Premiere Episode Delivers Double-Digit Growth and Continues to Rank as the #1 Series on Cable for Black Audiences

WATCH TRAILER | DOWNLOAD KEY ART

NEW YORK, NY – January 26, 2025 —  BET’s hit series “Tyler Perry’s Sistas” returned for its milestone 10th season with a strong premiere performance, delivering 1 million total viewers, based on combined premiere and encore impressions.

The Season 10 premiere delivered a notable lift for BET, posting its strongest performance in nearly six months and improving by double digits versus the prior season launch. The episode also surpassed the Season 9 premiere, reflecting continued audience growth and momentum for the franchise.

On its launch day, “Tyler Perry’s Sistas” ranked as the #1 telecast on cable (excluding sports and news) among Black P18–49 and Black P2+, underscoring the series’ sustained resonance with Black audiences.

The milestone premiere extended its impact across social platforms as well, with Sistas emerging as the #1 most social drama program on launch day, driven by a significant surge in video views and digital engagement compared to the previous season.

Season 10 sees the return of series regulars KJ Smith, Mignon, and Crystal Renee Hayslett, alongside Angela Beyince, Devale Ellis, Brian Jordan Jr., Chris Warren, and Monti Washington. Jordan Coleman and Tunde Oyeneyin join the cast this season as new series regulars.

From Tyler Perry Studios, “Tyler Perry’s Sistas” is executive produced by Tyler Perry, written by Courtney Glaudé, and directed by Armani Ortiz.

“Tyler Perry’s Sistas” airs Wednesdays at 9 PM ET / 8 PM CT on BET.

Source: Linear,: Nielsen L3, Big Data + Panel / Social:: SCR.Talkwalker Linear Program Report  S10 premiere: 1/7/26, S9 premiere: 7/16/25

ABOUT BET MEDIA GROUP:
The BET Media Group, a unit of Paramount, a Skydance Corporation (Nasdaq: PSKY), is the world’s largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BETJams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events, and international. For more information about BET, visit www.bet.com and follow @BET on social platforms. For more BET news announcements, visit https://www.paramountpressexpress.com/bet

ABOUT TYLER PERRY STUDIOS:
Tyler Perry Studios is a state-of-the-art film and television production facility founded in 2006 by actor, producer, filmmaker, playwright, and philanthropist Tyler Perry. Located in Atlanta, Georgia on the historic grounds of the former Fort McPherson army base, the new 330-acre campus is one of the largest production studios in the country. It boasts a variety of shooting locations including 40 buildings on the national register of historic places, 12 purpose-built sound stages, 200 acres of green space and an expansive backlot.

BET PR CONTACTS:

Mercedes Smith

Mercedes.Smith@bet.net

Autumn Griffin 

Autumn.Griffin@bet.net   

Erica Knox
Erica.Knox@bet.net