"Golden Boy" Premieres in the Top 10 Among Viewers

Network Also Has Five of the Top 10 in Adults 18-49, More Than Any Other Network

CBS Maintains Season-to-Date Leadership in Adults 18-49 As Well as Adults 25-54 and Viewers

            CBS won the week in viewers and adults 25-54 with six of the top 10 programs, according to Nielsen live plus same day ratings for the week ending March 3, Week 23 of the 2012-2013 television season.

Among viewers, CBS had three of the top five programs, six of the top 10 and 14 of the top20 – more than the other networks combined in all three measures.  Among adults 18-49, CBS five of the top 10 programs – more than any other network.  Among adults 25-54, CBS had eight of the top 10 programs – more than the other networks combined.

NCIS was the week's #1 program in viewers and adults 25-54 and the #1 drama in adults 18-49.  NCIS: LOS ANGELES was the week's #2 program in viewers and the #2 drama in both adults 25-54 and adults 18-49.  NCIS and NCIS: LOS ANGELES beat their broadcast network competitors combined in viewers on Tuesday.  CBS's new drama GOLDEN BOY premiered at #8 among all primetime programs.

          Season-to-date, CBS remains first in adults 18-49 (3.1/09, +0.5 rating points ahead of second-place NBC), adults 25-54 (4.0/10, +1.0 rating points ahead of second-place NBC) and viewers (12.45m, +4.54 million ahead of second-place ABC).

          For the week in viewers:  CBS (9.11m), FOX (6.61m), ABC (6.06m) and NBC (4.12m).  Season-to-date in viewers:  CBS (12.45m), ABC (7.91m), NBC (7.50m) and FOX (7.06m).

For the week in key demographics, CBS was tied for first in adults 25-54 (2.6/07, with FOX) and was second in adults 18-49 (1.9/05).  Season-to-date, CBS is first in adults 25-54 (4.0/10) and adults 18-49 (3.1/09). 

            For the week in households:  CBS (5.9/10), FOX (4.0/06), ABC (3.9/06) and NBC (2.7/04).  Season-to-date in households:  CBS (7.7/12), ABC (5.1/08), NBC (4.7/08) and FOX (4.2/07). 

 

CBS Weekly Highlights:

 

HOW I MET YOUR MOTHER (5.5/08, 5.89m) was first in adults 25-54 (3.9/10), adults 18-49 (3.3/10) and adults 18-34 (2.8/09), and was second in households.  HOW I MET YOUR MOTHERwas the night's #1 program in adults 18-34 and matched 2 BROKE GIRLS for top delivery in adults 18-49.

RULES OF ENGAGEMENT(4.9/07, 7.89m) was first in adults 25-54 (3.6/08) and was second in adults 18-49 (2.7/07).

2 BROKE GIRLSwas first in households (6.6/10), viewers (10.41m), adults 25-54 (4.5/10) and adults 18-49 (3.3/08).  2 BROKE GIRLS posted the night's top adults 25-54 ratings and matched HOW I MET YOUR MOTHER for top delivery in adults 18-49.

MIKE & MOLLY was first in in viewers (9.79m) and adults 25-54 (3.9/09), tied for first in households (6.3/09, with ABC) and tied for second in adults 18-49 (2.7/07, with FOX). 

-- On Tuesday, CBS was first in households (10.2/16), viewers (16.09m), adults 25-54 (4.0/10) and adults 18-49 (2.7/08).  CBS was first in every half-hour in households, viewers, adults 25-54 and adults 18-49 for the second straight Tuesday. 

NCIS was first in households (13.0/20), viewers (20.69m), adults 25-54 (5.2/13) and adults 18-49 (3.4/10).  NCIS beat NBC, ABC, FOX and CW combined by +4.50m viewers (vs. 16.25m, +28%).  NCIS was the night's #1 program in households, viewers, adults 25-54 and adults 18-49. 

NCIS: LOS ANGELES was first in households (10.7/16), viewers (17.02m), adults 25-54 (4.2/10) and adults 18-49 (2.9/08).  NCIS: LOS ANGELES beat NBC, ABC, FOX and CW combined by +5.42m viewers (vs. 11.60m, +47%).  Compared to last week, NCIS: LOSANGELES was up +5% in households (from 10.2/15), +2% in adults 25-54 (from 4.1/09), +7% in adults 18-49 (from 2.7/07) and added +750,000 viewers (from 16.27m, +5%). 

