February 3, 2004

SUPER BOWL XXXVIII DRIVES CBS TO ITS MOST WATCHED AND HIGHEST RATED WEEK IN ADULTS 18-49 AND ADULTS 25-54 SINCE 1998

CBS's Sunday Prime Audience Averages 87.38 Million Viewers

143.6 Million Viewers Watch All or Part of Super Bowl XXXVIII Making It The Most Watched Super Bowl Ever

On Super Bowl Eve, "Super Bowl's Greatest Commercials 3" Dominates Saturday in Viewers and Key Demographic

An Audience of 47.4 Million Viewers Watched All or Part of the Premiere of "Survivor: All-Stars"

A Rebroadcast of "CSI" Draws More Viewers Than a First-Run "The Apprentice"

CBS Extends Its Season-To-Date Lead in Adults 25-54 and Closes to Within 0.1 Rating Point of NBC In Adults 18-49

The most watched Super Bowl ever led CBS to its most watched and highest rated week in adults 18-49 and adults 25-54 since the week ending 2/15/98, when CBS has the Nagano Olympics, according to Nielsen ratings for the week ending Feb. 1, week 19 of the 2003-2004 television season.

CBS's dominating across-the-board weekly win was the biggest by any network since the week ending 2/24/02 when NBC had the final week of the Salt Lake City Olympic Games.

For the week in viewers, CBS (25.28m) dominated FOX (9.83m), NBC (9.39m) and ABC (7.89m). Season-to-date, CBS (13.68m) is first in viewers followed by NBC (10.75m), FOX (9.78m) and ABC (9.48m). ?
In households, CBS (13.5/21) was +118% ahead of NBC (6.2/10), +125% ahead of FOX (6.0/09) and +160% ahead of ABC (5.2/08). Season-to-date, CBS (8.7/14) has a +23% advantage over NBC (7.1/12) and +40% ahead of both ABC and FOX (6.2/10, each). ?
For the week, CBS was first in adults 25-54 (10.3/23), women 25-54 (9.9/22), men 25-54 (10.7/25) and adults 18-49 (9.1/23). ? ?
Season-to-date, CBS (5.1/12) is first in adults 25-54 with a +0.4 advantage over NBC. This time last year, CBS trailed NBC by -0.4 rating point. CBS is second in adults 18-49 (4.0/11), just -0.1 behind NBC. This time last year, CBS was third, trailing ABC by -0.1 and NBC by -0.6. ?
CBS was first or second in viewers every night last week for the third time in four weeks (CBS was first six of seven nights two weeks ago). CBS was first on Thursday and Sunday, second on Monday, Tuesday, Wednesday, Friday and Saturday. ?

? CBS's Super Bowl Sunday package from 7:00-11:00pm -- featuring SUPER BOWL XXXVIII, Post Game and the premiere of SURVIVOR: ALL-STARS - dominated Sunday night in households (40.4/61), viewers (87.38m), adults 25-54 (37.2/68), women 25-54 (32.5/62), men 25-54 (42.1/74), adults 18-49 (35.1/70), men 18-49 (39.7/76) and men 18-34 (33.9/76). ?
-- According to Nielsen Media Research, approximately 143.6 million viewers watched all or part of SUPER BOWL XXXVIII, the most watched Super Bowl in history, and that 47.4 million watched all or part of SURVIVOR: ALL-STARS premiere. ?

? SUPERBOWL XXXVIII (S) posted a 41.4/63 in households, 38.0/70 in adults 25-54, 43.3/76 in men 25-54, 35.7/72 in adults 18-49, 40.7/78 in men 18-49, 31.5/73 in adults 18-34 and 34.5/79 in men 18-34. SUPERBOWL XXXVIII averaged 89.80m viewers throughout the broadcast. ?
-- From 10:00-10:30PM, the game posted a 46.8/67 with 98.81m viewers, 42.7/73 in adults 25-54, 48.3/79 in men 25-54, 40.2/74 in adults 18-49, 45.8/80 in men 18-49, 35.8/75 in adults 18-34 and 39.6/81 in men 18-34. ?

