May 25, 2004

CBS WINS THE 2003-2004 SEASON AND THE MAY SWEEP!

CBS Will Win the Season By the Largest Margin Of Any Network In 14 Years

Network Places First in Its Target Demographic of Adults 25-54 For the First Time Since 1980

CBS Is The Only Network to Post Year-to-Year Audience Growth in Viewers, Adults 25-54 and Adults 18-49

CBS Overcomes NBC's Big Series Finales to Win The May Sweep -- The Network's Sixth Consecutive Sweep Victory

CBS will win the 2003-2004 television season and the May sweep!

With two nights remaining in the season and sweep, CBS is projected to win the season by more than two million viewers -- the largest margin by any network in 14 years.

This marks CBS's second consecutive season win and third in the past four years.

CBS will also place first in its target demographic of adults 25-54 for the first (in a non-Olympic year) since 1980.

CBS will average 5.90 million adult 25-54 viewers, ahead of NBC's projected 5.85m, FOX 5.06m and ABC's 4.55m.

In addition, CBS has narrowed the gap in adults 18-49 from -0.7 last year to -0.4 this season, the Network's closest competitive position to first in this demographic since 1993. Among adult 18-49 viewers, CBS is within 500,000 viewers of NBC.

CBS is the only network to post year-to-year growth in viewers (+4%), adults 25-54 (+4%) and adults 18-49 (+3%) while all the other networks are down from year-ago levels.

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CBS Television...2

PROJECTED FULL SEASON RATINGS

SEPTEMBER 22, 2003-MAY 26, 2004

2003-2004 2002-2003 %Change

Viewers (In Millions)

CBS                             13.10                           12.55                   +4%
NBC                             11.02                           11.95                   -5%
ABC                              8.99                            9.97                   -10%
FOX                              9.74                            9.96                   -2%
WB                               3.65                            4.10                   -11%
UPN                              3.38                            3.52                   -4%

Adults 25-54

CBS                             4.89/12                 4.7/11          +4%
NBC                             4.85/12                 5.1/12          -4%
ABC                             3.8/9                           4.2/10          -10%
FOX                             4.2/10                  4.3/10          -2%
WB                              1.5/4                           1.7/4                   -12%
UPN                             1.4/33                  1.5/4                   -7%

Adults 18-49

CBS                             3.9/11                  3.8/10          +3%
NBC                             4.3/12                  4.5/12          -4%
ABC                             3.2/9                           3.8/10          -16%
FOX                             4.1/11                  4.3/12          -5%
WB                              1.5/4                           1.8/5                   -17%
UPN                             1.4/4                           1.5/4                   -7%

        Other highlights of CBS's 2003-2004 season:

        ? CBS has won 25 of 35 weeks in viewers, more than double the other networks combined.

        ? CBS wins Monday, Thursday, Friday, Saturday and Sunday.

        ? CBS had five of the top 10 programs in viewers (CSI, #2, SURVIVOR ALL-STARS, #4, SURVIVOR:  PEARL ISLANDS, #6 and CSI:  MIAMI, #9, EVERYBODY LOVES RAYMOND, #10) as well as four of the top 10 in adults 25-54 (CSI, #2, SURVIVOR:  ALL-STARS, #7, SURVIVOR:  PEARL ISLANDS, #8, CSI:  MIAMI, #10).

        ? CBS had the top six single part movies of the season.

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CBS Television...3

? This season, CBS introduced the #1 new comedy (TWO AND A HALF MEN) and the top two dramas (COLD CASE, NCIS) in addition to the critically acclaimed JOAN OF ARCADIA, which wins its time period.

In the May sweep, which concludes Wednesday night, CBS has overcomes the huge audience deliveries of NBC's "Friends" and "Frasier" series finales to place first in viewers for the sixth consecutive sweep. CBS won all three sweeps periods last season for the first time since 1980-81 and has duplicated that accomplishment this year.

CBS is also posting year-to-year May sweep increases in adults 25-54 (+2%) and adults 18-49 (+3%).

CBS's May sweep highlights include:

? The "Survivor: All-Stars" finale averaged 24.8 million viewers and had its highest adult 18-49 rating since "Survivor: Marquesas" in 2002

"Survivor: All-Stars Reunion" averaged 23.9 Million viewers -- the largest audience for a reunion show since "Survivor: The Australian Outback"

? The All-Stars Reunion Show was the first ever to build on a "Survivor" finale lead-in in key demos

The CSI: MIAMI episode, which introduced the cast of CSI: NY, averaged more than 23 million viewers and had its best demographic performance ever.

? "The Dick Van Dyke Show Revisited" averaged 14.6 Million viewers and "Carol Burnett Show: Bump Up the Lights" averaged 13.6 million viewers

? The season finale of TWO AND A HALF MEN posted its highest ever adult 18-49 and adult 25-54 ratings

P R I M E T I M E
PROJECTED FULL MAY 2004 SWEEP: 28 DAYS

4/29/04-5/26/04 4/24/03-5/21/03 Rtg %

NTI

PERSONS 2+ (Millions)

 CBS                        12.56           12.92             -3%
 NBC                        11.73           11.52             +2%
 ABC                         7.98            8.84             -10%
 FOX                         9.91           10.82             -8%
 WB                                  3.64                4.06             -10%
 UPN                                 2.99            3.35                 -11%

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CBS Television...4

ADULTS 25-54

 CBS                         4.7           4.6              +2%
 NBC                         5.1             5.2              -2%
 ABC                         3.3                   3.8              -13%
 FOX                         4.4                   4.7              -6%
 WB                                  1.5                   1.7            -12%
 UPN                                 1.2                   1.5              -20%

ADULTS 18-49

 CBS                         3.8                   3.7              +3%
 NBC                         4.5             4.4              +2%
 ABC                         2.9             3.3             -12%
 FOX                         4.3             4.7              -9%
 WB                                  1.6             1.8             -11%
 UPN                                 1.2                   1.5           -20%

        Final 2003-2004 season and May sweep ratings will be available on Thursday.

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Press Contacts: Ed Harrison                323/575-4254         ed.harrison@tvc.cbs.com
                        Jeremy Murphy   212/975-4577            jeremy.murphy@cbs.com