“COLBERT” PLAYBACK CONTINUES AMAZING GROWTH,

WIDENS VIEWER LEAD

REGARDLESS OF THE HOUR OR DAY, VIEWERS WATCH “LATE SHOW”

THE LATE SHOW WITH STEPHEN COLBERT delivered 3.78 million viewers, 0.8 in adults 25-54 and 0.5 in adults 18-49 for the week ending March 16, according to Nielsen live plus 3-day ratings. THE LATE SHOW added +680,000 viewers (from 3.10m), +0.1 rating point in both adults 25-54 (from 0.7) and adults 18-49 (from 0.4) in live plus 3-day lift.

With that lift, THE LATE SHOW improved its advantage over its nearest competition (“The Tonight Show”) in viewers to +1.14m (vs. 2.64m) after leading by +610,000 with same-day viewers (vs. 2.49m). Competitors “The Tonight Show” and “Jimmy Kimmel Live” both only grew by +150,000 and +100,000 viewers, respectively.

Please note: CBS’ late night was measured Monday to Wednesday due to NCAA Men’s Basketball Tournament coverage. Broadcasts airing on Thursday and Friday were delayed by basketball and were not included in the weekly average by Nielsen.

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