Photo Name
Executive Name
Mike Benson

President and Chief Marketing Officer, CBS

November 2023

Mike Benson is president and chief marketing officer of CBS, a role he assumed in September 2019.

Benson is responsible for all CBS marketing activities, including brand, advertising, promotion, creative, social media, digital and experiential marketing across CBS Entertainment, CBS Sports, CBS News and Stations, CBS Media Ventures, CBS Studios, See It Now Studios, Paramount Television Studios and BET Studios. He works closely with teams across Paramount Global to coordinate marketing efforts for CBS-related brands and programming.

Benson is responsible for articulating a brand vision with innovative marketing strategies that drive growth and engagement across the CBS family of brands, shows, franchises and distribution platforms. Since his arrival, he and his team have launched new CBS Original hits including THE EQUALIZER, GHOSTS, FIRE COUNTRY and NCIS: SYDNEY, and stimulated growth for numerous CBS legacy programs and franchises including 60 MINUTES, SURVIVOR, CBS MORNINGS, THE PRICE IS RIGHT, NFL ON CBS and “Star Trek.”

Previously, Benson was head of marketing at Amazon Studios. He led marketing efforts in support of Amazon Original content, exclusively for Prime Video. His work at Amazon was recognized with Adweek’s Brand Genius and Grand Brand Genius Awards, 37 Clio Awards, including two Grand Clios, five Cannes Lion Awards and an Emmy nomination.

Prior to Amazon, Benson was chief creative officer for the Time Warner Global Media Group. In this role, he executed a wide range of innovative partnerships with brand marketers across the Time Warner corporate portfolio, including HBO, Warner Bros., Time Inc. and Turner Networks.

Benson also spent over 12 years at the Walt Disney Company as executive vice president of marketing for the ABC Entertainment Group, creating a host of highly recognized marketing campaigns for series including “Modern Family,” “Lost,” “Desperate Housewives,” “Grey’s Anatomy,” “Dancing with the Stars,” “Jimmy Kimmel Live” and “The Bachelor.”

Benson started his career at CBS, working in various positions at WCCO-TV/Minneapolis, and later serving as director of communications and creative services for KCBS-TV/Los Angeles. He later worked at VH1/MTV Networks, serving as senior vice president of promotion and program planning.