Official CBS Children's Programming Block Site, http://www.kewlopolis.com/, Launches Saturday, Sept. 15  

New Three-Hour Saturday Morning Schedule Includes New Animated Programs "Care Bears," "Sushi Pack," "Dino Squad," "Strawberry Shortcake"

            CBS, DIC Entertainment (DIC) and American Greetings Properties (AGP) present "KEWLopolis on CBS," a new branded programming block set to premiere Saturday, Sept. 15 on the CBS Television Network.  The three-hour, E/I-compliant programming block exclusive to broadcast television is comprised of six shows.  The new animated programs include "Care Bears: Adventures in Care-A-Lot^TM," "Sushi Pack^TM," "Dino Squad^TM" and "Strawberry Shortcake^TM." The slate also includes returning shows "Cake^TM," "Horseland^TM," "Sabrina^TM" and "Trollz^TM."

            "Care Bears: Adventures in Care-A-Lot" and "Strawberry Shortcake" will kick off the first hour of the block. "Cake" and "Horseland" will return to comprise the second hour and "Sabrina" and "Trollz" will be moved to the third hour until November 3rd, at which time those two shows will be replaced with two new animated series, "Sushi Pack" and "Dino Squad."

            The KEWLopolis block will feature animated interstitials with "TinPo" characters, showcasing such themes as identifying problems and exploring solutions, overcoming adversity, the value of teamwork and seeing things from a different perspective.  In addition, a web destination and official site, www.KEWLopolis.com, is being created for the launch of the block which will tie into all of the programming airing on the Saturday morning television block. The online community serves as a destination for Kid's 6-12 with a portal to individual series websites. Additionally, the entertainment site features programming information, games, polls, news and more.

         The following are the program descriptions with ratings:

CARE BEARS: ADVENTURES IN CARE-A-LOT (E/I, 5-7, TV-Y) features funny, colorful bears, each with a special way of caring and a belly badge to match.  Cheer Bear, Funshine, Share Bear, Grumpy and Oopsy live in the beautiful cloud world of Care-a-lot.  They use caring hearts and their powerful belly badges to help each other and to thwart the evil plots of Grizzle, a bad bear with his own flying lair.  Through it all the Care Bears help kids understand caring and feelings.

STRAWBERRY SHORTCAKE (E/I, 3-6, TV-Y) follows the good-hearted and lovable adventures of Strawberry Shortcake and her friends who live together in the "berry sweet" world of Strawberryland. With darling and mischievous characters like her sister, Apple Dumplin', her friends, Huckleberry Pie, Ginger Snap, Orange Blossom and Angel Cake, and her pets, Custard and Pupcake,  Strawberry Shortcake and her friends grow better all the time, exploring whimsical new lands while learning valuable lessons.

CAKE (E/I, 8-12, TV-Y7) is a live-action show within a show about a 13-year-old girl who hosts a cable access show with her three best friends.  Together, they teach their audience (and each other) how to take ordinary, everyday items (t-shirts, cd cases, lamp shades) and make them extraordinary with a little imagination (and a glue gun!)

HORSELAND (E/I, 9-11, TV-Y7) follows the animated adventures of four amazing kids and their horses who come together in an incredible place called Horseland. As these friends strive to become the best competitive riders they can possibly be, the kids (and their equine companions) must learn to deal with difficult situations and confront an array of problems that put their honesty, integrity, self-confidence ... and sometimes even their friendship - to the test. 

SABRINA: THE ANIMATED SERIES (E/I, 7-12, TV-Y 7) a companion to the ever-popular and long-running hit series "Sabrina: The Teenage Witch," follows Sabrina Spellman, a cute 12-year-old with a big heart and an even bigger secret: she's half mortal and half witch! While her lessons in how to be a good witch are demanding, they pale in comparison to what she must learn to be a good person, and that human attributes such as loyalty, honesty, tolerance and perseverance are the true lessons to learn.

TROLLZ (E/I, 8-12, TV-Y 7) follows the animated adventures of five best friends who live by the credo B.F.F.L., Best Friends for Life. The storylines reflect the everyday life of today's young teens - the trials and tribulations of teenage friendships, and dealing with such issues as popularity, love, loyalty, identity and integrity. While they have real teen issues, they are also interested in fashion, hair, malls, "spell phones," magic, parties and all the fun that goes with being a teen.

SUSHI PACK (E/I, 9-11, TV-Y7) follows five crime-fighting pieces of sushi that protect Wharf City from over-the-top diabolical villains. The humor-filled, action-packed TV treatment for "Sushi Pack" was written by animation legends Tom Ruegger and Nicholas Hollander, the Emmy-winning writers/producers behind such animated hits as "Animaniacs," "Tiny Toon Adventures" and "Pinky and the Brain."

DINO SQUAD (E/I, 9-11, TV-Y7) features five quirky teens who suddenly gain the power to transform into dinosaurs.  Their science teacher, the mysterious Ms. Moynihan, guides them as they learn to work together and use their unique abilities to protect Earth from an anthropomorphic Velociraptor who is creating mutant-saurs and accelerating global warming in his quest to bring back the Age of the Dinosaurs. Oh, and yes, they still have to get their homework done.

The Following is the "KEWLopolis on CBS" Saturday morning lineup for the 2007-08 season:  (Schedule's day and time may differ market-to-market.  Check local listings.)

As of Sept. 15

7:00-7:30 AM                                      CARE BEARS: ADVENTURES IN CARE-A-LOT

7:30-8:00 AM                                      STRAWBERRY SHORTCAKE

8:00-8:30 AM                                      CAKE

8:30-9:00 AM                                      HORSELAND

11:00-11:30 AM                                  SABRINA

11:30 AM-12:00 PM                           TROLLZ

As of Nov. 3

7:00-7:30 AM                                      CARE BEARS: ADVENTURES IN CARE-A-LOT

7:30-8:00 AM                                      STRAWBERRY SHORTCAKE

8:00-8:30 AM                                      CAKE

8:30-9:00 AM                                      HORSELAND

11:00-11:30 AM                                  SUSHI PACK

11:30 AM-12:00 PM                           DINO SQUAD

Please note: In some markets, CBS News' The Saturday Early Show will be broadcast 9:00-11:00 AM ET/PT.

(NOTE TO EDITORS:  To download photographic images, please visit http://www.cbspressexpress.com/.)