New York, Jan. 5, 2009 - Today CBS became the first advertiser to appear in a front page ad in The New York Times.  The newspaper's newly offered below-the-fold strip ad made its debut this morning.   

"This high impact placement represents an exciting new opportunity for our advertisers to reach our educated, affluent and influential readers across the country," said Denise Warren, senior vice president and chief advertising officer for The New York Times Media Group.  "With a weekday readership of 2.8 million and a Sunday readership of 4.2 million, The New York Times is the largest seven-day newspaper in the United States."

"It's exciting that CBS is kicking off The New York Times's inaugural front page ad," said George Schweitzer, President, CBS Marketing Group.  "America's most watched network will clearly have one of the most read ads -- and we value this new means of prominently showcasing our valuable media properties." 

About CBS Corporation

CBS Corporation is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime Networks and CBS College Sports Network), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/DVD (CBS Home Entertainment), in-store media (CBS Outernet) and motion pictures (CBS Films). For more information, log on to http://www.cbscorporation.com/.

About The New York Times Company

The New York Times Company (NYSE: NYT), a leading media company with 2007 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com.  The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

Contact for CBS:                

Barbara Abseck           212-975-4637             beabseck@cbs.com 

Contact for The New York Times: