BET EXPERIENCE 2024 FAN FEST PRESENTED BY WALMART ANNOUNCES
STAR-STUDDED LINEUP FOR THE CELEBRITY BASKETBALL GAME
SPONSORED BY DEGREE® ON JUNE 29

Register NOW for free access to the game at https://www.BETExperience.com

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#BETX #BETFANFEST

New York, N.Y., June 6, 2024 – Today, BET Experience (BETX) Fan Fest 2024 Presented by Walmart announced the lineup and return for the fan-favorite BETX Celebrity Basketball Game sponsored by Degree®. Two star-studded teams of athletes, musicians, and celebrities will go head-to-head on the court, including 41 (Kyle Richh, Jenn Carter & Tata), 42 Dugg, 4BATZ, Babyface Ray, Danielle Miller, DC Young Fly, DeSean Jackson, Devale Ellis, Flau'Jae Johnson, G Herbo, Hunxho, J Valentine, Lil Mama, Lola Brooke, Luh Tyler, Marsha Ambrosius, NLE Choppa, Rob49, Sada Baby, Skilla Baby, SheedTs, Tank, TBOSS, Toosii and more to be announced!

Led by team captains Wallo and Gillie Da King, the teams will tip-off at 5:00 pm PST on Saturday, June 29, on the BETX Court at the Los Angeles Convention Center. Basketball stars Kenyon Martin and Kenyon Martin Jr also join the game as members of the coaching team.

This year’s action-packed BETX Celebrity Basketball Game will feature multiple musical performances, including an opening performance by Queen Naija and more to be announced soon. Fans will also experience non-stop entertainment with commentary from Yung Miami, who will serve as the official court correspondent, and MC Lyte, who will be the Voice of God.

Fans can register now for free General Admission access to attend the BET Experience 2024 presented by Walmart, including the BETX Celebrity Basketball Game, at https://www.BETExperience.com.

The ‘Where Black Culture Plays’ Village, home to the Celebrity Basketball Game, will allow attendees to test their athletic capabilities, learn more about staying fit, and engage with some of their favorite sports icons and stars. This village will also feature a Pickleball Court and the “Where Black Culture Rolls” Skating Party hosted by 10 Summers, Grammy Award-winning artist and producer Mustard, and Friends.

The two-day (June 28-29) BET Experience Fan Fest will include live musical performances, VIP lounges, celebrity meet & greets, and immersive villages. The BET Experience (BETX) 2024 presented by Walmart runs through June 26–30 with concerts, competitions, comedy shows, day parties, and Fan Fest, all leading up to “Culture’s Biggest Night.” More information will be announced soon, including additional BET Experience and Fan Fest talent, the BET Experience App, Fan Fest wristbands, and more!

For a complete list of activations, performances, and full BET Experience 2024 Fan Fest schedule, visit https://www.BETExperience.com.

To Apply for “BET Awards” 2024 AND BET Experience 2024 Media Credentials, visit:

"BET Awards" 2024 Media Application.

BET EXPERIENCE VIP PACKAGES

VIP Packages for the BET Experience 2024 Presented by Walmart are on sale NOW. In addition to VIP amenities throughout the weekend and incredible seats for music and comedy shows, three levels of BETX VIP Packages offer guests the one and only opportunity to purchase tickets to the highly anticipated “BET Awards” 2024 broadcast live from the Peacock Theater. Full package amenities and pricing for the Diamond, Platinum, and Gold Packages can be found by visiting www.BETExperience.com.

Follow the BET Experience on Twitter @bet for real-time updates and join the conversation by using #BETX. Visit www.betexperience.com for more details.

ABOUT BET EXPERIENCE

BET Experience is the destination for elevating unapologetic Blackness with authentic entertainment, access, and lifestyle experiences. Through the lens of millennial and Gen Z audiences, BET Experience cultivates the intersection of who this coveted segment is and where it’s headed.

ABOUT BET MEDIA GROUP

The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA), is the world’s largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international.

For more information about BET, visit www.bet.com and follow @BET on social platforms. For more BET news announcements, visit www.paramountpressexpress.com/bet.

ABOUT WALMART

Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better – anytime and anywhere – in stores, online, and through their mobile devices. Each week, approximately 255 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 19 countries. With fiscal year 2024 revenue of $648 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart, on X (formerly known as Twitter) at twitter.com/walmart, and on LinkedIn at linkedin.com/company/walmart.

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Johnny Cooper

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Luis Defrank

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Sunshine Sachs Morgan & Lylis

BETExperience@ssmandl.com 

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