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GAME ON! BET MEDIA GROUP, NFL VOTES & THE PLAYERS COALITION ANNOUNCE DEBUT PARTNERSHIP AT THE BET EXPERIENCE PRESENTED BY WALMART IN LOS ANGELES, CA
GAME ON! BET MEDIA GROUP, NFL VOTES & THE PLAYERS COALITION ANNOUNCE DEBUT PARTNERSHIP AT THE BET EXPERIENCE PRESENTED BY WALMART IN LOS ANGELES, CA
Los Angeles, CA – June 27, 2024 – BET Media Group is thrilled to announce its debut partnership with NFL Votes and The Players Coalition at this year’s BET Experience presented by Walmart.
NFL Votes is the NFL’s league-wide, nonpartisan initiative encouraging all members of the NFL family, including fans, to register to vote and cast a ballot in this year’s election cycle and beyond. Through NFL Votes, the league seeks to use its platform as a national unifier to encourage civic engagement in communities across the country, ensuring that everyone eligible to vote can use their voice and have a say in our country’s future.
Kicking off at FanFest, this two-day activation aims to drive civic engagement, voter registration, and turnout among Black voters for the 2024 election season with two interactive activations at BETX Fan Fest. By highlighting the significance of civic participation and the power of collective action, this initiative is set to make a profound impact as the nation approaches one of the most pivotal presidential elections in American history.
The “YOUR VOTE. OUR WIN.” panel will discuss the power of activism, explore pivotal social issues and their impact on the Black community, and the importance of voter engagement in creating lasting change.
- Date: Friday, June 28
- Time: 1:15 - 2:00 PM PST
- Venue: BETX Main Stage at the Los Angeles Convention Center
- Moderator: T. J. Houshmandzadeh – Cincinnati Bengals legend
- Panelists:
The “YOUR VOTE. OUR WIN.” booth activation gives BETX festival goers an opportunity to experience civic duty mixed with athletic fun at the NFL-inspired obstacle course! They will create a game-winning plan, register to vote, and learn about the importance of using their voice in the 2024 Election. The National Urban League will provide voter education resources, check voter status, and help with on-site registration.
- Dates: Friday, June 28 and Saturday, June 29
- Time: 12:00 PM - 7:00 PM PST
- Venue: NFL Booth at the Los Angeles Convention Center
In partnership with NFL Votes and The Players Coalition, BET Media Group continues its ongoing work to ignite unprecedented civic engagement, voter registration and turnout among Black voters in this year’s critical election season, from the primaries and midterms to the Presidential election. Through nonpartisan programming and social impact initiatives, BET Media Group equips Black constituents with knowledge about their voting rights, motivates and mobilizes communities and combats the spread of misinformation by fostering a culture of civic engagement beyond Election Day.
"This partnership marks a significant milestone in our commitment to empowering the Black community through civic engagement. By joining forces with NFL Votes and The Players Coalition, we are amplifying our social impact as our communities head to the polls, ensuring that Black voices are heard in this crucial election," stated Louis Carr, President of Media Sales at BET Media Group.
“Our partnership with BET Media Group and the Players Coalition through NFL Votes seeks to educate, engage and encourage the Black community with the power of its vote,” said Troy Vincent, Sr., NFL Executive Vice President of Football Operations. “The unique power of sports unites and inspires people of all races to positive change in society. NFL Votes encourages players and fans to amplify their historically underrepresented voices through their basic fundamental right to vote.”
“This panel offers a chance for an open discussion on the significance of voting and the power each of us holds to effect change through our voices,” said Torry Holt, Super Bowl XXXIV Champion, Los Angeles Rams legend, and Players Coalition Advocate. “Often, people feel their vote doesn’t count, but that’s simply not true. I’m honored to join my peers in this conversation about being active community members and using our platforms to inspire others to do the same.”
For a complete list of activations, performances, and full BET Experience 2024 Fan Fest schedule, visit https://www.BETExperience.com.
BET EXPERIENCE VIP PACKAGES
VIP Packages for the BET Experience 2024 Presented by Walmart are on sale NOW. In addition to VIP amenities throughout the weekend and incredible seats for music and comedy shows, three levels of BETX VIP Packages offer guests the one and only opportunity to purchase tickets to the highly anticipated “BET Awards” 2024 broadcast live from the Peacock Theater. Full package amenities and pricing for the Diamond, Platinum, and Gold Packages can be found by visiting www.BETExperience.com.
Follow the BET Experience on Twitter @bet for real-time updates and join the conversation by using #BETX. Visit www.betexperience.com for more details.
ABOUT BET EXPERIENCE
BET Experience is the destination for elevating unapologetic Blackness with authentic entertainment, access, and lifestyle experiences. Through the lens of millennial and Gen Z audiences, BET Experience cultivates the intersection of who this coveted segment is and where it’s headed.
ABOUT BET MEDIA GROUP
The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA), is the world’s largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international.
For more information about BET, visit www.bet.com and follow @BET on social platforms. For more BET news announcements, visit www.paramountpressexpress.com/bet.
ABOUT WALMART
Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better – anytime and anywhere – in stores, online, and through their mobile devices. Each week, approximately 255 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 19 countries. With fiscal year 2024 revenue of $648 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart, on X (formerly known as Twitter) at twitter.com/walmart, and on LinkedIn at linkedin.com/company/walmart.
Media Contact:
Johnny Cooper
Johnny.Cooper@bet.net
Luis Defrank
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Chloe Duverge
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Sunshine Sachs Morgan & Lylis
BETExperience@ssmandl.com
Morgan Rubin, NFL
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Johnny Cooper
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Chloe Duverge
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