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CBS WINS THE WEEK IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54
CBS Places First in Viewers on 5 Nights; Leads in Key Demos on 4 Nights
CBS Posts Wins in Viewers and/or Demos on Monday, Tuesday, Wednesday, Thursday, Friday and Sunday
CBS Shows Year-to-Year Growth on Three Nights
CBS Has 6 of the Top 10 Programs of the Week
"NCIS" is the #1 Scripted Program of the Week in Viewers
Freshman Drama "The Mentalist," the Season's Top New Program, Increases its Adults 18-49 Audience in its Second Broadcast and Places in the Top 10 Again
"Two and a Half Men" is the #1 Comedy in Viewers and Demos
CBS Delivers its Largest Tuesday Audience Since May 2005
"Criminal Minds" and "CSI: NY" Dominate their Wednesday Time Periods
"Survivor: Gabon" Places First on Thursday
CBS Friday Lineup Premieres to a Nightly Win in Viewers and Demos
"CBS EliteXC Saturday Night Fights" is Saturday's No. 1 Program in Adults 18-34, Men 18-34 and Men 18-49 (Tie); Topping All Entertainment and Sports Programming-Including College Football and Major League Baseball Playoffs
The NFL and "60 Minutes" Power CBS to Sunday Win
Strong performances by CBS's returning and new series led the Network to weekly wins in viewers, adults 18-49 and adults 25-54, according to Nielsen live plus same day ratings for the week ending Oct. 5, week two of the 2008-2009 television season.
During the second week of the season, CBS won Monday in adults 18-49 and adults 25-54, Tuesday in viewers, Wednesday, Thursday and Friday in all key measures and Sunday in viewers. The Network also showed year-to-year growth on three nights (Tuesday, Wednesday and Sunday).
NCIS was the week's #1 scripted series with an audience of 17.47 million viewers (ranking #2 overall) and freshman drama THE MENTALIST, with an audience of 15.48 million (#6 overall), was the top rookie program of the week.
For the week in viewers: CBS (11.08m) led ABC (9.23m), NBC (7.83m) and FOX (6.45m). Season-to-date, CBS is first in viewers (11.17m), ahead of ABC (10.73m), NBC (8.07m) and FOX (6.97m).
For the week in key demographics, CBS was first in both adults 25-54 (4.1/10) and adults 18-49 (3.2/09). Season-to-date, CBS is first in adults 25-54 and second in adults 18-49 (tie).
For the week in households: CBS (7.0/12), ABC (6.0/10), NBC (5.0/08) and FOX (4.0/06). Season-to-date: CBS (7.1/12), ABC (6.9/11), NBC (5.1/08) and FOX (4.3/07).
Among viewers, CBS was first on Tuesday, Wednesday, Thursday, Friday, and Sunday while second on Monday.
CBS Weekly Highlights:
-- CBS was first Monday in adults 18-49 (3.9/10), tied for first in adults 25-54 (4.8/11, with ABC), second in households (7.2/11) and viewers (11.43m). CBS placed first in both adults 25-54 and adults 18-49 for two consecutive Mondays.
TWO AND A HALF MEN was first in adults 25-54 (6.1/13), adults 18-49 (4.7/11), second in households (8.4/12) and viewers (13.58m). TWO AND A HALF MEN was the night's #1 program in both adults 25-54 and adults 18-49.
CSI: MIAMI was first in households (9.2/15), viewers (14.35m), adults 25-54 (5.4/13) and adults 18-49 (4.4/11).
-- Tuesday, CBS was first in households (9.7/15), viewers (15.19m), second in adults 25-54 (4.6/11) and tied for second in adults 18-49 (3.3/09, with NBC). This is CBS's best Tuesday delivery in viewers with regularly scheduled programming since May 5, 2005.
NCIS won its time period in households (11.0/17), viewers (17.47m), finished second in adults 25-54 (5.0/13) and adults 18-49 (3.5/10). NCIS was the night's #1 program in both households and viewers.