? THE SUPER BOWL POST GAME PRESENTED BY CADILLAC (S) (28.8/44, 58.96m) -- demographics: 26.4/52 in adults 25-54, 28.5/55 in men 25-54, 25.2/54 in adults 18-49, 27.3/57 in men 18-49, 22.8/55 in adults 18-34 and 23.5/57 in men 18-34. ?
? SURVIVOR: ALL-STARS PREMIERE posted a 17.9/32, averaging 33.54m viewers. CBS delivered a 15.9/37 in adults 25-54, 15.9/37 in women 25-54, 15.8/37 in men 25-54, 14.9/37 in adults 18-49, 15.0/38 in women 25-54, 14.8/37 in men 18-49, 13.9/38 in adults 18-34, 15.2/40 in women 18-49 and 12.6/36 in men 18-34, making SURVIVOR: ALL-STARS the highest rated prime time entertainment program on any network this season in adults 18-49 and adults 25-54 as well as the most watched entertainment program this season.

? ? On Saturday, SUPER BOWL'S GREATEST COMMERCIALS 3 (S) was first in households (6.7/11), viewers (11.04m), adults 25-54 (4.8/12) and adults 18-49 (4.0/12). SUPER BOWL'S GREATEST COMMERCIALS 3 was the night's top rated program in households and key demos as well as the night's most watched program. ?
? CSI: CRIME SCENE INVESTIGATION (R) (9:01-10:00 PM) was first in households (13.0/19), viewers (20.19m), second in adults 25-54 (7.9/17) and adults 18-49 (6.4/16) and topped a first run episode of "The Apprentice" in viewers. ?
CBS top programs of the week: #1 SUPER BOWL XXXVIII New England vs. Carolina (S) (an average of 89.80m viewers), SUPER BOWL POST GAME (S) (58.96m), #3 SURVIVOR: ALL-STARS (S) (33.54m), #7 CSI: CRIME SCENE INVESTIGATION (R) (20.19m), #10 WITHOUT A TRACE (17.48m), #12 CSI-SPECIAL (R) (S) (15.89m), #13 EVERYBODY LOVES RAYMOND (R) (15.71m), #15 CSI: MIAMI (R) (14.27m), #20 TWO AND A HALF MEN (R) (13.32m), #22 STILL STANDING (R) (11.66m), #24 NAVY NCIS (11.51m), #25 THE KING OF QUEENS (R) (11.50m), #26 THE GUARDIAN (11.37m) and #30 SUPER BOWL'S GREATEST COMMERCIALS 3 (S) (11.04m). ?
National Nielsen Summary for the week ending Feb 1, 2004:

Households      Persons2+       A25-54  A18-49  A35-64  A18-34  
        Rtg/Sh  Rank    (000)/Rank      Rtg/Rank        Rtg/Rank        Rtg/Rank        Rtg/Rank

PERCENT OF AD TARGET:   30%             21%             18%             17%      

(See Note to Editors below) Week #19 of 2003-04 Season (ending Feb. 1):

CBS     13.5/21 1       25,283  1       10.3    1       9.1     1       11.6    1       7.4     1
NBC     6.2/10  2       9,388   3       4.2     2       3.6     3       4.3     2       3.2     3
ABC     5.2/8   4       7,892   4       3.2     4       2.8     4       3.7     4       2.1     4
FOX     6.0/9   3       9,825   2       4.2     2       4.1     2       3.9     3       4.1     2

Same Week Year Ago:

CBS     8.0/13  2       12,143  3       4.3     3       3.5     4       6.0     1       2.4     4
NBC     8.1/13  1       12,230  2       5.5     2       4.7     2       6.0     1       4.0     2
ABC     6.5/10  4       10,127  4       4.1     4       3.6     3       4.6     3       3.0     3
FOX     7.5/12  3       12,781  1       5.7     1       6.0     1       4.5     4       6.6     1

Percent Change:

CBS     +69%            +108%           +140%           +160%           +93%            +208%   
NBC     -23%            -23%            -24%            -23%            -28%            -20%    
ABC     -20%            -22%            -22%            -22%            -20%            -30%    
FOX     -20%            -23%            -26%            -32%            -13%            -38%                                                                                                                            

