*MEDIA ALERT*

BASKETBALL STAR KYRIE IRVING CURATES
FRIDAY FAN FEST SPORTS COURT DURING
BET EXPERIENCE PRESENTED BY WALMART 

Fans can register for “MORE THAN A RUN" powered by ANTA at BETX events at BETExperience.com

New York, N.Y., June 27, 2024 –Basketball star Kyrie Irving is set to take over Fan Fest during BET Experience Presented by Walmart with the multifaceted “MORE THAN A RUN” powered by ANTA day of curated basketball events on Friday, June 28 at the Los Angeles Convention Center.

Housed in the “Where Black Culture Plays” BETX village, this experience promises a full basketball intensive curated by Kyrie Irving, ANTA, More Than A Run, and A11Even Sports.

Young athletes from community organizations will shine at the Tribe Hélà basketball clinic, participating in dynamic drills, games, and workouts with top coaches. Afterwards, fans will be thrilled by an intense 1v1 tournament showcasing their favorite YouTube sports influencers.

Kyrie Irving and a star-studded roster of friends close out an exciting day with the More Than A Run All-Star Invitational game featuring some of the brightest stars in basketball!

As a Fan Fest exclusive, merchandise from Kyrie’s collaboration with global sports icon ANTA will be distributed via giveaways. Attendees will get a first look at the latest shoe from his collection, the “KAI 1 Garden State.” Inspired by the lush green natural landscape of New Jersey, this fresh and vibrant colorway infuses natural energy into the court, making the More Than A Run Fan Fest event a piece of history that ties back to Irving’s roots.

“Where Black Culture Plays” Sports Court at BETX FanFest 

FRIDAY, 6/28

• Tribe Hélà Youth Basketball Clinic – 9:00 AM to 12:00 PM PST

  • Young athletes from community organizations will participate in dynamic drills, games, and workouts with top coaches. This event is by invitation-only and includes the following youth organizations: Helping Hands Foundation, Brotherhood Crusade, Venice Beach Basketball and Peace Players.

• More Than a Run 1 v 1 Tournament – 2:00 PM to 5:00 PM PST

  • An intense tournament featuring fan-favorite YouTube sports influencers, sure to thrill basketball enthusiasts. Players include: Daviohn Scarborough aka Scar, Ty Glover, Kevin Kuteyi, Javon Brazile, Josh Treadwell, Michael Harden Jr., Rob Colon and Devante Carter.

• More Than a Run Invitational – 6:30 PM to 8:30 PM

  • Kyrie Irving and a star-studded lineup of his friends will kick off culture's biggest weekend as they host and coach a 5-on-5 pick-up game featuring basketball’s brightest stars: Kyrie Irving and Jaden Hardy, Dallas Mavericks; Lonnie Walker, Brooklyn Nets; Naz Reid, Minnesota Timberwolves; Dennis Smith Jr, Brooklyn Nets; GG Jackson, Memphis Grizzlies will serve as host and coaches.

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Press Contacts:

For BET: Luis Defrank Luis.Defrank@bet.net | Chloe Duverge Chloe.Duverge@bet.net |
Johnny Cooper Johnny.Cooper@bet.net

For Team Kyrie: Holly Baird holly@thesourcepr.com