NEW YORK, June 25 — David F. Poltrack, Chief Research Officer, CBS Corporation, and President of CBS VISION, was recently named to the Hall of Fame of the Market Research Council.  Poltrack, along with George Fabian, were honored on June 19 during a luncheon ceremony at the Yale Club in New York.  The Honor is given yearly to one executive in the following two categories: to a currently active market research professional (Poltrack) and to a research professional who is no longer active in the industry (Fabian).

“Dave is a great listener, always open and approachable to what’s new,” said Steve Douglas, the MRC 2009 Hall of Fame Chairperson. “He’s been the fairest and most evenhanded of buyers of media research, leaving out any personal bias. Plus, he has legions of friends, fans and mentorees.” Douglas continued, “Dave is always open to cutting-edge methodologies and is the television industry standard bearer. This is even more important as the medium segues into the digital and interactive era. Dave will be an important part of leading us there.”

In his acceptance remarks, Poltrack took the opportunity to thank and acknowledge many of his colleagues, members of his team, his past and current bosses, fellow MRC award winners and his wife, Leslie Poltrack.

“I am truly a lucky man,” said Poltrack. “I have had the good fortune to have shared my adult life with a woman I love who inspires me every day. I have shared an extraordinary profession with the wonderful people in this room today. I have had the opportunity to teach and mentor others. Thank you again for this wonderful honor. And thank you also for affording me this unique opportunity to thank some of those individuals who have enriched my life.”

Poltrack oversees all research operations at CBS encompassing audience measurement, market research, program testing, advertising research, and monitoring of the national and international video marketplace.  He also designed and oversees TELEVISION CITY at the MGM GRAND, Las Vegas, the state-of-the-art Research Center providing ongoing consumer feedback concerning all entertainment content and technology.  CBS VISION is a new research unit designed to explore and offer insight on emerging technologies, media consumption patterns and advertising value in the media marketplace.

Poltrack is a past chairman of the Media Rating Council, a trustee and a member of the executive committee of the Marketing Science Institute, past president of the Market Research Council, and a member of the Advertising Research Council.  He is past chairman and current board member of the Advertising Research Foundation, and a former member of the board of the International Radio and Television Foundation (IRTF).

As Adjunct Professor at New York University, Poltrack teaches courses on the graduate level at both the NYU Stern School of Business and the Steinhardt School of Education.  He also teaches at the Columbia University Graduate School of Business, and is a visiting professor at Cheung Kong Graduate School of Business, Beijing, China. He also author of “Television Marketing:  Network, Local, and Cable” (McGraw-Hill) and has had many articles published in professional journals.

The Market Research Council Hall of Fame was established in 1977 to recognize those who have made valuable contributions to the market research profession. Past recipients into the MRC’s Hall of Fame include Dr. Frank Stanton, Arthur Nielsen, Senior and Junior, Daniel Yankelovich and George Gallop, among others.

About CBS Corporation

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW – a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime Networks and CBS College Sports Network), local television (CBS Television Stations), television production and syndication (CBS Television Studios and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/DVD (CBS Home Entertainment) and motion pictures (CBS Films).  For more information, log on to www.cbscorporation.com.