GOLDEN BOY(P) was first in households (6.9/12), viewers (10.56m), adults 25-54 (2.7/07) and adults 18-49 (1.8/05).  GOLDEN BOYbeat the competition combined in viewers by +1.15m viewers (vs. 9.41m, +12%).  Compared to last week's VEGAS episode, GOLDEN BOYwas up +13% in both households (from 6.1/10) and adults 25-54 (from 2.4/06), +20% in adults 18-49 (from 1.5/04) and added +1.04m viewers (from 9.52m, +11%). 

SURVIVOR: CARAMOAN was second in households (5.7/09), viewers (9.17m), adults 25-54 (3.6/09) and adults 18-49 (2.6/08).  Compared to last week, SURVIVOR: CARAMOANwas up +6% in adults 25-54 (from 3.4/09) and +8% in adults 18-49 (from 2.4/07). 

THE BIG BANG THEORY(R)  was first in households (6.9/11) and was second in viewers (10.69m), adults 25-54 (3.9/11) and adults 18-49 (2.8/09). 

60 MINUTESwas first in households (7.8/13), viewers (12.02m), adults 25-54 (2.7/07) and second in adults 18-49 (1.6/05, -0.1 behind ABC).    

THE AMAZING RACE was first in households (5.5/08), viewers (9.24m), adults 25-54 (3.3/08) and adults 18-49 (2.5/06).  Compared to last week, THE AMAZING RACE was up +34% in households (from 4.1/06), +22% in adults 25-54 (from 2.7/06), +32% in adults 18-49 (from 1.9/04) and added +2.29m viewers (from 6.95m, +33%). 

THE GOOD WIFE was first in households (5.9/09), viewers (8.99m), adults 25-54 (2.3/05) and tied for second in adults 18-49 (1.6/04, with NBC).  Compared to the last first run episode on February 17. 2013, THE GOOD WIFE was up +7% in households (from 5.5/08), +15% in adults 25-54 (from 2.0/04), +23% in adults 18-49 (from 1.3/03) and added +640,000 viewers (from 8.35m, +8%). 

 

CBS top programs of the week:  #1 NCIS (an average of 20.69m viewers), #2 NCIS: LOS ANGELES (17.02m), #5 60 MINUTES (12.02m), #7 THE BIG BANG THEORY (R) (10.69m), #8 GOLDEN BOY (P) (10.56m), #10 2 BROKE GIRLS (10.41m), #11 CRIMINAL MINDS (10.34m), #12 MIKE & MOLLY (9.79m), #13 PERSON OF INTEREST (9.52m), #14 CSI: CRIME SCENE INVESTIGATION (9.44m), #15 THE AMAZING RACE 22 (9.243m), #16 THE MENTALIST (9.241m), #18 SURVIVOR: CARAMOAN (9.17m), #19 THE GOOD WIFE (8.99m), #21 HOW I MET YOUR MOTHER (8.59m), #23 TWO AND A HALF MEN (8.26m), #25 RULES OF ENGAGEMENT (7.89m), #26 ELEMENTARY (R) (7.80m) and #29 BLUE BLOODS (R) (7.07m).

 

Prime averages are based on the following hours of rated broadcasts in Week #23

 

CBS:  22 hours

NBC:  22 hours

ABC:  22 hours

FOX:  15 hours

 

NATIONAL NIELSEN SUMMARY - PRIMETIME        

Week #23 of 2012-2013 Season (ending: 3/3/13)              

 2012-2013     

            

VIEWERS        

          (000)   

CBS  9,107   

NBC  4,118   

ABC  6,055   

FOX  6,613     

       

A25-54         

        Rtg Sh  

CBS  2.6 7  

NBC  1.6 4  

ABC  2.1 5  

FOX  2.6 7              

A18-49         

 Rtg Sh  

CBS  1.9 5  

NBC  1.2 4  

ABC  1.6 5  

FOX  2.2 6         

       

NATIONAL NIELSEN SUMMARY - PRIMETIME                

SEASON-TO-DATE RATINGS REPORT (09/24/12-3/3/13)        

 2012-2013     

           

VIEWERS        

 (000)   

CBS  12,450   

NBC  7,500   

ABC  7,908   

FOX  7,062   

           

A25-54         

         Rtg  Sh  

CBS  4.0  10  

NBC  3.0   7  

ABC  2.9   7  

FOX  2.9   7        

       

A18-49         

         Rtg Sh  

CBS  3.1   9  

NBC  2.6   7  

ABC  2.3   6  

FOX  2.5   7  

  

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Press Contacts:             Ed Harrison            818-655-1584       ed.harrison@cbs.com

                                    David Pepose         212-975-1929       david.pepose@cbs.com