Release
"BIG BROTHER 11" CONTINUES TO POST NEW HIGHS -- CBS WINS ANOTHER WEEK
"Big Brother" Posting Across-the-Board Increases Versus Last Summer
Tuesday's Edition Scores Largest Audience and Highest Demo Ratings on Any Night This Season
CBS placed first in viewers for the ninth time in 10 weeks led by the three editions of BIG BROTHER 11 which continues to post new highs in its 10th season, according to Nielsen live plus same day ratings for the week ending Aug. 23, week 48 of the 2008-2009 television year.
Compared to last summer's edition, BIG BROTHER 11 is up +6% in viewers (6.94m from 6.53m), +4% in adults 18-49 (2.5/08 from 2.4/07), +11% in adults 18-34 (2.0/07 from 1.8/06) and +3% in adults 25-54 (3.0/08 from 2.9/08). Each of the three weekly broadcasts is posting year-to-year growth.
Tuesday's broadcast posted the largest audience (7.98m) and best deliveries in adults 18-49 (3.0/09), adults 18-34 (2.4/08) and adults 25-54 (3.4/09) on any night this summer.
For the week in viewers: CBS (5.81m), NBC (5.56m), FOX (5.14m) and ABC (4.51m). Summer-to-date, CBS is first in viewers (6.76m), ahead of NBC (5.50m), FOX (5.22m) and ABC (4.73m).
For the week in key demographics, CBS was second in adults 25-54 (2.0/06, -0.1 behind FOX) and tied for second in adults 18-49 (1.5/05, with NBC). Summer-to-date, CBS is tied for first in adults 25-54 (with FOX).
For the week in households: CBS (3.8/07), NBC (3.6/06), FOX (3.2/06) and ABC (2.9/05). Summer-to-date, CBS is first (4.5/08), ahead of NBC (3.5/06), FOX (3.2/06) and ABC (3.0/05). Summer-to-date, CBS is the only network to be up in viewers (+3%) compared to last summer.
CBS Weekly Highlights:
BIG BROTHER 11 SUNDAY matched its best Sunday delivery in both adults 25-54 and adults 18-49.
THE BIG BANG THEORY
CBS top programs of the week: #3 NCIS (R) (an average of 9.85m viewers), #4 TWO AND A HALF MEN (R) (8.55m), #5 THE BIG BANG THEORY (R) (8.04m), #6 BIG BROTHER 11 TUESDAY (7.98m), #7 THE MENTALIST (R) (7.85m), #8 60 MINUTES (R) (7.77m), #11 BIG BROTHER 11 SUNDAY, (7.48m), #12 CSI: CRIME SCENE INVESTIGATION (R) (7.42m), #17 CRIMINAL MINDS (R) (6.82m), #19 BIG BROTHER 11 THURSDAY (6.75m), #22 CSI: MIAMI (R) (6.42m) and #25 CSI: NY (R) (6.29m).
Prime averages are based on the following hours of rated broadcasts in Week #48:
CBS – 22 hours
NBC – 22 hours
ABC – 22 hours
FOX – 17 hours
NATIONAL NIELSEN SUMMARY - PRIMETIME
Week #48 of 2008-09 Season (ending: 08/23/09)
2008-09 2007-08
HOUSEHOLDS
Rtg Sh Rtg Sh Chg
CBS 3.8 7 3.7 6 +3%
NBC 3.6 6 13.9 23 -74%
ABC 2.9 5 2.4 4 +21%
FOX 3.2 6 2.4 4 +33%
VIEWERS
(000) (000) Chg
CBS 5,810 5,610 +4%
NBC 5,562 23,280 -76%
ABC 4,511 3,594 +26%
FOX 5,140 3,517 +46%
A25-54
Rtg Sh Rtg Sh Chg
CBS 2.0 6 2.0 5 n.c.
NBC 1.8 5 8.7 23 -79%
ABC 1.5 4 1.4 4 +7%
FOX 2.1 6 1.3 4 +62%
A18-49
Rtg Sh Rtg Sh Chg
CBS 1.5 5 1.6 5 -6%
NBC 1.5 5 7.4 21 -80%
ABC 1.2 4 1.2 3 n.c.
FOX 2.0 6 1.2 4 +67%
A18-34
Rtg Sh Rtg Sh Chg
CBS 1.0 3 1.1 4 -9%
NBC 1.1 4 5.6 18 -80%
ABC 0.9 3 0.9 3 n.c.
FOX 1.8 7 1.1 4 +64%
NATIONAL NIELSEN SUMMARY - PRIMETIME
SUMMER-TO-DATE RATINGS REPORT (05/25/08-08/23/09)
2008-09 2007-08
HOUSEHOLDS
Rtg Sh Rtg Sh Chg
CBS 4.5 8 4.4 8 +2%
NBC 3.5 6 6.1 11 -43%
ABC 3.0 5 3.3 6 -9%
FOX 3.2 6 3.6 6 -11%
VIEWERS
(000) (000) Chg
CBS 6,758 6,559 +3%
NBC 5,495 9,864 -44%
ABC 4,734 4,991 -5%
FOX 5,219 5,703 -8%
A25-54
Rtg Sh Rtg Sh Chg
CBS 2.1 6 2.1 6 n.c.
