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CBS COMPLETES A TRIFECTA IN WEEK THREE
CBS First in Viewers...Adults 18-49...Adults 25-54
"CSI" Remains the #1 Program for the Third Week in a Row
CBS Rules at 10 PM as "CSI: Miami," "CSI: NY," "Without a Trace" and "Numb3rs" All Deliver Time Period Wins in all Key Measures
"60 Minutes" Clocks in with its Best Viewer Delivery Since November 2006
"NCIS" and "Criminal Minds" Remain Top 10 Stalwarts as CBS Commands 10 of the Weeks Top 15 Programs Among Viewers
CBS won the third week of the season in all key measures as the Network had 10 of the top 15 programs among viewers including CSI finishing first for the third consecutive week, according to Nielsen live plus same day ratings for the week ending Oct. 14.
This marks CBS's second consecutive weekly win in viewers based on live plus same day viewing (third consecutive with live plus 7 day DVR playback included), second straight in adults 25-54 and first of the season in adults 18-49. The week ended with a 52-minute NFL prime overrun ("New England Patriots vs. Dallas Cowboys") that attracted 32.25 million viewers and a 12.2/37 in adults 18-49,
The third week of the season also saw CBS win the 10:00 PM hour in all key measures on four nights: Monday (CSI: MIAMI), Wednesday (CSI: NY), Thursday (WITHOUT A TRACE) and Friday (NUMB3RS).
For the week in viewers, CBS (12.38m) led ABC (11.03m), NBC (8.05m) and FOX (7.78m). Season-to-date, CBS is first in viewers (12.11m), ahead of ABC (11.41m), NBC (9.25m) and FOX (7.39m).
For the week in key demographics, CBS was first in adults 25-54 (4.5/12) for the second straight week and tied for first in adults 18-49 (3.6/10, with ABC).
For the week in households, CBS (7.9/13) was +10% ahead of ABC (7.2/12), +52% ahead of NBC (5.2/09) and +61% ahead of FOX (4.9/08). Season-to-date, CBS moves into first (7.7/13), +3% ahead of ABC (7.5/12), +33% ahead of NBC (5.8/10) and +67% ahead of FOX (4.6/07).
CBS Weekly Highlights:
CSI: MIAMI was first in households (9.6/15), viewers (14.45m), adults 25-54 (5.6/13), adults 18-49 (4.5/11) and adults 18-34 (3.3/09).
NCIS was first in households (10.4/17), viewers (16.36m), adults 25-54 (5.0/13) and adults 18-49 (3.4/10) - all for the second consecutive week.
KID NATION (4.3/07, 6.91m) was first in children 6-11 (1.8/07) and children 2-11 (1.7/07) at 8PM. KID NATION was Wednesday's #1 program in children 2-11 and children 6-11.
CRIMINAL MINDS was first in households (9.3/14), viewers (14.55m), second in adults 25-54 (5.1/12, -0.2 behind ABC) and tied for second in adults 18-49 (3.9/10, with NBC). Compared to last week, CRIMINAL MINDS was up +3% in adults 18-49 (from 3.8/10) and even in both viewers and adults 25-54.
CSI: NY won its time period in households (8.8/15), viewers (13.43m), adults 25-54 (4.8/12) and adults 18-49 (4.1/11). Compared to last week, CSI: NY was up +6% in households (from 8.3/14), +5% in adults 18-49 (from 3.9/10), even in adults 25-54 and added +740,000 viewers (from 12.69m, +6%). .
-- Thursday, CBS was first in households (10.0/16), viewers (15.91m), adults 25-54 (5.9/14) - all for the third consecutive week - and a strong second in adults 18-49 (4.8/12, -0.3 behind ABC). CBS won every half-hour in households and viewers for the third consecutive week.
SURVIVOR: CHINA was first in households (8.6/14), viewers (14.22m), adults 25-54 (5.7/14) and adults 18-49 (4.6/13). SURVIVOR: CHINA has won its time period in households, viewers, adults 18-49 and adults 25-54 for four consecutive weeks. Compared to last week, SURVIVOR was up +1% in households (from 8.5/14), +2% in adults 18-49 (from 4.5/13), even in adults 25-54 and added +80,000 viewers (from 14.14m, +1%).
CSI: CRIME SCENE INVESTIGATION was first in households (12.4/19), viewers (19.79m), second in adults 25-54 (7.6/17) and adults 18-49 (6.1/15). CSI topped "Grey's Anatomy" for the third consecutive week in both households and viewers.
WITHOUT A TRACE won its time period for the third consecutive week in households (8.9/15), viewers (13.62m), adults 25-54 (4.5/12) and tied for first in adults 18-49 (3.6/10, with ABC).
