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CBS MAKES IT TWO STRAIGHT IN SUMMER
CBS Places First in Viewers
CBS Has Four of the Top Six Programs in Viewers
"Million Dollar Password" Places First in Viewers and Key Demos for the Second Week in a Row
Solid Premiere for "Swingtown" as it Tops Debut of Competing Drama
"Fear Itself" in Viewers and Demos; Ranks #14 for the Week
CBS placed first in viewers for the second consecutive week of the summer season as the Network had four of the top six programs in viewers and 13 of the top 20 including 10 scripted programs, according to Nielsen live plus same day ratings for the week ending June 8, week 37 of the 2007-2008 television year.
In addition to the continued solid performances of CBS's scripted programs, MILLION DOLLAR PASSWORD won its time period in viewers and key demographics for the second consecutive week (against basketball programming), while the series premiere of SWINGTOWN had a solid debut, placing second to Game 1 of the NBA Championship and easily topping NBC's competing new drama "Fear Itself."
For the week in viewers: CBS (7.24m), FOX (6.51m), ABC (6.13m) and NBC (5.73m).
For the week in households: CBS (4.9/09), FOX (4.1/07), ABC (4.0/07), and NBC (3.7/07).
For the week in key demographics, CBS averaged a 2.3/06 in adults 25-54 and 1.7/05 in adults 18-49.
CBS's Weekly Highlights:
SWINGTOWN (P) premiered in second place in households (5.9/10), viewers (8.57m), adults 25-54 (3.4/09) and adults 18-49 (2.8/08), all behind ABC's NBA Finals. SWINGTOWN improved on its CSI lead-in by +17% in adults 18-49, +13% in adults 25-54 and retained 91% of CSI's household delivery and 89% of viewers.
Against NBC's premiere of "Fear Itself," SWINGTOWN topped NBC by +69% in households (vs. 3.5/06), +48% in adults 25-54 (vs. 2.3/06), +40% in adults 18-49 (vs. 2.0/06) and by +3.31m viewers (vs. 5.26m, +63%). Compared to last week (WITHOUT A TRACE rerun), SWINGTOWN was up +2% in households (from 5.8/10), +21% in adults 25-54 (from 2.8/07) and +33% in adults 18-49 (from 2.1/06).
MILLION DOLLAR PASSWORD posted a time period win in households (6.3/11), viewers (9.62m), adults 25-54 (2.6/07) and adults 18-49 (2.1/06). Compared to last week's premiere, MILLION DOLLAR PASSWORD retained 93% of its household delivery (from 6.8/12), 91% of viewers (from 10.62m), 87% of adults 25-54 (from 3.0/08) and 95% of adults 18-49 (from 2.2/07). Last week's premiere did not air against basketball.
CBS top programs of the week: #3 TWO AND A HALF MEN (R) (an average of 9.811m viewers), #4 60 MINUTES (R) (9.809m), #5 MILLION DOLLAR PASSWORD (9.62m), #6 CSI: CRIME SCENE INVESTIGATION (R) (9.61m), #11 CSI: NY (R) (9.11m), #12 NCIS (R) (8.93m), #13 CSI: MIAMI (R) (8.91m), #14 SWINGTOWN (P) (8.57m), #15 CRIMINAL MINDS (R) (8.27m), #16 CSI - THURSDAY 8PM SPECIAL (R) (S) (8.21m), #17 RULES OF ENGAGEMENT (R) (8.12m), #18 COLD CASE (R) (8.08m), #20 48 HOURS MYSTERY TUESDAY (P) (7.78m), #21 WITHOUT A TRACE (R) (P) (7.56m), #22 THE PRICE IS RIGHT MILLION DOLLAR SPECTACULAR (R) (7.00m) and #26 NUMB3RS (R) (6.74m).