2003-04 Season-to-Date (9/22/03-2/1/04):

CBS     8.7/14  1       13,676  1       5.1     1       4.0     2       6.5     1       2.8     3
NBC     7.1/12  2       10,745  2       4.7     2       4.1     1       5.1     2       3.5     2
ABC     6.2/10  3       9,476   4       4.0     4       3.5     4       4.4     3       2.8     3
FOX     6.2/10  3       9,783   3       4.1     3       3.9     3       3.9     4       3.8     1

Same period year ago:

CBS     8.4/14  1       12,762  1       4.8     2       4.0     3       6.2     1       2.8     4
NBC     7.8/13  2       11,818  2       5.2     1       4.6     1       5.7     2       4.0     1
ABC     6.7/11  3       10,738  3       4.5     3       4.1     2       4.8     3       3.5     3       
FOX     5.8/9   4       9,448   4       4.0     4       3.9     4       3.7     4       3.9     2                                                                               

Percent Change:

CBS     +4%             +7%             +6%             n.c.            +5%             n.c.            
NBC     -9%             -9%             -10%            -11%            -11%            -13%            
ABC     -7%             -12%            -11%            -15%            -8%             -20%
FOX     +7%             +4%             +2%             n.c.            +5%             -3%     

[NOTE TO EDITORS: "Percent of Ad Target" is based on an Insight Express/ Mediapost on-line survey conducted in Summer 2003. Sample consisted of more than 1,000 Advertisers and Advertising Agency executives directly involved in the network television buying and planning processes.]

Following are the Top 25 programs of the week (in viewers):

Persons 2+ (000)        Rtg/Sh                          
1.      SUPER BOWL XXXVIII:     S       CBS     89795           41.4/63 #1

NEW ENGLAND VS.
CAROLINA

2.      SUPER BOWL POST         S       CBS     58962           28.8/46 #2
GAME     (PRESENTED BY 
CADILLAC)               
3.      SURVIVOR: ALL-STARS     S       CBS     33535           17.9/32 #3
PREMIERE                        
4.      American Idol- Tuesday          FOX     29628           16.7/24 #4
5.      American Idol- Wednesday                FOX     28321           15.7/24 #5
6.      Friends                 R       NBC     20918           13.3/21 #6
7.      CSI: CRIME SCENE                R       CBS     20189           13.0/19 #7
INVESTIGATION           
8.      The Apprentice 1/8                      NBC     18877           11.9/18 #8
9.      Fear Factor                             NBC     17803           9.6/14          #14
10.     WITHOUT A TRACE         CBS     17479           11.5/19 #9
11.     Will & Grace                    R, P    NBC     17257           11.2/17 #10
12.     CSI: CRIME SCENE                R, S    CBS     15892           10.2/16 #11

INVESTIGATION-
SPECIAL
13. EVERYBODY LOVES R CBS 15709 10.0/14 #12 RAYMOND

14.     Law And Order           R       NBC     14291           9.8/16          #13
15.     CSI: MIAMI                      R       CBS     14268           9.3/15          #15
16.     20/20- Friday                           ABC     13547           9.1/16          #17
17.     My Big Fat Obnoxious            FOX     13444           8.1/12          #20
Fiancé  
18.     Las Vegas                               NBC     13417           8.0/12          #21
19.     ER                              R       NBC     13341           9.2/15          #16
20.     TWO AND A HALF MEN      R       CBS     13321           8.8/13          #18
21.     Law And Order: SVU              R       NBC     12279           8.5/14          #19
22.     STILL STANDING          R       CBS     11657           7.6/11          #23
23.     According To Jim 9pm            ABC     11567           7.3/11          #27
24.     NAVY NCIS                       R       CBS     11511           7.6/11          #23
25.     THE KING OF QUEENS      R       CBS     11502           7.6/11          #23

?
# # #

Press Contact:  Ed Harrison                323/575-4254         ed.harrison@tvc.cbs.com
                        Jeremy Murphy   212/975-4577            jeremy.murphy@cbs.com