Special Posts Year-to-Year Increases of +73% in Adults 18-49, +77% in Adults 25-54 and +56% in Viewers

"Big Brother 10 Tuesday" Posts Across-the-Board Increases Versus Last Week

Against First-Run Competition

            FASHION ROCKS, an entertainment special hosted by Denis Leary celebrating the best in fashion and music, delivered its best-ever ratings in all key measures, according to updated Nielsen live plus same day ratings for Tuesday, Sept. 9.

            At 9:00 PM, CBS's fourth broadcast of FASHION ROCKS (S) (3.4/05, 5.04m) averaged a 2.3/06 in adults 25-54 and 1.9/05 in adults 18-49.  Compared to last year's special (on 9/7/07), FASHION ROCKS was up +55% in households (from 2.2/04), +77% in adults 25-54 (from 1.3/04), +73% in adults 18-49 (from 1.1/04) and added +1.80m viewers (from 3.24m, +56%).  These mark the best deliveries ever in households, viewers, adults 25-54 and adults 18-49 for CBS's FASHION ROCKS. 

            At 8:00 PM, opposite the highly touted premiere of "Fringe" and other original programming, BIG BROTHER 10 TUESDAY (4.4/07, 6.98m) averaged a.2.6/07 in adults 18-49 and 3.1/08 in adults 25-54.  Compared to last week's 9PM broadcast, BIG BROTHER 10 TUESDAY was up +5% in households (from 4.2/06), +3% in adults 25-54 (from 3.0/07), +8% in adults 18-49 (from 2.4/06) and added +520,000 viewers (from 6.46m, +8%). 

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Press Contacts:

Ed Harrison                  323/575-4254              ed.harrison@tvc.cbs.com

Jeremy Murphy            212/975-4577              jeremy.murphy@cbs.com