Patrick Keane has been named Executive Vice President, Chief Marketing Officer at CBS Interactive, it was announced today by Quincy Smith, President of the recently-formed division.  Keane, who most recently served as Head of Advertising Sales Strategy at Google, will help CBS implement systems to market and sell its content on a growing variety of emerging media platforms and expand the Company's roster of advertisers.  He will also work closely with Jo Ann Ross, President, CBS Network Sales, as well as George Schweitzer, President, CBS Marketing Group and David F. Poltrack, Chief Research Officer for CBS and President, CBS VISION. 

As Chief Marketing Officer for CBS Interactive, Keane's responsibilities will span across a number of core CBS business units.  His primary focus will be to help CBS monetize new inventory generated by next-generation platforms.  In addition to working on sales strategy, he will manage CBS Interactive's efforts in online research, reporting and analytics as well as competitive research, sales training and search engine optimization.

"Patrick brings rare business intelligence and a wealth of relationships that will help us monetize all future platform opportunities," said Smith. "He is widely considered an industry expert in online distribution and marketing, and his transition to an audience company like CBS is a testament to our commitment to partner with technology companies worldwide. His impact will be felt not only at CBS Interactive, but across the entire Company as well."  

"In his tenure at Google, Patrick helped the company significantly grow their advertiser base," said Ross. "I am pleased to have him join our team because he brings a sophisticated understanding of online distribution and technology which, when married with our content, will better enable us to leverage our offerings and build upon our client base."

Keane served at Google for more than four years and was head of the group responsible for developing and managing the strategic plans and relationships critical to growing Google's advertising customer base.   Prior to Google, Keane was Vice President and Senior Analyst at Jupiter Research where he contributed to all facets of their Marketing and Media research, as well as the company's conference division and business development.  As head of Jupiter's Online Advertising service, Keane led research on the buying and selling of interactive media. He and several analysts delivered insight into and advice on strategies that helped online advertisers maximize return on investment, publishers generate ad revenues, and technology vendors and service providers position themselves to prospective clients. 

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products) and video/ DVD (CBS Home Entertainment). For more information, log on to http://www.cbscorporation.com/.