"Swingtown" Tops NBC's Competing New Drama "Fear Itself " in Viewers and Key Demos

The premiere of CBS's SWINGTOWN, about the culturally transformative decade of the 1970s, built on its CSI lead-in among adults 18-49 and adults 25-54 and topped the competing debut of NBC's "Fear Itself," according to updated Nielsen live plus same day ratings for Thursday, June 5.

Airing against ABC's Game 1 of the NBA Finals (Lakers vs. Celtics), SWINGTOWN (P) premiered in second place in households (5.9/10), viewers (8.57m), adults 25-54 (3.4/09), adults 18-49 (2.8/08) and placed first in women 25-54 (4.3/11). 

SWINGTOWN improved on its CSI lead-in by +17% in adults 18-49, +13% in adults 25-54 and retained 91% of CSI's household delivery and 89% of viewers.  Versus the time period a year ago, SWINGTOWN was up +22% in adults 18-49 and +10% in adults 25-54.  Compared to last week's time period delivery, SWINGTOWN was up +33% in adults 18-49 (from 2.1/06) and +21% in adults 25-54 (from 2.8/07). 

Against NBC's premiere of "Fear Itself," SWINGTOWN topped NBC by +69% in households (vs. 3.5/06), +48% in adults 25-54 (vs. 2.3/06), +40% in adults 18-49 (vs. 2.0/06) and by +3.31m viewers (vs. 5.26m, +63%). 

Viewers who missed last night's SWINGTOWN premiere can watch the full episode on cbs.com and across the CBS Audience Network.