THE MENTALIST was first in adults 25-54 (5.1/12), second in households (9.8/15), viewers (15.48m, -0.007m viewers behind ABC) and third in adults 18-49 (3.6/09, -0.1 behind ABC). THE MENTALIST built on its NCIS lead-in in adults 18-49 by +3% and adults 25-54 by +2%. Compared to last week's series premiere, THE MENTALIST was up +2% in adults 25-54, +3% in adults 18-49 and retained 99% of both its households and viewers deliveries.
WITHOUT A TRACE was first in households (8.4/14), viewers (12.61m), second in adults 25-54 (3.8/10) and adults 18-49 (2.7/08). Compared to last week's season premiere, WITHOUT A TRACE was up +14% in households (from 7.4/12), +3% in adults 25-54 (from 3.7/09) and added +1.33m viewers (from 11.28m, +12%).
-- CBS was first in households (7.9/13), viewers (12.17m), adults 25-54 (4.5/11) and adults 18-49 (3.4/09) for the second consecutive Wednesday.
THE NEW ADVENTURES OF OLD CHRISTINE was up +9% in households (4.7/08 from 4.3/07) and added +280,000 viewers (6.80m from 6.52m, +3%) compared to last week's premiere.
GARY UNMARRIED was up +2% in households (4.6/08 from 4.5/07) and added +100,000 viewers (6.92m from 6.82m, +1%) from last week's premiere. GARY UNMARRIED improved on its OLD CHRISTINE lead-in by +2% in viewers, +7% in adults 25-54 and +10% in adults 18-49.
CRIMINAL MINDS won its time slot in households (9.5/15), viewers (14.78m), adults 25-54 (5.4/12) and adults 18-49 (3.9/10) for the second consecutive week.
CSI: NY won its time slot in households (9.6/16), viewers (14.88m), adults 25-54 (5.4/14) and adults 18-49 (4.1/11) for the second consecutive week. CSI: NY scored its best households, viewers and adults 25-54 deliveries since February 14, 2007 and in adults 18-49 since Dec.12, 2007. Compared to last week's season premiere, CSI: NY was up +4% in both households (from 9.2/16) and adults 25-54 (from 5.2/13), +2% in adults 18-49 (from 4.0/11) and added +290,000 viewers (from 14.59m, +2%).
SURVIVOR: GABON was won its time period in households (7.7/12), viewers (13.08m), adults 25-54 (5.6/14) and adults 18-49 (4.5/12). SURVIVOR: GABON matched last week's premiere delivery in households, viewers, adults 25-54 and adults 18-49.
-- CBS was first Friday in households (5.4/10), viewers (8.15m), adults 25-54 (2.9/08) and adults 18-49 (2.2/07). CBS won every half-hour in adults 25-54 and adults 18-49, five of six half-hours in viewers.
GHOST WHISPERER (P) won its time period in households (6.1/11), viewers (9.45m), adults 25-54 (3.4/10) and adults 18-49 (2.5/09). GHOST WHISPERER posted its best households and viewers deliveries since January 18, 2008, best adults 18-49 and adults 25-54 since April 11, 2008. Compared to last year's season premiere (on September 28, 2007), GHOST WHISPERER was up +5% in households, +4% in adults 18-49 and even in adults 25-54. GHOST WHISPERER was the night's #1 program in households, viewers, adults 25-54 and adults 18-49.
THE EX-LIST (P) was first in households (4.6/08), viewers (6.79m), adults 25-54 (2.6/07) and adults 18-49 (2.0/06).
NUMB3RS (P) was first in households (5.3/10), viewers (8.21m), adults 25-54 (2.8/08) and adults 18-49 (2.1/07).
CBS ELITEXC SATURDAY NIGHT FIGHTS (S) (9:00-11:20PM) posted a 2.7/05 with 4.56m viewers, 2.1/06 in adults 25-54, 2.0/06 in adults 18-49, 2.0/07 in adults 18-34, 2.9/08 in men 25-54, 2.7/08 in men 18-49 and 2.7/10 in men 18-34. From 9:00-11:00PM, CBS was first in men 18-34, second in adults 25-54, adults 18-49, adults 18-34, men 25-54, men 18-49 and third in both households and viewers. CBS ELITEXC SATURDAY NIGHT FIGHTS was the night's #1 program, broadcast or cable, in adults 18-34, men 18-34, tied with ABC's college football broadcast for first in men 18-49.
