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THE PRICE IS STILL RIGHT ON FRIDAY NIGHT
"The Price is Right Primetime" Wins Its Time Period for the Fourth Consecutive Week and is the Night's Top Program in All Key Measures
"Survivor: Micronesia" Is First in its Time Period in Viewers, Adults 18-49 and Adults 25-54
Two Original Episodes of "The New Adventures of Old Christine"
and "Two and a Half Men" Rebroadcast Lead CBS to its First Monday Win Among Adults 18-49 Since December
THE PRICE IS RIGHT PRIMETIME continued its Friday winning streak, placing first in all key measures, SURVIVOR: MICRONESIA claimed a time period win, and CBS placed first on Monday in adults 18-49 behind two original episodes of THE NEW ADVENTURES OF OLD CHRISTINE, according to live plus same day Nielsen ratings for the week ending March 16, week 25 of the 2007-2008 television season.
For the week in viewers: CBS (7.61m), FOX (11.28m), NBC (7.51m) and ABC (6.07m). Season-to-date, CBS is second in viewers (10.54m), behind FOX (11.51m) and ahead of ABC (9.24m) and NBC (8.55m).
For the week in households: CBS (5.0/08), FOX (6.8/11), NBC (5.0/08) and (4.0/07). Season-to-date, CBS is second (6.7/11), just behind FOX (6.8/11, -1%) and +12% ahead of ABC (6.0/10) and +24% ahead of NBC (5.4/09).
For the week in key demographics, CBS was tied for second in adults 25-54 (2.7/07, with NBC) and averaged a 2.1/06 in adults 18-49. Season-to-date, CBS is second in adults 25-54 (3.8/09) and tied for third in adults 18-49 (3.0/08, with NBC and -0.1 behind ABC).
CBS's Weekly Highlights:
- Monday, CBS was first in households (6.1/10), adults 25-54 (3.8/09), adults 18-49 (2.9/08) and second in viewers (9.30m, -0.02m behind NBC). This is CBS's first Monday win in households since January 14, 2008 and in both adults 18-49 and adults 25-54 since December 17, 2007.
THE NEW ADVENTURES OF OLD CHRISTINE 8:30PM SPECIAL (S) (4.8/08, 7.38m) was first in adults 25-54 (3.5/09) and tied for first in adults 18-49 (2.7/07, with ABC).
TWO AND A HALF MEN (R) was first in households (7.6/12), viewers (11.82m), adults 25-54 (5.1/12) and adults 18-49 (3.8/10). TWO AND A HALF MEN was the night's #1 program in households, viewers, adults 25-54 and adults 18-49.
THE NEW ADVENTURES OF OLD CHRISTINE was first in adults 25-54 (4.4/10), adults 18-49 (3.4/08), second in households (6.3/10) and viewers (9.62m).
SURVIVOR: MICRONESIA was first in households (7.9/13), viewers (13.22m), adults 25-54 (5.2/14) and adults 18-49 (4.3/13). Compared to last week, SURVIVOR: MICRONESIA was up +8% in both households (from 7.3/11) and adults 18-49 (from 4.0/10), +6% in adults 25-54 (from 4.9/11) and added +580,000 viewers (from 12.64m, +5%).
THE PRICE IS RIGHT PRIMETIME was first in households (5.2/10), viewers (8.14m), adults 25-54 (2.4/08) and adults 18-49 (1.9/07). THE PRICE IS RIGHT PRIMETIME is the night's #1 program in households, viewers, adults 25-54 and tied with "House" as the #1 program in adults 18-49. THE PRICE IS RIGHT PRIMETIME has placed first in its time period every week this season.
BIG BROTHER 9 SUNDAY (7:59-8:58PM) posted a 4.1/07 with 6.28m viewers, 2.9/07 in adults 25-54, 2.3/06 in adults 18-49 and 1.8/05 in adults 18-34. Compared to last week's broadcast, BIG BROTHER 9 SUNDAY was up +7% in adults 25-54 (from 2.7/06), +5% in adults 18-49 (from 2.2/06), +6% in adults 18-34 (from 1.7/05) and even in households. BIG BROTHER 9 SUNDAY posted season highs in adults 25-54 and matched season highs in both households and adults 18-49.