GHOST WHISPERER was first in adults 25-54 (3.4/11), tied for first in adults 18-49 (2.5/09, with FOX's baseball), second in households (5.7/10) and viewers (8.90m) behind "Deal or No Deal". Compared to last week, GHOST WHISPERER was up +3% in adults 25-54 (from 3.3/10), even in households, viewers and adults 18-49.
NUMB3RS was first in households (6.0/11), viewers (9.16m), adults 25-54 (3.5/10), adults 18-49 (2.5/08) and adults 18-34 (1.8/07).
-- Sunday, CBS was first in households (11.9/19), viewers (18.65m), adults 25-54 (6.5/16) and adults 18-49 (5.5/14). CBS's NFL run over posted a 19.7/35 with 32.25m viewers from 7:00-7.52PM, leading the time period in households, viewers, adults 25-54 (13.1/37) and adults 18-49 (12.2/37). The entire game posted an 18.0/34 with 29.12m viewers, the best viewer delivery of any program on any network since the season finale of "American Idol" on May 23, 2007.
60 MINUTES (7:52-9:22 PM) posted an 11.2/17 with 17.23m viewers, 5.4/12 in adults 25-54 and 4.2/11 in adults 18-49. From 8:00-9:30PM, 60 MINUTES was first in households, viewers, second in adults 25-54 and tied for second in adults 18-49 (with NBC's football). This is 60 MINUTES best delivery in households and viewers since November 19, 2006 and best adults 25-54 and adults 18-49 performance since January 14, 2007.
COLD CASE (9:22-10:22PM) was second from 9:30-10:30PM in households (9.1/14), viewers (13.88m), posting season highs in households and viewers, matched season highs in adults 25-54 (4.5/10) and adults 18-49 (3.4/08).
CBS top programs of the week: #1 CSI: CRIME SCENE INVESTIGATION (an average of 19.79m viewers), #6 60 MINUTES (17.23m), #8 NCIS (16.36m), #9 CRIMINAL MINDS (14.55m), #10 CSI: MIAMI (14.45m), #11 SURVIVOR: CHINA (14.22m), #12 COLD CASE (13.88m), #13 WITHOUT A TRACE (13.62m), #14 CSI: NY (13.43m), #15 TWO AND A HALF MEN (13.02m), #22 SHARK (11.06m), #23 THE UNIT (11.03m) and #26 RULES OF ENGAGEMENT (10.68m).
Editors Note: With DVR penetration at 20%, up from 8.5% a year ago, live plus same day ratings only reflect program viewership within a small window of the original broadcast. When all DVR playback is included (after 7 days), ratings on average will increase.
Prime averages are based on the following hours of rated broadcasts in Week #3:
CBS: 22 hours
NBC: 21 ½ hours
ABC: 22 hours
FOX 17 hours
NATIONAL NIELSEN SUMMARY - PRIMETIME
Week #3 of 2007-08 Season (ending: 10/14/07)
2007-08 2006-07
HOUSEHOLDS
Rtg Sh Rtg Sh Chg
CBS 7.9 13 8.6 14 -8%
NBC 5.2 9 6.6 11 -21%
ABC 7.2 12 7.5 12 -4%
FOX 4.9 8 5.6 9 -13%
VIEWERS
(000) (000) Chg
CBS 12,380 13,385 -8%
NBC 8,048 10,330 -22%
ABC 11,027 11,479 -4%
FOX 7,777 8,188 -5%
A25-54
Rtg Sh Rtg Sh Chg
CBS 4.5 12 5.2 13 -13%
NBC 3.4 9 4.3 11 -21%
ABC 4.3 11 4.6 11 -7%
FOX 3.1 8 2.9 8 +7%
A18-49
Rtg Sh Rtg Sh Chg
CBS 3.6 10 4.0 11 -10%
NBC 3.0 8 3.7 10 -19%
ABC 3.6 10 4.0 11 -10%
FOX 2.9 8 2.5 7 +16%
A18-34
Rtg Sh Rtg Sh Chg
CBS 2.5 8 2.8 9 -11%
NBC 2.6 8 3.1 10 -16%
ABC 2.9 9 3.3 10 -12%
FOX 2.7 8 2.0 7 +35%
NATIONAL NIELSEN SUMMARY - PRIMETIME
SEASON-TO-DATE RATINGS REPORT (09/24/07-10/14/07)
2007 2006
HOUSEHOLDS
Rtg Sh Rtg Sh Chg
CBS 7.7 13 8.5 14 -9%
NBC 5.8 10 6.9 11 -16%
ABC 7.5 12 7.7 13 -3%
FOX 4.6 7 5.0 8 -8%
VIEWERS
(000) (000) Chg
CBS 12,105 13,237 -9%
NBC 9,246 10,617 -13%
ABC 11,413 11,858 -4%
FOX 7,391 7,652 -3%
A25-54
Rtg Sh Rtg Sh Chg
CBS 4.5 11 5.2 13 -13%
NBC 4.0 10 4.5 11 -11%
ABC 4.5 11 4.8 12 -6%
FOX 3.0 8 3.0 8 n.c.
