BET MEDIA GROUP ANNOUNCES THE RETURN OF
CULTURE-DEFINING BET EXPERIENCE 2024 (BETX 2024) PRESENTED BY WALMART

WEDNESDAY, JUNE 26 TO SUNDAY, JUNE 30 IN LOS ANGELES

MULTI-NIGHT CONCERT SERIES, LIVE COMEDY SHOWS,
BETX 2024 FAN FEST, AND MORE!

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Los Angeles, CA, April 10, 2024 – BET Media Group is thrilled to announce the highly anticipated return of the BET EXPERIENCE 2024 (BETX 2024) presented by Walmart, set to take place from June 26 to June 30 in Los Angeles. BETX 2024 extends culture’s biggest night into culture’s biggest week, promising the best of Black culture and entertainment. With a lineup of culture’s most influential artists, experts, and tastemakers, attendees will enjoy unforgettable live performances, comedy shows, panels, immersive workshops, and much more! For more information, visit BETExperience.com.

BET Experience has always been more than an event; it celebrates the diversity and boldness of Black expression, artistry, and culture. At BETX Fan Fest, attendees will enjoy multiple curated immersive villages focused on fashion, health, beauty, sports, food, and financial empowerment. Furthering the long-standing commitment of BET Media Group to advance racial and economic equity in the Black community, BETX 2024 will include a marketplace featuring Black and women-owned businesses and panels on economic mobility with pitch opportunities for entrepreneurs. Watch and share the official BETX 2024 promo here.

The BETX 2024 multi-night concert series will feature a stacked line-up of star-studded performances from legendary music artists at the YouTube Theater, the Miracle Theatre, the Crypto.com Arena, and the Hollywood Bowl. The Los Angeles takeover will culminate on Sunday, June 30, with the premiere of “BET Awards” 2024.

“We are proud to reintroduce BET Experience in the vibrant city of Los Angeles to celebrate the best of Black culture and entertainment,” stated Scott Mills, President & CEO of BET Media Group. “BET X 2024 is set to deliver an unprecedented week of entertainment, engagement, and empowerment all anchored in the brilliance and creativity of Black culture and our community.”

“BET Experience will be the ultimate destination for premier brands, such as our presenting partner Walmart, to authentically connect with fans and celebrate the richness of Black culture,’” said Louis Carr, President of Media Sales of BET Media Group. “Historically, BETX has been a core part of our brand success, offering bespoke opportunities for our partners to join our celebration of Black culture and directly engage with consumers and multiple segments of the Black community in meaningful, impactful ways.”

“It's an honor to join forces with BET Experience as this year’s presenting partner, where we can continue to champion the unlimited potential of Black creators and entrepreneurs,” said Allison Rand, who leads Brand Experiential and Talent Partnerships at Walmart. “This event is a cultural catalyst, and we are proud to support BET's commitment to providing a platform for celebrating Black excellence and showcasing some of the most exceptional talents in the entertainment industry.

BET Experience 2024 is co-produced by Live Nation Urban.

Follow the BET Experience on Twitter @bet for real-time updates and join the conversation by using #BETX. Visit http://www.betexperience.com for more details.

Press credentials for the “BET Experience” and “BET Awards” 2024 will be announced at a later date.

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ABOUT BET EXPERIENCE
BET Experience is the destination for elevating unapologetic Blackness with authentic entertainment, access and lifestyle experiences. Through the lens of millennial and Gen Z audiences, BET Experience cultivates the intersection of who this coveted segment is and where it’s headed.

ABOUT BET MEDIA GROUP

The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the world’s largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international.

For more information about BET, visit www.bet.com and follow @BET on social platforms. For more BET news announcements, visit www.paramountpressexpress.com/bet.

ABOUT WALMART

Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better - anytime and anywhere - in stores, online, and through their mobile devices. Each week, approximately 255 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 19 countries. With fiscal year 2024 revenue of $648 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com, on Facebook at facebook.com/walmart, on X (formerly known as Twitter) at twitter.com/walmart, and on LinkedIn at linkedin.com/company/walmart.

ABOUT LIVE NATION

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. For additional information, visit www.livenationentertainment.com.

Live Nation Urban (LNU) remains North America’s preeminent producer of concert experiences, festivals, and platforms headlined, curated, and owned by black talent. Operating in partnership with Live Nation Entertainment, the world’s leading live entertainment company, the company sets the tone for culture with over a dozen sought-after festival brands such as Roots Picnic, Broccoli City, Exodus Music & Arts Festival, ONE Musicfest, Strength of a Woman, and more.

Beyond their captivating live events, Live Nation Urban has established themselves as key social architects in black culture with their innovative initiatives that include Juneteenth: A Global Celebration (broadcast on CNN), Kerry Washington’s THICKER THAN WATER book tour, and a special Hip-Hop 50 event at the home of Vice President Kamala Harris in addition to tours by artists such as Ari Lennox, Kirk Franklin, Davido, LL Cool J, Jill Scott, Jodeci, and Raphael Saadiq. The LNU-produced “A Grammy Salute to 50 Years of Hip-Hop” special garnered a nomination at the NAACP Image Awards for “Outstanding Variety Show.” Live Nation Urban continues to grow across hip-hop, R&B, soul, and gospel as the most trusted purveyor of live urban music. For additional information, visit https://livenationurban.com/.

Contacts:
Luis Defrank
Luis.Defrank@bet.net

Johnny Cooper

Johnny.Cooper@bet.net