CBS top programs of the week: #3 SURVIVOR: MICRONESIA (an average of 13.22m viewers), #7 TWO AND A HALF MEN (R) (11.82m), #9 60 MINUTES (11.30m), #10 CSI: CRIME SCENE INVESTIGATION (R) (11.23m), #12 CSI: MIAMI (R) (10.24m), #14 WITHOUT A TRACE (R) (9.78m), #16 THE NEW ADVENTURES OF OLD CHRISTINE (9.62m), #22 NCIS (R) (8.51m), #24 THE PRICE IS RIGHT PRIMETIME (8.14m) and #26 COLD CASE (R) (8.10m).
National Nielsen Rank for Demographic: PER2+ for 3/10/2008 - 3/16/2008
Persons 2+ (000)
1. American Idol-Tuesday FOX 29884
2. American Idol-Wednesday FOX 27127
3. SURVIVOR: MICRONESIA CBS 13218
4. Lost ABC 12083
5. Extreme Makeover: Home Edition ABC 12050
6. Law and Order NBC 11849
7. TWO AND A HALF MEN (R) CBS 11819
8. Deal or No Deal-Monday NBC 11818
9. 60 MINUTES CBS 11297
10. CSI (R) CBS 11225
11. Moment Of Truth (P) FOX 10577
12. CSI: MIAMI (R) CBS 10242
13. Deal or No Deal-Wednesday NBC 10191
14. WITHOUT A TRACE (R) CBS 9776
15. Oprah's Big Give ABC 9737
16. OLD CHRISTINE CBS 9623
17. Law and Order: SVU (R) NBC 9516
18. Are You Smarter Than A 5th Grader FOX 9418
19. Medium NBC 9340
20. New Amsterdam (P) FOX 8827
National Nielsen Rank for Demographic: A2554 for 3/10/2008 - 3/16/2008
Adults 25-54
1. American Idol-Tuesday FOX 12.8
2. American Idol-Wednesday FOX 11.9
3. Lost ABC 5.6
4. SURVIVOR: MICRONESIA CBS 5.2
5. TWO AND A HALF MEN (R) CBS 5.1
6. Extreme Makeover: Home Edition ABC 4.7
7. Moment Of Truth (P) FOX 4.6
8. OLD CHRISTINE CBS 4.4
9. Law and Order NBC 4.1
9. Oprah's Big Give ABC 4.1
11. Apprentice 7 NBC 4.0
12. Medium NBC 3.9
13. Deal or No Deal-Monday NBC 3.8
14. Law and Order: SVU (R) NBC 3.7
15. CSI (R) CBS 3.6
16. OLD CHRISTINE 8:30PM Special (S) CBS 3.5
17. CSI: MIAMI (R) CBS 3.4
17. Don't Forget the Lyrics FOX 3.4
17. Primetime: What Would U Do ABC 3.4
20. New Amsterdam (P) FOX 3.3
20. Biggest Loser 5 NBC 3.3
20. Family Guy (R) FOX 3.3
National Nielsen Rank for Demographic: A1849 for 3/10/2008 - 3/16/2008
Adults 18-49
1. American Idol-Tuesday FOX 11.0
2. American Idol-Wednesday FOX 10.3
3. Lost ABC 4.9
4. SURVIVOR: MICRONESIA CBS 4.3
5. Moment Of Truth (P) FOX 4.2
6. Extreme Makeover: Home Ed. ABC 4.1
7. TWO AND A HALF MEN (R) CBS 3.9
8. Oprah's Big Give ABC 3.6
9. Family Guy (R) FOX 3.5
10. OLD CHRISTINE CBS 3.4
11. Law and Order NBC 3.3
12. Apprentice 7 NBC 3.2
13. Don't Forget the Lyrics FOX 3.1
13. Simpsons (R) FOX 3.1
15. Law and Order: SVU (R) NBC 3.0
15. Deal or No Deal-Monday NBC 3.0
15. Biggest Loser 5 NBC 3.0
18. Medium NBC 2.9
18. King of the Hill FOX 2.9
18. Primetime: What Would U Do ABC 2.9
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Press Contacts:
Ed Harrison 323/575-4254 ed.harrison@tvc.cbs.com
Jeremy Murphy 212/975-4577 jeremy.murphy@cbs.com
