Release

THE TWO-HOUR FINALE OF "BIG BROTHER 11" POSTS GAINS OVER LAST SUMMER'S FINALE IN VIEWERS AND KEY DEMOGRAPHICS

"Big Brother" Finale Matches Its Best Deliveries of the Summer in Adults 18-34 and Adults 25-54

  "Big Brother" Concludes Its 11th Edition with Gains Over Last Summer

and On Each of Its Three Weekly Broadcasts

 

Last night's two-hour season finale of BIG BROTHER 11, in which Jordan was named winner of the $500,000 grand prize, outrated last summer's finale in viewers and key demographics, according to Nielsen preliminary live plus same day ratings for Tuesday, Sept. 15.

 

BIG BROTHER 11 TUESDAY  finale was second in households (4.9/08), viewers (7.90m), adults 25-54 (3.4/08), adults 18-49 (2.8/08) and adults 18-34 (2.4/06) from 9:00-11:00PM. 

 

 Compared to the one-hour BIG BROTHER 10 finale on the same night last year, BIG BROTHER 11 TUESDAY was up +6% in adults 25-54 (from 3.2/07), +4% in adults 18-49 (from 2.7/07), +14% in adults 18-34 (from 2.1/06) and added +320,000 viewers (from 7.58m, +4%).  This matches BIG BROTHER 11's best delivery on any night in households, adults 25-54 and adults 18-34, is the second best delivery in both viewers and adults 18-49.  

 

Compared to last summer's edition (through Sunday), BIG BROTHER 11 was up +7% in viewers (7.15m from 6.68m), +5% in adults 18-34 (2.0/07 from 1/9/06). +3% in adults 25-54 (3.1/08 from 3.0/08) and even in adults 18-49 (2.5/08).

 

Each of the three weekly broadcasts also posted summer-to-summer increases

 

  • BIG BROTHER 11 TUESDAY (excluding finales):  up +7% in viewers (7.33m from 6.83m), +4% in adults 18-49 (2.7/07 from 2.6/07), +10% in adults 18-34 (2.2/07 from 2.0/06) and +3% in adults 25-54 (3.2/08 from 3.1/08).

 

  • BIG BROTHER 11 THURSDAY: up +7% in viewers (7.11m from 6.72m), +4% in adults 18-49 (2.5/08 from 2.4/08), +11% in adults 18-34 (2.0/08 from 1.8/07) and even in adults 25-54 (3.0/08).

 

  • BIG BROTHER 11 SUNDAY:  up +8% in viewers (7.03m from 6.52m), +6% in adults 18-34 (1.9/07 from 1.8/06), +3% in adults 25-54 (3.0/08 from 2.9/07) and even in adults 18-49 (2.4/07).

 

Updated Tuesday ratings will be available this afternoon.

 

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Press Contacts:

Ed Harrison                  818/655-1584              ed.harrison@cbs.com

Kabi Jorgensen 212/975-4305              kabi.jorgensen@cbs.com

 

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