Release
ALL THREE EDITIONS OF "BIG BROTHER" POST WEEK-TO-WEEK INCREASES
"Jericho" Delivers Week-to-Week Gains
"The Price is Right" is Friday's Number One Program in All Key Measures
"Dexter" Posts Gains in Viewers and Adults 18-49 From Last Week
All three editions of BIG BROTHER posted week-to-week increases, as did JERICHO and DEXTER in the week ending March 2, week 23 of the 2007-2008 television season.
For the week in viewers: CBS (8.15m), FOX (13.76m), ABC (7.98m) and NBC (7.27m). Season-to-date, CBS is second in viewers (10.75m), behind FOX (11.45m) and ahead of ABC (9.44m) and NBC (8.61m).
For the week in key demographics, CBS averaged a 2.9/07 in adults 25-54 and 2.2/06 in adults 18-49. Season-to-date, CBS is averaging a 3.9/09 in adults 25-54 and 3.0/08 in adults 18-49.
For the week in households: CBS (5.3/09), FOX (8.0/13), ABC (5.1/08) and ahead of NBC (4.7/08). Season-to-date in households, CBS is first (6.8/11), +1% ahead of FOX (6.7/11), +11% ahead of ABC (6.1/10) and +26% ahead of NBC (5.4/09).
CBS's Weekly Highlights:
BIG BROTHER
BIG BROTHER TUESDAY (4.4/07, 6.72m) scored the best delivery this season on any night in households and matched its best its best delivery in adults 18-49 (2.6/06), adults 18-34 (2.0/05) and adults 25-54 (3.1/07). Compared to last week, BIG BROTHER TUESDAY was up +22% in households (from 3.6/05), +35% in adults 25-54 (from 2.3/05), +37% in adults 18-49 (from 1.9/04), +33% in adults 18-34 (from 1.5/04) and added +1.32m viewers (from 5.39m, +25%).
BIG BROTHER WEDNESDAY was up +6% in households (3.6/06 from 3.4/05), +9% in adults 25-54 (2.4/06 from 2.2/05), +5% in adults 18-49 (2.0/05 from 1.9/05) and added +160,000 viewers (5.38m from 5.22m, +3%).
BIG BROTHER SUNDAY (3.9/06 with 6.23m viewers from 7:59-8:58 PM) was up +8% in both households (from 3.6/05) and adults 25-54 (2.8/06 from 2.6/05), +5% in adults 18-34 (2.0/05 from 1.9/05), even in adults 18-49 (2.6/06) and added +470,000 viewers (from 5.76m, +8%).
JERICHO was second in households (4.2/07), viewers (6.90m), adults 25-54 (2.9/07) and adults 18-49 (2.2/06). Compared to last week, JERICHO was up +11% in households (from 3.8/06), +16% in adults 25-54 (from 2.5/06), +10% in adults 18-49 (from 2.0/05) and added +1.04m viewers (from 5.86m, +18%).
THE PRICE IS RIGHT PRIMETIME was first in households (6.2/11), viewers (9.49m), adults 25-54 (2.8/08) and adults 18-49 (2.2/07). THE PRICE IS RIGHT was the night's #1 program in households, viewers, adults 25-54 and adults 18-49. Compared to last week, THE PRICE IS RIGHT was up +5% in households (from 5.9/10) and added +140,000 viewers (from 9.35m, +2%).
DEXTER (4.5/08 with 6.90m viewers from 9:58-11:00 PM) was up +10% in households (from 4.1/07), +5% in adults 18-49 (2.0/05 from 1.9/05), even in both adults 25-54 (2.6/06) and adults 18-34 (1.5/04) and added +570,000 viewers (from 6.33m, +9%).
CBS top programs of the week: #10 SURVIVOR: MICRONESIA (an average of 12.53m viewers), #11 60 MINUTES (12.34m), #12 TWO AND A HALF MEN (R) (12.20m), #15 CSI: CRIME SCENE INVESTIGATION (R) (11.55m), #17 NCIS (R) (11.08m), #18 WITHOUT A TRACE (R) (10.45m), #20 THE PRICE IS RIGHT PRIMETIME (9.49m), #22 THE NEW ADVENTURES OF OLD CHRISTINE (9.15m), #23 CSI: MIAMI (R) (8.63m) and #29 CRIMINAL MINDS (R) (8.14m).