Compared to the last CBS ELITEXC SATURDAY NIGHT FIGHTS (July 26, 2008), CBS was up +59% in households (from 1.7/04), +75% in adults 25-54 (from 1.2/04), +100% in adults 18-49 (from 1.0/04), +150% in adults 18-34 (from 0.8/04), +93% in men 25-54 (from 1.5/05), +108% in men 18-49 (from 1.3/05), +170% in men 18-34 (from 1.0/05) and added +1.99m viewers (from 2.57m, +77%).
-- CBS was first in households (8.7/14), viewers (13.97m), second in adults 25-54 (5.0/12) Sunday night.
-- CBS's NFL 30-minute prime run over posted a 15.3/28 with 24.87m viewers, 9.9/28 in adults 25-54 and 8.6/26 in adults 18-49. CBS led the 7:00-7:30PM time period in households, viewers and key demographics.
60 MINUTES (7:30-8:30PM) was first in households (10.5/17), viewers (16.65m), adults 25-54 (5.3/13) and adults 18-49 (4.0/11). Compared to last week's season premiere, 60 MINUTES was up +31% in households (from 8.0/14), +83% in adults 25-54 (from 2.9/08), +82% in adults 18-49 (from 2.2/07) and added +4.06m viewers (from 12.59m, +32%).
THE AMAZING RACE (8:30-9:30PM) was up +10% in households (6.6/10 from 6.0/09), +13% in adults 25-54 (4.4/09 from 3.9/09), +6% in adults 18-49 (3.4/08 from 3.2/08) and added +960,000 viewers (11.00m from 10.04m, +10%) compared to last week's season premiere.
CBS top programs of the week: #2 NCIS (an average of 17.47m viewers), #3 60 MINUTES (16.65m), #6 THE MENTALIST (15.48m), #7 CSI: NY (14.88m), #8 CRIMINAL MINDS (14.78m), #9 CSI: MIAMI (14.35m), #11 TWO AND A HALF MEN (13.58m), #12 SURVIVOR: GABON (13.08m), #15 WITHOUT A TRACE (12.61m), #17 COLD CASE (11.10m), #18 THE AMAZING RACE (11.00m), #26 THE UNIT (9.46m), #27 GHOST WHISPERER (P) (9.45m) and #28 WORST WEEK (8.96m).
Prime averages are based on the following hours of rated broadcasts in Week #2:
CBS: 20.5 hours
NBC: 20 hours
ABC: 20.5 hours
FOX: 14 hours
(Editor's Note: CBS has not yet premiered the highly rated CSI which is included in year ago averages. CSI premieres Thursday, Oct. 9)
NATIONAL NIELSEN SUMMARY - PRIMETIME
Week #2 of 2008-09 Season (ending: 10/05/08)
2008-09 2007-08
HOUSEHOLDS
Rtg Sh Rtg Sh Chg
CBS 7.0 12 7.3 12 -4%
NBC 5.0 8 5.8 10 -14%
ABC 6.0 10 7.1 12 -15%
FOX 4.0 6 4.3 7 -7%
VIEWERS
(000) (000) Chg
CBS 11,082 11,418 -3%
NBC 7,834 9,235 -15%
ABC 9,226 10,794 -15%
FOX 6,447 7,024 -8%
A25-54
Rtg Sh Rtg Sh Chg
CBS 4.1 10 4.2 11 -2%
NBC 3.2 8 4.0 10 -20%
ABC 3.3 8 4.2 11 -21%
FOX 2.7 7 2.8 7 -4%
A18-49
Rtg Sh Rtg Sh Chg
CBS 3.2 9 3.3 9 -3%
NBC 2.8 8 3.6 10 -22%
ABC 2.8 8 3.6 10 -22%
