Daytime Emmy Award-winning game show THE PRICE IS RIGHT, daytime's #1-rated series and the longest-running game show in television history, will feature family-friendly specials this holiday season. First, THE PRICE IS RIGHT invites kids to “come on down” in the second-ever kids episode on Friday, Dec. 27 (11:00 – 12:00 Noon, ET; 10:00 – 11:00 AM, PT). The kids will have a chance to play a pricing game with their parents and win prizes the whole family can enjoy, including a Hawaiian vacation, a trampoline, bicycles, and frozen yogurt and movie tickets for a year.

Additionally, THE PRICE IS RIGHT welcomes an audience full of Grandmothers and Grandfathers to play in pairs with their grandchildren on Thursday, Jan. 2 (11:00 – 12:00 Noon, ET; 10:00 – 11:00 AM, PT). “The Bold and the Beautiful” actor Lawrence St. Victor will be a special guest model.

THE PRICE IS RIGHT is hosted by Drew Carey.  Produced by FremantleMedia North America, THE PRICE IS RIGHT is broadcast weekdays (11:00 AM-12:00 Noon, ET; 10:00-11:00 AM, PT) on the CBS Television Network. Mike Richards and Jennifer Mullin are the executive producers.

CBS Daytime has been #1 in the daypart for 27 consecutive years, featuring a balance of dramas, game shows and talk. The Network’s daytime lineup includes television’s #1-rated daytime program and longest-running game show THE PRICE IS RIGHT, the #1 daytime drama THE YOUNG AND THE RESTLESS, daytime talk show THE TALK as well as THE BOLD AND THE BEAUTIFUL and LET’S MAKE A DEAL.

This past summer, CBS led all networks with a combined 21 wins at “The 40th Annual Daytime Emmy Awards.”  THE PRICE IS RIGHT won its sixth Daytime Emmy for Outstanding Game Show.

CHEAT TWEET:   Happy New Year! Enjoy the holidays with your families and #PriceIsRight! LINK

Website: http://www.cbs.com/daytime/the_price_is_right/

Facebook: http://www.facebook.com/ThePriceIsRightCBS

Twitter:  www.twitter.com/priceisright

Drew Carey on Twitter: www.twitter.com/drewfromtv

CBS Twitter: http://twitter.com/CBSTweet                                                    

Photos are available at www.cbspressexpress.com

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Press Contacts:

Mallory Mason (CBS)                         818-655-1596              mallory.mason@cbs.com

Jennifer Reed (BWR-LA)                    310-248-6128              jennifer.reed@bwr-pr.com

Photo Contacts:

Amanda Beane (CBS)                         818-655-1545              amanda.beane@cbs.com 

Richard Boeth (CBS)                           212-975-7627              richard.boeth@cbs.com