National Nielsen Rank for Demographic: PER2+ for 2/25/2008 - 3/2/2008
Persons 2+ (000)
1. American Idol-Tuesday FOX 28592
2. American Idol-Wednesday FOX 27553
3. American Idol Thursday Special-2/28 (S) FOX 26232
4. Oprah's Big Give (P) ABC 15680
5. Deal or No Deal-Monday NBC 15425
6. Extreme Makeover: Home Edition ABC 14874
7. Don't Forget the Lyrics FOX 14395
8. Lost ABC 12893
9. ABC Premiere Event-2/25 A Raisin in the Sun (S) ABC 12688
10. SURVIVOR: MICRONESIA CBS 12529
11. 60 MINUTES CBS 12336
12. TWO AND A HALF MEN (R) CBS 12199
13. Back to You Special-2/26 9:30P (S) FOX 12154
14. Back to You Special-2/27 9:30P (S) FOX 11677
15. CSI (R) CBS 11554
16. Law and Order NBC 11437
17. NCIS (R) CBS 11082
18. WITHOUT A TRACE (R) CBS 10453
19. Here Come the Newlyweds (P) ABC 10092
20. Price Is Right Primetime CBS 9492
National Nielsen Rank for Demographic: A2554 for 2/25/2008 - 3/2/2008
Adults 25-54
1. American Idol-Tuesday FOX 12.3
2. American Idol-Wednesday FOX 11.8
3. American Idol Thursday Special-2/28 (S) FOX 10.6
4. Oprah's Big Give (P) ABC 6.3
5. Lost ABC 6.1
6. Extreme Makeover: Home Edition ABC 5.9
7. Don't Forget the Lyrics FOX 5.8
8. Deal or No Deal-Monday NBC 5.2
9. Back to You Special-2/26 9:30P (S) FOX 5.1
9. Back to You Special-2/27 9:30P (S) FOX 5.1
11. SURVIVOR: MICRONESIA CBS 5.0
12. TWO AND A HALF MEN (R) CBS 4.9
13. Here Come the Newlyweds (P) ABC 4.6
13. ABC Premiere Event-2/25 A Raisin in the Sun (S) ABC 4.6
15. Law and Order NBC 4.2
16. CSI (R) CBS 4.0
17. Simpsons FOX 3.9
17. OLD CHRISTINE CBS 3.9
19. King of the Hill FOX 3.8
19. Moment Of Truth 2/25-8P (S) FOX 3.8
National Nielsen Rank for Demographic: A1849 for 2/25/2008 - 3/2/2008
Adults 18-49
1. American Idol-Tuesday FOX 11.1
2. American Idol-Wednesday FOX 10.5
3. American Idol Thursday Special-2/28 (S) FOX 9.1
4. Lost ABC 5.4
5. Oprah's Big Give (P) ABC 5.3
6. Don't Forget the Lyrics FOX 5.2
6. Extreme Makeover: Home Edition ABC 5.2
8. Back to You SP-2/26 9:30P (S) FOX 4.4
9. Deal or No Deal-Monday NBC 4.3
10. Back to You Special-2/27 9:30P (S) FOX 4.2
10. SURVIVOR: MICRONESIA CBS 4.2
12. Family Guy FOX 4.1
12. Here Come the Newlyweds (P) ABC 4.1
14. TWO AND A HALF MEN (R) CBS 3.9
14. King of the Hill FOX 3.9
14. Simpsons FOX 3.9
17. Moment Of Truth 2/25-8P (S) FOX 3.6
17. ABC Premiere Event-2/25 A Raisin in the Sun (S) ABC 3.6
19. Law and Order NBC 3.4
20. Supernanny ABC 3.3
* * *
Press Contacts:
Ed Harrison
323/575-4254 ed.harrison@tvc.cbs.coM
Jeremy Murphy
212/975-4577 jeremy.murphy@cbs.com
