Release

"BIG BROTHER" RATINGS HOT STREAK CONTINUES

Tuesday Broadcast Delivers "Big Brother's" Largest Audience and Highest Ratings in All Key Demos on Any Night This Summer

"Big Brother" Delivers Its Largest Audience Since 2008; Highest Adult 18-49 Rating Since the 8th Edition Finale in 2007

In Its 11th Edition (10th Season), Series Audience Is Up 5% Over Last Summer  

            BIG BROTHER 11 continues to hit new summer highs as last night's broadcast, which addressed the removal of Chima Simone for violating "Big Brother" rules, attracted the largest audience and highest ratings among all key demographics on any night, according to updated Nielsen live plus same day ratings for Tuesday, Aug. 18.

               BIG BROTHER 11 TUESDAY (4.8/08, 7.98m) was first in adults 18-34 (2.4/08), tied for first with NBC in adults 18-49 (3.0/09) and was second in adults 25-54 (3.4/09).  Compared to last week, BIG BROTHER 11 TUESDAY was up +12% in households (from 4.3/07), +17% in adults 25-54 (from 2.9/08), +20% in both adults 18-49 (from 2.5/07) and adults 18-34 (from 2.0/07) and added +1.20m viewers (from 6.78m, +18%). 

           This is the most watched telecast of BIG BROTHER and highest rated with adults 25-54 since BIG BROTHER 9 on Sunday 4/13/08, and highest rated with adults 18-49 and adults 18-34 since the season finale of BIG BROTHER 8 on Tuesday 9/18/07.

            Compared to last summer's edition, BIG BROTHER 11 is up +5% in viewers (6.85m from. 6.52m), +6% in adults 18-34 (1.9 from. 1.8) and even in adults 18-49 (2.4).

 

*  *  *

Press Contacts:            

Ed Harrison                  818-655-1584             ed.harrison@cbs.com

Kabi Jorgensen            212-975-4305             kabi.jorgensen@cbs.com

    Show Contacts