- Photo Name
- Executive Name
- Radha Subramanyam
Chief Research and Analytics Officer, CBS; President, CBS Vision
Radha Subramanyam serves as chief research and analytics officer at CBS and president of CBS Vision. She joined the Company as executive vice president, chief research and analytics officer at the CBS Television Network in November 2017 and was promoted to her current role after 18 months. Subramanyam oversees all research and analytics operations forCBS, including audience measurement, analytics, market research, content testing and advertising research. She has extensive strategic and operational experience in all areas of the industry, including broadcast, cable, digital and streaming, as well as radio, music and social media.
Most recently, Subramanyam served as president of research, insights and data analytics for iHeartMedia, where she developed and managed wide-ranging efforts involving digital analytics, ratings and measurement, ad sales research, mobile measurement, programming analysis, music research, campaign measurement and marketing research.
Prior to joining iHeartMedia, Subramanyam held senior executive research roles at Yahoo!, MTV Networks and Nielsen. Before beginning her career in the media industry, she taught media and entertainment at Vassar College and New York University.
Subramanyam serves on the board of directors of the Center for Communication, the International Radio & Television Society and the Advertising Research Foundation. She is the recipient of many accolades including being named among the National Women’s Conference’s “Top Women in Business,” the Tri-State Diversity Council’s “Top Women Leaders of New York” and Corinium’s “Top Innovators in Data and Analytics.” In 2023 she was a distinguished recipient of the International Women’s Day Award at the Consulate General of India. She is a sought-after media thought leader and speaker.