NBC 1.9 6 3.7 10 -49%
ABC 1.8 5 2.0 5 -10%
FOX 2.1 6 2.3 6 -9%
A18-49
Rtg Sh Rtg Sh Chg
CBS 1.5 5 1.6 5 -6%
NBC 1.6 5 3.1 10 -48%
ABC 1.5 5 1.7 5 -12%
FOX 1.9 6 2.1 7 -10%
A18-34
Rtg Sh Rtg Sh Chg
CBS 1.0 4 1.0 4 n.c.
NBC 1.1 4 2.5 9 -56%
ABC 1.3 5 1.4 5 -7%
FOX 1.8 7 2.0 7 -10%
National Nielsen Rank for Demographic: PER2+ for 8/17/2009 - 8/23/2009
Persons 2+ (000)
1. America's Got Talent-Tuesday NBC 11880
2. America Got Talent-Wednesday 9PM NBC 10673
3. NCIS (R) CBS 9851
4. TWO AND A HALF MEN (R) CBS 8549
5. THE BIG BANG THEORY (R) CBS 8039
6. BIG BROTHER 11-TUESDAY CBS 7979
7. THE MENTALIST (R) CBS 7846
8. 60 MINUTES CBS 7774
9. Millionaire-8/23 (S) ABC 7592
10. Hell's Kitchen FOX 7489
11. BIG BROTHER 11-SUNDAY CBS 7477
12. CSI (R) CBS 7417
13. Millionaire-8/17 (S) ABC 7056
14. Millionaire-8/19 (S) ABC 6871
15. Dateline NBC-Monday NBC 6853
16. America’s Funniest Home Videos (R) ABC 6838
17. CRIMINAL MINDS (R) CBS 6822
18. Millionaire-8/20 (S) ABC 6781
19. BIG BROTHER 11-THURSDAY CBS 6748
20. NFL On FOX Preseason 2 Titans vs Cowboys (S) FOX 6657
National Nielsen Rank for Demographic: A2554 for 8/17/2009 - 8/23/2009
Adults 25-54 Rating
1. Hell's Kitchen FOX 3.9
2. America's Got Talent-Tuesday NBC 3.8
3. THE BIG BANG THEORY (R) CBS 3.6
4. BIG BROTHER 11-TUESDAY CBS 3.4
4. TWO AND A HALF MEN (R) CBS 3.4
4. America Got Talent-Wednesday 9PM NBC 3.4
7. BIG BROTHER 11-SUNDAY CBS 3.3
8. BIG BROTHER 11-THURSDAY CBS 2.8
9. NCIS (R) CBS 2.7
10. NFL On FOX Preseason 2 Titans vs Cowboys (S) FOX 2.6
11. NFL On FOX Preseason 1 Eagles vs Colts (S) FOX 2.5
12. CRIMINAL MINDS (R) CBS 2.3
12. Family Guy (R) FOX 2.3
14. Dateline NBC-Monday NBC 2.2
14. THE MENTALIST (R) CBS 2.2
14. CSI: MIAMI (R) CBS 2.2
14. CSI (R) CBS 2.2
18. Miss Universe Pageant (S) NBC 2.1
18. Simpsons-Sunday 8:30PM (R) FOX 2.1
18. Shark Tank ABC 2.1
National Nielsen Rank for Demographic: A1849 for 8/17/2009 - 8/23/2009
Adults 18-49 Rating
1. Hell's Kitchen FOX 3.5
2. America's Got Talent-Tuesday NBC 3.1
3. BIG BROTHER 11-TUESDAY CBS 3.0
4. THE BIG BANG THEORY (R) CBS 2.7
5. BIG BROTHER 11-SUNDAY CBS 2.6
5. America Got Talent-Wednesday 9PM NBC 2.6
7. TWO AND A HALF MEN (R) CBS 2.5
8. NFL On FOX Preseason 1 Eagles vs Colts (S) FOX 2.4
8. Family Guy (R) FOX 2.4
10. NFL On FOX Preseason 2 Titans vs Cowboys (S) FOX 2.3
11. BIG BROTHER 11-THURSDAY CBS 2.2
11. Simpsons-Sunday 8:30PM (R) FOX 2.2
13. Miss Universe Pageant (S) NBC 2.1
14. Simpsons (R) FOX 2.0
15. American Dad (R) FOX 1.9
16. Dateline NBC-Monday NBC 1.8
16. NCIS (R) CBS 1.8
16. Dating In The Dark ABC 1.8
16. Wipeout (R) ABC 1.8
16. Shark Tank ABC 1.8
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Kabi Jorgensen 212/975-4305 kabi.jorgensen@cbs.com