New Three-Hour E/I-Compliant Weekend Morning Schedule Includes

"Busytown Mysteries," "Noonbory & the Super 7" and "Sabrina" The Animated Series"

            CBS and Cookie Jar Entertainment present "Cookie Jar TV," the 2009-2010 children's program schedule, premiering Saturday, Sept. 19 on the CBS Television Network.  The three-hour, E/I-compliant programming block exclusive to broadcast television is comprised of two new programs, which will each air multiple different episodes in the block, and one returning favorite. "Busytown Mysteries" and "Noonbory & the Super 7" will launch with original episodes and "Sabrina: The Animated Series" will return with episodes from a previous season.

The following are the two new series:

BUSYTOWN MYSTERIES (E/I, 3-7, TV-Y)

Inspired by the beloved works of best-selling children's author Richard Scarry, BUSYTOWN MYSTERIES brings the popular adventures of Busytown to preschoolers with an educational, problem-solving twist. Children can follow classic characters such as Huckle, Sally, Lowly, Hilda, Pig Will and Pig Won't while they scour around Busytown on fun-filled adventures looking for answers to life's puzzles. They are always up for a new adventure and with everyone driving their own unique vehicle, such as the iconic Apple Car and Pickle Car, getting there is half the fun.

NOONBORY & THE SUPER 7 (E/I, 3-6, TV-Y)

When trouble is brewing or super silly villainy is taking place in the whimsical world of Toobalooba, Noonbory and his sensational team of super-sensing problem solvers save the day! Each superhero "bory "has a super sense, including sight, sound, taste, touch, smell, and of course a little common sense and nonsense never hurts! NOONBORY & THE SUPER 7 helps kids discover how their own special skills and talents can combine with those of others to solve problems and brighten the day.

The returning series:

SABRINA: THE ANIMATED SERIES (E/I, 7-12, TV-Y7)

Sabrina Spellman is a cute 12 year-old with a big heart and an even bigger secret: she's half mortal and half witch! The only people who know of her powers are her witch aunts, Hilda and Zelda, their lovable mortal Uncle Quigley, her best friend, Chloe and her mischievous cat, Salem, a Warlock who's been turned into a feline as punishment by the Witches Council. Despite Uncle Quigley's warnings to not use magic to solve problems, Sabrina often "borrows" spells from the Spookie Jar and wreaks havoc with her friend Harvey. While her lessons in how to be a good witch are demanding, they pale in comparison to what she must learn to be a good person, and that human attributes such as loyalty, honesty, tolerance and perseverance are the true lessons to learn.

Following is the "Cookie Jar TV" Saturday morning lineup for the 2009-10 season:  (Schedule's day and time may differ market-to-market.  Check local listings.)

As of Sept. 19

7:00-7:30 AM                                      BUSYTOWN MYSTERIES (I) *

7:30-8:00 AM                                      NOONBORY & THE SUPER 7 (I) *

8:00-8:30 AM                                      BUSYTOWN MYSTERIES (II) *

8:30-9:00 AM                                      SABRINA: THE ANIMATED SERIES

11:00-11:30 AM                                  BUSYTOWN MYSTERIES (III) *

11:30 AM-12:00 PM                           NOONBORY & THE SUPER 7 (II) *

* Denotes original programming

Please note: In some markets, CBS News' The Saturday Early Show will be broadcast 9:00-11:00 AM ET/PT.

Cookie Jar TV's web destination and official site, http://www.cookiejartv.com/, will have updated programming information and music from the shows airing on the block.

(NOTE TO EDITORS:  To download photographic images, please visit

http://www.cbspressexpress.com/.)

About Cookie Jar Group

The Cookie Jar Group is a Canadian-based global children's entertainment and education company dedicated to excellence.  Through Cookie Jar Entertainment, the company is a leader in the creation, production, marketing and licensing of evergreen character brands that appeal to kids and families worldwide.  Cookie Jar Entertainment's library of nearly 6,000 half-hour episodes features some of the world's most recognizable brands, including "Strawberry Shortcake," "Caillou," "Inspector Gadget," "The Doodlebops," "Arthur and Johnny Test."  The company owns non-character based brands for licensing such as Mommy & Me. Through its pan-European subsidiary, the full-service licensing agency Copyright Promotions Licensing Group, Cookie Jar represents numerous third-party iconic brands. Cookie Jar Group also has a one-third interest in international children's television channel Kidsco. Cookie Jar Education, based in Greensboro, North Carolina, is one of North America's largest providers of supplemental education materials, reaching nearly 2,000 teachers across the United States, through the Carson-Dellosa and HighReach Learning brands.  

About CBS

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime Networks and CBS College Sports Network), local television (CBS Television Stations), television production and syndication (CBS Television Studios and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/DVD (CBS Home Entertainment) and motion pictures (CBS Films).  For more information, log on to http://www.cbscorporation.com/.

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Press Contact:         

Meredith Tiger (CBS)                                             212-975-3829       mftiger@cbs.com

Brook Hefner  (Cookie Jar Entertainment)          818-955-5454            bhefner@cjar.com

Photo Contact:

Jeff Staab   (CBS)                                                 212-975-4107        jrstaab@cbs.com