     9177            6.1/10          #14
15.     Crossing Jordan         R       NBC     9009            6.2/11          #13
16.     CBS SUNDAY MOVIE:       R       CBS     8820            5.8/10          #15
        "THE SOUL COLLECTOR"
17.     Fear Factor             R               NBC     8664            5.4/9           #19
18.     Last Comic Standing 2           NBC     8493            5.4/9           #19
19.     60 MINUTES II                   CBS     7899            5.8/11          #15
20.     Who Wants to Marry              P       NBC     7880            5.3/9           #22
        My Dad 2
21.     Dateline Friday                 NBC     7716            5.6/11          #18
22.     48 HOURS MYSTERY        R       CBS     7311            5.4/9           #19
23.     YES, DEAR                       R       CBS     7292            5.1/9           #23
24.     America's Most Wanted:          FOX     7232            4.5/9           #29
        America Fights Back
25.     For Love or Money 3                     NBC     7192            4.8/8           #25

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Press Contacts: Ed Harrison                323/575-4254         ed.harrison@tvc.cbs.com
                        Jeremy Murphy   212/975-4577            jeremy.murphy@cbs.com