Release

?GRAMMY-NOMINATED ARTIST DANIEL BEDINGFIELD

June 26, 2003?

?GRAMMY-NOMINATED ARTIST DANIEL BEDINGFIELD TO PERFORM
HIT SINGLE "IF YOU'RE NOT THE ONE"
ON CBS DAYTIME DRAMA "GUIDING LIGHT"

Hit Single To Launch CBS Daytime's "Hot Enough For You" Promotional Campaign

Grammy-nominated artist Daniel Bedingfield will perform his?hit?single, "If You're Not The One," on the daytime drama GUIDING LIGHT Wednesday, July 9 (check local listings for time and channel) on the CBS Television Network, it was announced today by Barbara Bloom, Senior Vice President, Daytime Programs, CBS. In addition to his appearance, Bedingfield's hit single will launch CBS daytime's new summer promotional campaign "Hot Enough For You."

Bedingfield will play the friend of Tony Santos, portrayed by Emmy Award-winning actor Jordi Vilasuso. Tony gives the gift of Bedingfield's song as the final surprise in a three day story arc that builds to Danny and Michelle's surprise wedding at the yearly Bauer barbecue.

"The inclusion of Daniel's music in this very special day is both a gift for Danny and Michelle as well as all Guiding Light fans," said Bloom. "We are excited Daniel has lent his extraordinary talents to both the show and our new promo campaign. We're confident our loyal daytime viewers will enjoy this unique partnership and we're very pleased to have joined with Island Records in this endeavor."? ?
?"It's very exciting for my music to transcend traditional radio methods?and reach another audience via?daytime television," said Daniel Bedingfield. "It was a?great experience taping Guiding Light and I look forward to appearing?on the show in the future,"

According to Ann Balliro, Director of Marketing, Island Records, "Opportunities such as this are a valuable part to a marketing plan on a project like Daniel Bedingfield, and falls very much in line with our radio campaign. The single 'If You're Not The One' was a massive hit at Top 40 and AC radio -- a very compatible demographic with daytime drama -- and allowed Daniel the opportunity to really connect with that audience in a unique way ."

Teaming up with Bedingfield represents the latest in CBS Daytime's collaboration with top musical talent. In the past, CBS promos have included music by then up-and-comer Alicia Keys, as well as an appearance on "The Bold and The Beautiful" by Arista Record's Latin sensation Ennis.

Bedingfield's "If You're Not The One," from his debut album Gotta Get Thru This,???hit #1 on?Billboard's Dance Singles Sales Chart, Number 2 on the Top Singles Chart and Number 13 on the Hot 100 Singles Chart. ?

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CBS Television...2

Amid the pulsating beat of music, the "Hot Enough For You" campaign features provocative and teasing spots designed to highlight the exciting stories, characters and talent on CBS Daytime, while introducing the shows to new viewers. The spots embrace the episodic nature of storytelling that has made CBS' daytime lineup Number One for more than 10 years.

"In developing the campaign with our in-house creative team as well as MKA Advertising, we looked at all the great stories each show is telling right now," Bloom said. "We have romance, intrigue, new faces and familiar faces all engaged in riveting dramatic stories. From every story telling vantage point, it's an exciting and fulfilling time for the CBS viewer."

The first set of spots feature actors Martha Byrne (Rose),Grayson McCouch (Dusty), and Roger Howarth (Paul) from "As The World Turns;" Michelle Stafford (Phyllis) Keith Hamilton Cobb (Damon) and Victoria Rowell (Drucilla) from "The Young & The Restless;" Adrienne Frantz (Amber) and Sean Kanan (Deacon) from "The Bold & The Beautiful;" and David Andrew Macdonald (Edmund), Laura Wright (Cassie) and Bradley Cole (Jeffrey) from "Guiding Light."

GUIDING LIGHT is broadcast weekdays on the CBS Television Network (check local listings) and is a Procter & Gamble Production.

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Press Contacts:         Renee Young     CBS                     212/975-3829            riyoung@cbs.com  
                                Alan Locher     TeleVest                212-474-5815            Alan.locher@televest.com
                        Karen Wiessen           Island Records    212/603-3950              karen.wiessen@umusic.com?

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