FOX 2.5 7 2.7 7 -7%
A18-34
Rtg Sh Rtg Sh Chg
CBS 2.1 7 2.4 7 -13%
NBC 2.3 7 3.1 10 -26%
ABC 2.1 7 2.9 9 -28%
FOX 2.4 8 2.7 8 -11%
National Nielsen Rank for Demographic: PER2+ for 9/29/2008 - 10/5/2008
Persons 2+ (000)
1. Dancing With The Stars ABC 18883
2. NCIS CBS 17470
3. 60 MINUTES CBS 16648
4. Desperate Housewives ABC 15685
5. Dancing With The Stars Results (P) ABC 15491
6. MENTALIST, THE CBS 15484
7. CSI: NY CBS 14878
8. CRIMINAL MINDS CBS 14780
9. CSI: MIAMI CBS 14345
10. NBC Sunday Nigh Football Steelers vs Jaguars NBC 14207
11. TWO AND A HALF MEN CBS 13577
12. SURVIVOR: GABON CBS 13076
13. House FOX 12978
14. America's Got Talent-Wednesday NBC 12693
15. WITHOUT A TRACE CBS 12611
16. Extreme Makeover: Home Edition-8P ABC 11832
17. COLD CASE CBS 11095
18. AMAZING RACE 13 CBS 10999
19. Law And Order: SVU NBC 10391
20. Brothers & Sisters ABC 10326
National Nielsen Rank for Demographic: A25-54 for 9/29/2008 - 10/5/2008
Adults 25-54 Rating
1. Desperate Housewives ABC 6.7
2. NBC Sunday Nigh Football Steelers vs Jaguars NBC 6.1
2. TWO AND A HALF MEN CBS 6.1
4. House FOX 6.0
5. Dancing With The Stars ABC 5.9
6. SURVIVOR: GABON CBS 5.6
7. CSI: NY CBS 5.4
7. CSI: MIAMI CBS 5.4
7. CRIMINAL MINDS CBS 5.4
10. 60 MINUTES CBS 5.3
11. MENTALIST, THE CBS 5.1
12. NCIS CBS 5.0
13. Dancing With The Stars Result (P) ABC 4.8
14. Fringe FOX 4.7
15. Heroes NBC 4.6
16. Extreme Makeover: Home Edition-8P ABC 4.4
16. AMAZING RACE 13 CBS 4.4
18. Law And Order: SVU NBC 4.3
18. HOW I MET YOUR MOTHER CBS 4.3
18. Brothers & Sisters ABC 4.3
18. America's Got Talent-Wednesday NBC 4.3
National Nielsen Rank for Demographic: A18-49 for 9/29/2008 - 10/5/2008
Adults 18-49 Rating
1. Desperate Housewives ABC 5.9
2. NBC Sunday Nigh Football Steelers vs Jaguars NBC 5.5
3. House FOX 5.4
4. TWO AND A HALF MEN CBS 4.7
5. Heroes NBC 4.5
5. SURVIVOR: GABON CBS 4.5
7. CSI: MIAMI CBS 4.4
7. Dancing With The Stars ABC 4.4
9. Family Guy FOX 4.3
10. Fringe FOX 4.2
11. CSI: NY CBS 4.1
12. 60 MINUTES CBS 4.0
13. CRIMINAL MINDS CBS 3.9
13. Extreme Makeover: Home Edition-8P ABC 3.9
15. Brothers & Sisters ABC 3.8
15. Law And Order: SVU NBC 3.8
17. Dancing With The Stars Results (P) ABC 3.7
17. HOW I MET YOUR MOTHER CBS 3.7
19. Simpsons FOX 3.6
19. Decision '08: Vice Presidential Debate Analysis (S) NBC 3.6
19. MENTALIST, THE CBS 3.6
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Press Contacts
Ed Harrison 323/575-4254 ed.harrison@cbs.com
Jeremy Murphy 212/975-4577 jeremy.murphy@cbs.com
