Release
NTD APPAREL PARTNERS WITH CBS CONSUMER PRODUCTS AND THE LICENSING SHOP TO LAUNCH NEW APPAREL PROGRAM IN CANADA
NEW YORK - February 18, 2008 - NTD Apparel will launch new apparel collections in Canada for "Beverly Hills 90210," "Brady Bunch," "Cheers," "Happy Days," "Mighty Mouse" and the "Star Trek" franchise including the new upcoming movie, it was announced today by Liz Kalodner, Executive Vice President and GM for CBS Consumer Products.
Featuring new fan-friendly design programs capturing the series' most iconic moments, the collections will include activewear, sportswear, sleepwear and daywear for adults, juniors and young men. The Licensing Shop, CBS's Canadian agency, will oversee the program.
"We are thrilled to partner with one of Canada's leading apparel manufacturers," Kalodner said. "Together, we will bring new trend-setting collections to fans of our classic television series."
"CBS has done a wonderful job of reviving these classic properties, and we look forward to building a successful partnership and launching fun and exciting programs," said Michael Eliesen, President and CEO, NTD Apparel.
About CBS Consumer Products CBS Consumer Products, a unit of CBS Entertainment, manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Paramount Network Television and CBS Television Distribution, as well as from the company's extensive library of titles. Additionally, the group oversees the CBS Retail Store and online sales of programming merchandise. For more information, visit http://www.cbs.com/.
About NTD Apparel
For over 20 years, NTD Apparel Inc. has developed solid strategies for product design, license and fashion brand acquisitions and fully-integrated retail marketing solutions supported by an experienced and dedicated management team. Drawing its strength from a multi-divisional corporate infrastructure including product development, global sourcing, retail sales analysis and planning, NTD Apparel Inc. successfully markets to a wide variety of apparel categories for all size ranges for and both genders to all major retailers throughout North America.
About The Licensing Shop
The Licensing Shop, Inc. is a Toronto-based licensing agency specializing in entertainment and family brands across all media. For more information, visit http://www.thelicensingshop.com/.
# # #
For more information, contact:
For CBS Consumer Products
JP Shields
(212) 689-6360
JP_Shields@bhimpact.com
Leslie Ryan
(310) 264-3406
Leslie.ryan@cbs.com
For NTD
Michael Eliesen
(514) 341-8330 - X.267
For TLS
Nancy Fowler
(647) 438-4689
