BET’S EPIC THREE-NIGHT MINISERIES EVENT “THE NEW EDITION STORY” PREMIERES JANUARY 24 AT 9 PM ET/PT ON BET
New York, NY –November 1, 2016 – New Edition laid the foundation for how modern-day boy bands look, feel, and sound. Boyz II Men, N’SYNC, The Backstreet Boys, and New Kids On The Block all took their cues from Ronnie DeVoe, Ralph Tresvant, Michael Bivins, Bobby Brown, Ricky Bell & Johnny Gill. After 30 years of breaking hearts on the record and from the stage, New Edition finally gets the biopic that their stellar tenure in entertainment so richly deserves. This epic three-part miniseries follows the group from their humble beginnings as kids in Boston to global mega-stardom - weathering the highs and lows of controversy, personnel changes, and the ultimate cost of fame.
The star-filled THE NEW EDITION STORY cast INCLUDES Bryshere Y. Gray Elijah Kelley, Luke James, Keith Powers, Algee Smith, Woody McClain, Dante Hoagland, Caleb McLaughlin, Jahi Winston, Myles Truitt and Tyler Williams as NEW EDITION along with La La Anthony, Yvette Nicole Brown, Monica Calhoun, Lisa Nicole Carson, Sandi McCree Wood Harris, Michael Rapaport, Faizon Love, Duane Martin Tank and Bre-Z.Along with a stellar cast, THE NEW EDITION STORY includes a collective of award-winning producers and directors including iconic music powerhouses James “Jimmy Jam” Harris, Terry Lewis and Kenny “Babyface” Edmonds, Executive Producer Jesse Collins and award-winning director Chris Robinson. THE NEW EDITION STORY will air as a six hour, three night event on January 24, 25, and 26, 2017 at 9 PM ET/PT on BET.
Three Part Breakdown of THE NEW EDITION STORY Miniseries:
Part One (2 hours) premieres Tuesday, January 24 at 9 PM /ET/PT
The year is 1978. The city, Roxbury, MA, just outside of Boston. Eleven year old Bobby Brown convinces some friends (Ricky Bell, Mike Bivins, and Ralph Tresvant) to perform in local talent shows in an attempt to win money (and girls). Once the group is formed, they convince a hot local manager, Brooke Payne, to turn them into talent show winners. The boys are eventually discovered by music impresario, Maurice Starr, who signs them to a record deal. They add a fifth member, Ronnie DeVoe, and their debut song “Candy Girl” hits #1 on the charts. Gary Evans, a manager from NYC, promises them a better deal, bigger stardom, and more money. When the boys get a new deal with MCA Records in L.A., things get off to an inauspicious start when MCA president Jheryl Busby, underwhelmed by his new signing, pushes them to deliver a hit album or else.
Part Two (2 hours) premieres Wednesday, January 25 at 9 PM /ET/PT
It’s 1984, and New Edition is in L.A. recording their second album. Ralph, fully aware of the resentment from his bandmates, requests more parts for them to sing. The album is a huge hit; but Bobby’s behavior gets more erratic and outlandish while on the road. Eventually tensions erupt, and the group dynamic takes a pivotal change – the boys vote to kick Bobby out – and New Edition is never the same. Soon Ralph decides that he wants to go solo, leaving remaining members Ricky, Mike, and Ronnie stunned. Mike, the group’s de facto leader, adds R&B singer Johnny Gill to the group. Everything comes to an ugly head when the group meets to record their next album.
Part Three (2 hours) premieres Thursday, January 26 at 9 PM /ET/PT
New Edition’s “Heartbreak” tour is an incredible success and the group is soaring high. Bobby, who has his own hit album “Don’t Be Cruel”, starts off as their opening act. But he soon eclipses them, becoming one of the biggest stars in R&B music. By 1990, all the members have launched hugely successful solo careers - even though there’s tension bubbling under the surface between them. A few short years later when most of the guys are up to their ears in debt, they agree to do a reunion album and tour with all six members, including Bobby. This should be New Edition’s rebirth, but things immediately get off to a bad start. In the aftermath, all six members go their separate ways, trying to navigate life after N.E., leaving little hope to maintain the brotherhood they once shared.
THE NEW EDITION STORY is executive produced by Jesse Collins (Real Husbands of Hollywood) for JCE Films, a division of Jesse Collins Entertainment; directed by Chris Robinson (ATL) and co-produced by Brooke Payne, Ricky Bell, Michael Bivins, Ronnie DeVoe, Johnny Gill, Ralph Tresvant and Bobby Brown.
For behind the scenes look at the making of the film, plus exclusive clips and photos from THE NEW EDITION STORY, log on to http://www.BET.com/shows/the-new-edition-story.html and join the conversation on social media using the hashtag #NewEditionBET.
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B sted NYSE: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.
About Jesse Collins Entertainment
Jesse Collins Entertainment is a full service television and film production company founded by entertainment industry veteran Jesse Collins. For more than a decade, Collins has played an integral role in producing some of television’s most memorable moments in music entertainment. Formerly Executive Producer/EVP of Cossette Productions, Collins has produced ground-breaking and award winning television programming including the BET Awards, the GRAMMY Awards, Soul Train Awards, BET Honors, UNCF An Evening of Stars, ABFF Awards and the BET Hip Hop Awards. Collins is an executive producer of the hit TV series, Real Husbands of Hollywood starring Kevin Hart and the upcoming original miniseries based on the iconic music group New Edition. He has worked with a myriad of superstar talent including Will Smith, Chris Rock, Jay-Z, Rihanna, Kanye West, Kendrick Lamar, Drake, Prince and Mariah Carey. Follow Jesse Collins Entertainment @JesseCollinsEnt on Twitter and Instagram and go to http://www.jessecollinsent.com/ for more information on the company.
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