April 8, 2004

RICH FIELDS NAMED NEW ANNOUNCER
OF "THE PRICE IS RIGHT," ON THE CBS TELEVISION NETWORK

Fields' First Official Airdate Will Be Friday, April 23

After an extensive search to find a new announcer, THE PRICE IS RIGHT has named Rich Fields as the show's new announcer and his first airdate will be Friday, April 23. Fields, who was most recently the weatherman at KPSP, CBS-2 in Palm Springs, Calif., is the show's third announcer in its 32-year history on the CBS Television Network. Johnny Olson was with the show from 1972 until his death in 1987, at which time Rod Roddy replaced him. Fields replaces Roddy, who passed away in October of 2003.

"After auditioning and trying out five announcers on the air in recent months, we have selected Rich, who seems to fit our show splendidly," said Bob Barker, the show's host and executive producer. "We think he will follow in the tradition of our previous legendary announcers, Johnny Olson and Rod Roddy."

Fields says that his career inspiration came from listening to Johnny Olson while watching game shows during the late 60s and early 70s. Since then, Fields has been associated with the Network for 13 of his 25 years on the air, most notably a 10-year stint with KCBS-FM in Los Angeles. Fields also worked for the CBS/Infinity Radio group in Tampa, Fla. He has won four Addy awards for his work in radio production and commercial voiceover.

THE PRICE IS RIGHT is now in its 32nd year and is television's longest-running game show. It is a Mark Goodson Production, in association with FremantleMedia, North America, Inc. Bob Barker is executive producer, Roger Dobkowitz the producer and Bart Eskander, the director. The series is broadcast weekdays (11:00 AM-12:00 Noon, ET; 10:00-11:00 AM, PT) on the CBS Television Network.

(NOTE TO EDITORS: Photos are available on www.cbspressexpress.com)

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Press Contact: Cindy Marshall 323/575-2019 cindy.marshall@tvc.cbs.com