National Nielsen Rank for Demographic: PER2+ for 6/2/2008 - 6/8/2008
Persons 2+ (000)
1. NBA Finals on ABC-Game 2 Lakers @ Celtics (S) ABC 13499
2. NBA Finals on ABC-Game 1 Lakers @ Celtics (S) ABC 13384
3. TWO AND A HALF MEN (R) CBS 9811
4. 60 MINUTES (R) CBS 9809
5. MILLION DOLLAR PASSWORD CBS 9624
6. CSI (R) CBS 9613
7. So You Think You Can Dance-Wednesday FOX 9564
8. House-Monday 9P (R) FOX 9442
9. Hell's Kitchen FOX 9363
10. So You Think You Can Dance-Thursday FOX 9250
11. CSI: NY (R) CBS 9114
12. NCIS (R) CBS 8927
13. CSI: MIAMI (R) CBS 8911
14. SWINGTOWN (P) CBS 8568
15. CRIMINAL MINDS (R) CBS 8271
16. CSI - THURSDAY 8P SPECIAL (R)(S) CBS 8211
17. RULES OF ENGAGEMENT (R) CBS 8118
18. COLD CASE (R) CBS 8078
19. Dateline Sunday 9PM NBC 7992
20. 48 HOURS MYSTERY TUESDAY (P) CBS 7777
National Nielsen Rank for Demographic: A2554 for 6/2/2008 - 6/8/2008
Adults 25-54
1. NBA Finals on ABC-Game 2 Lakers @ Celtics (S) ABC 5.8
2. NBA Finals on ABC-Game 1 Lakers @ Celtics (S) ABC 5.7
3. Hell's Kitchen FOX 4.9
4. TWO AND A HALF MEN (R) CBS 3.9
5. So You Think You Can Dance-Wednesday FOX 3.8
6. House-Monday 9P (R) FOX 3.6
6. So You Think You Can Dance-Thursday FOX 3.6
8. SWINGTOWN (P) CBS 3.4
9. RULES OF ENGAGEMENT (R) CBS 3.3
10. CSI: MIAMI (R) CBS 3.2
11. CSI (R) CBS 3.0
11. NBC NHL Stanley Cup Final#6 Redwings @ Penguins (S) NBC 3.0
13. CSI: NY (R) CBS 2.9
14. Moment Of Truth FOX 2.8
14. NBC NHL Stanley Cup Final#5 Penguins @ Redwings (S) NBC 2.8
16. Dateline Sunday 9PM NBC 2.7
16. The Bachelorette ABC 2.7
16. HOW I MET YOUR MOTHER (R) CBS 2.7
19. MILLION DOLLAR PASSWORD CBS 2.6
20. Last Comic Standing 6 NBC 2.5
20. CSI - THURSDAY 8P SPECIAL (R)(S) CBS 2.5
National Nielsen Rank for Demographic: A1849 for 6/2/2008 - 6/8/2008
Adults 18-49
1. NBA Finals on ABC-Game 2 Lakers @ Celtics (S) ABC 5.5
2. NBA Finals on ABC-Game 1 Lakers @ Celtics (S) ABC 5.4
3. Hell's Kitchen FOX 4.4
4. So You Think You Can Dance-Wednesday FOX 3.7
5. So You Think You Can Dance-Thursday FOX 3.3
6. TWO AND A HALF MEN (R) CBS 3.1
7. House-Monday 9P (R) FOX 3.0
8. NBC NHL Stanley Cup Final#6 Redwings @ Penguins (S) NBC 2.9
9. SWINGTOWN (P) CBS 2.8
9. NBC NHL Stanley Cup Finnl#5 Penguins @ Redwings (S) NBC 2.8
11. RULES OF ENGAGEMENT (R) CBS 2.7
11. Moment Of Truth FOX 2.7
13. CSI: MIAMI (R) CBS 2.6
14. Family Guy (R) FOX 2.5
15. CSI (R) CBS 2.4
16. American Dad (R) FOX 2.3
17. HOW I MET YOUR MOTHER (R) CBS 2.2
17. GMC NBA Countdown-Game 1 (S) ABC 2.2
17. The Bachelorette ABC 2.2
20. CSI: NY (R) CBS 2.1
20. Supernanny (R) ABC 2.1
20. Last Comic Standing 6 NBC 2.1
20. MILLION DOLLAR PASSWORD CBS 2.1
20. Dateline Sunday 9PM NBC 2.1
Press Contacts:
Ed Harrison 323/575-4254 ed.harrison@tvc.cbs.com
Jeremy Murphy 212/975-4577 jeremy.murphy@cbs.com
