Last Week, the Daytime Drama Scored its Largest Weekly Audience in Nearly Five Years

        THE BOLD AND THE BEAUTIFUL is delivering its largest audience to begin a season since 2007, according to Nielsen most current ratings.

      Season-to-date, THE BOLD AND THE BEAUTIFUL is averaging 3.75 million viewers, its largest audience since the start of the 2007 season and highest women 18-49 (1.1/07) since the beginning of the 2009 season.  In women 25-54 (1.5/09), THE BOLD AND THE BEAUTIFUL is matching last season' start which was the best since the beginning of the 2009 television season.  

        Last week, THE BOLD AND THE BEAUTIFUL delivered 3.80 million viewers, it largest weekly audience since the week ending Jan. 30, 2009, according to Nielsen live plus same day ratings for the week ending Nov.8.

      Season-to-date, THE BOLD AND THE BEAUTIFUL is up +12% in viewers, +10% in women 18-49 and matching last year's women 25-54 rating.

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Press Contacts:           

Ed Harrison                 818-655-1584    ed.harrison@cbs.com

Cindy Marshall (B&B)   818-655-1586   cindy.marshall@cbs.com