Super Sing-A-Long, Scooby-Doo, Tom & Jerry Lead Surge In Saturday Morning Kids Broadcast Numbers;

Girls Demo Ratings Leap as Kids' WB! Fortifies No. 1 Spot  

            (BURBANK, CA) -- DECEMBER 14, 2006 -- Bolstered by a special on-air promotion that featured animated characters leading wacky holiday sing-a-longs, Kids' WB! on The CW posted season-high ratings on Saturday, December 9, reinforcing the network's position at No. 1 in  the Saturday morning kids broadcast ratings.

             In its best day of ratings since its 2006-2007 season premiere, Kids' WB! registered elevated numbers across the board, particularly in girls demographics and in the performance of shows starring classic Warner Bros. characters.

              "This week's ratings surge was particularly satisfying for the success of our creative holiday promotion and as a testament to the popularity of our programming and its strong mix of classic and new characters in  contemporary, entertaining situations," said Betsy McGowen, senior vice president and general manager of Kids' WB! "We've experienced incremental ratings increases as the season has progressed and, after seeing this week's numbers, we're confident of continued growth as the season continues."

              According to Nielsen Media Research for Saturday, December 9 from 8:00 a.m. through noon, Kids' WB! ratings for the Kids 2-11 demographic elevated by 11 percent over both the previous week and the same weekend last year. The 2.0 rating and 8 share represented the animated kids block's highest ratings since its season premiere (Sept. 23), when the lineup also scored 2.0/8.

            Girls ratings contributed heavily toward the spike as Kids' WB! achieved season highs across the board in the demographic (Girls 2-11, Girls 2-5 and Girls 6-11).

              Individually, several of the series -- two featuring legendary members of the Warner Bros. Animation family -- scored their highest ratings of the season.

              In the 8:30 a.m. timeslot, "Tom and Jerry Tales" scored a 2.9/11, besting last week by 26 percent, the time period average by 38 percent and last year's same weekend by 45 percent.

            "Shaggy and Scooby-Doo Get A Clue!" tallied a 3.0/11 in the 9:00 a.m. slot -- up 58 percent on last year, 36 percent on the time period average, and 25 percent on last week. In its premiere season, "Shaggy and Scooby-Doo Get A Clue!" has been the top rated Saturday morning kids broadcast show.

            At 9:30 a.m., "Johnny Test" had a 2.4/8, upping its week-to-week by 26 percent.

           In just its fourth week in the 8:00 a.m. time period, "Loonatics Unleashed" scored its best numbers of the season and easily the best for that time frame with a 1.7/8  among  Kids 2-11.

            A leader in children's programming, Kids' WB! continues to be a unique destination for kids.  Kids' WB!, now airing on The CW Network, has been the broadcast home for such cornerstone hits as the blockbusters "Pokémon" and "Yu-Gi-Oh!," Emmy® Award-winners "Xiaolin Showdown" and "The Batman," culturally diverse series "Jackie Chan Adventures" and "¡Mucha Lucha! Gigante," and breakout hits "Loonatics Unleashed" and "Johnny Test," among other favorites.  Kids and their parents can find more information about Kids' WB! programming online at www.KidsWB.com.

                Warner Bros. Animation has been producing award-winning original animation since 1930, when it released its first cartoon, "Sinking in the Bathtub." Since then, Warner Bros. Animation's characters have set the standard for innovative, quality animation. Producing for network and cable television, online, home entertainment and feature films both domestically and internationally, Warner Bros. Animation is highly respected for its creative and technical excellence, as well as maintaining the studio's rich cartoon heritage. Warner Bros. Animation is one of the most honored animation studios in history, garnering a grand total of six Academy Awards®, 34 Emmy® Awards, the George Foster Peabody Award, an Environmental Media Award, a Parents' Choice Award, a Humanitas Award, two Prism Awards and 20 Annie Awards (honoring excellence in animation).