The April Fool's Day Broadcast Won its Time Period in All Key Measures

            CBS has ordered three more editions of I GET THAT A LOT, a hidden camera special in which celebrities work in everyday jobs and try to convince customers they aren't who they appear to be.  Participants will be announced at a later date.

            I GET THAT A LOT features celebrities tricking everyday citizens in a case of supposed "mistaken identity."  Working ordinary jobs, these celebrities confuse customers who can't decide if it's the actual celebrity or an astonishing look-alike. As these celebrity jesters continue to deny their true identities, various reactions from their customers elicit exasperated and hilarious responses. 

            On April Fool's Day, I GET THAT A LOT, featuring Heidi Klum, Jeff Probst, Jessica Simpson, Mario Lopez, LeAnn Rimes and Ice T, won its 8:00-9:00 PM time period in households (6.3/10), viewers (10.35m), adults 25-54 (4.2/11), adults 18-49 (3.4/10) and adults 18-34 (2.3/08).  That was CBS's best delivery in the time slot in viewers, adults 25-54, adults 18-49 and adults 18-34 since December 3, 2008.

            I GET THAT A LOT is produced by Magic Molehill Productions in association with LMNO Entertainment.  Eric Schotz is the executive producer.