A18-49
Rtg Sh Rtg Sh Chg
CBS 3.5 10 4.0 11 -13%
NBC 3.6 10 3.9 11 -8%
ABC 3.8 10 4.2 12 -10%
FOX 2.8 8 2.8 8 n.c.
A18-34
Rtg Sh Rtg Sh Chg
CBS 2.5 8 2.8 9 -11%
NBC 3.2 10 3.2 10 n.c.
ABC 3.1 9 3.6 11 -14%
FOX 2.8 8 2.5 8 +12%
National Nielsen Rank for Demographic: PER2+ for 10/8/2007 - 10/14/2007
Persons 2+ (000)
1 CSI CBS 19794
2 Dancing With the Stars-Monday ABC 19623
3 Grey's Anatomy-Thursday 9PM ABC 19036
4 Desperate Housewives ABC 18892
5 House FOX 18033
6 60 MINUTES CBS 17227
7 Dancing With the Stars Result-Tuesday ABC 16362
8 NCIS CBS 16357
9 CRIMINAL MINDS CBS 14554
10 CSI: MIAMI CBS 14452
11 SURVIVOR: CHINA CBS 14222
12 COLD CASE CBS 13876
13 WITHOUT A TRACE CBS 13616
14 CSI: NY CBS 13431
15 TWO AND A HALF MEN CBS 13016
16 Deal or No Deal-Wednesday NBC 12575
17 Brothers & Sisters ABC 12514
18 Private Practice ABC 12420
19 Law and Order: SVU NBC 12303
20 Extreme Makeover: Home Edition ABC 12227
National Nielsen Rank for Demographic: A2554 for 10/8/2007 - 10/14/2007
' Adults 25-54
1 Grey's Anatomy-Thursday 9PM ABC 8.4
2 Desperate Housewives ABC 8.2
3 House FOX 7.6
3 CSI CBS 7.6
5 Dancing With the Stars-Monday ABC 6.2
6 TWO AND A HALF MEN CBS 5.7
6 SURVIVOR: CHINA CBS 5.7
8 CSI: MIAMI CBS 5.6
9 Brothers & Sisters ABC 5.5
10 Heroes NBC 5.4
10 60 MINUTES CBS 5.4
12 Law and Order: SVU NBC 5.2
12 Private Practice ABC 5.2
12 Dancing with the Stars Result-Tuesday ABC 5.2
15 CRIMINAL MINDS CBS 5.1
16 NBC Sunday Night Football Saints vs. Seahawks NBC 5.0
16 NCIS CBS 5.0
18 Extreme Makeover: Home Edition ABC 4.9
18 RULES OF ENGAGEMENT CBS 4.9
20 CSI: NY CBS 4.8
National Nielsen Rank for Demographic: A1849 for 10/8/2007 - 10/14/2007
Adults 18-49
1 Grey's Anatomy-Thursday 9PM ABC 7.9
2 House FOX 7.4
2 Desperate Housewives ABC 7.4
4 CSI CBS 6.1
Heroes NBC 5.1
6 Dancing With the Stars-Monday ABC 5.0
7 Law and Order: SVU NBC 4.9
7 Private Practice ABC 4.9
9 Office NBC 4.7
9 Brothers & Sisters ABC 4.7
9 NBC Sunday Night Football Saints vs. Seahawks NBC 4.7
12 SURVIVOR: CHINA CBS 4.6
13 CSI: MIAMI CBS 4.5
14 TWO AND A HALF MEN CBS 4.4
14 Extreme Makeover: Home Edition ABC 4.4
16 60 MINUTES CBS 4.2
16 Simpsons FOX 4.2
18 CSI: NY CBS 4.1
18 Dancing With the Stars Result-Tuesday ABC 4.1
20 Bionic Woman NBC 3.9
20 CRIMINAL MINDS CBS 3.9
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Press Contacts: Ed Harrison 323/575-4254 ed.harrison@tvc.cbs.com
Jeremy Murphy 212/975-4577 jeremy.murphy@cbs.com
