Release
BET Makes History as First Black Media Conglomerate to Launch on Twitch with Partner Status
BET Makes History as First Black Media Conglomerate to Launch on Twitch with Partner Status
Live from BET Experience: 106 & Park Activations Hosted by Bow Wow and Druski With Audience Correspondent Lola Brooke to Stream on Twitch and Times Square Billboards
NEW YORK, NY – June 5, 2025 – BET Media Group proudly announces a historic milestone as the first Black media conglomerate to officially launch a Twitch channel and secure partner status on the platform. This exciting evolution underscores the BET commitment to innovation, culture, and community within the rapidly evolving digital media landscape.
To mark the occasion in celebration of “BET Awards” 2025 and BETX, BET is bringing an electrifying lineup of livestreamed experiences from its legendary 106 & Park stage to a global audience on Twitch. For the first time ever, select flagship events—Freestyle Saturday and 106 & Park Reunion at BET Experience—will also broadcast live on the iconic BET Times Square billboards located at 1515 Broadway, offering unprecedented visibility and reach in the heart of New York City.
Catch all the action streaming live this weekend at Twitch.tv/BET. Join the hype from wherever you are.
FREESTYLE SATURDAY AT 106 & PARK
Saturday, June 7 | 7:30 PM – 9:30 PM PT
Streaming on BET Twitch platform and Times Square Billboard (7:00 PM – 9:00 PM PT)
Hosted by Bow Wow, Freestyle Saturday returns with a fresh format as four up-and-coming MCs go head-to-head in a high-energy battle for the crown. Artist Lola Brooke will be the official BET Twitch correspondent, delivering real-time crowd reactions and exclusive backstage content.
106 & PARK REUNION AT BET EXPERIENCE
Sunday, June 8 | 1:06 PM – 3:06 PM PT
Streaming on BET Twitch platform | Times Square Billboard broadcast from 1:06 PM – 2:06 PM PT
Join host Druski for a nostalgic, can’t-miss reunion of legendary 106 & Park hosts as they relive iconic moments, share never-before-heard stories, and welcome surprise guests. Reginae Carter will be serving as our official Twitch Correspondent for the reunion. The first hour of the reunion will stream live on the Times Square billboard, complete with a scannable QR code linking directly to the full Twitch livestream. This event celebrates the legacy of a show that shaped a generation—and continues to impact culture today.
BENNY BOOM LIVE MUSIC VIDEO SHOOT
Sunday, June 8 | 6:00 PM – 8:00 PM PT
Streaming exclusively on BET Twitch platform
Renowned director Benny Boom will take center stage at 106 & Park to shoot a music video live, giving fans a behind-the-scenes look at the magic of music video production. The original track will be produced by Mini Boom—Benny’s son—making this a dynamic father-son creative collaboration and a celebration of legacy and future. This exclusive experience will stream only on the BET Twitch platform.
Register NOW for free access to BETX Fan Fest at https://www.BETExperience.com.
BET Experience sets the tone for the premiere of “BET Awards” 2025 on Monday, June 9, 2025, at 8 PM ET/PT on BET.
ABOUT BET EXPERIENCE
BET Experience is the destination for elevating unapologetic Blackness with authentic entertainment, access and lifestyle experiences. Through the lens of millennial and Gen Z audiences, BET Experience cultivates the intersection of who this coveted segment is and where it’s headed.
ABOUT BET MEDIA GROUP
The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the world’s largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international.
For more information about BET, visit www.bet.com and follow @BET on social platforms. For more BET news announcements, visit www.paramountpressexpress.com/bet.
Contacts:
Johnny Cooper
Autumn Griffin
Mariana Ramirez
