LaRussell Named BET Amplified Artist for November 2025 

Los Angeles – November 7, 2025 – BET Media Group proudly announces LaRussell as the BET Amplified Artist for November 2025. As part of BET’s premier emerging artist platform, LaRussell delivers an exclusive BET Amplified Live performance streaming on BET.com, BET’s official YouTube, and BET Facebook channels beginning November 7, 2025.

A visionary redefining what it means to be an artist in today’s industry, LaRussell stands as one of the most important voices of his generation. The Vallejo, California native is not only reviving the essence of rap — rooted in storytelling, community, and truth — but also revolutionizing the business behind it.

Through his independent collective Good Compenny, LaRussell has built a platform grounded in authenticity, ownership, and good ethics. His movement is both a cultural reset and a call to action: artists can thrive without compromise. In an era where algorithms often outweigh artistry, LaRussell has made impact the metric — and people, the priority.

His innovative “pay-what-you-want” model empowers fans to determine what his art, performances, and merchandise are worth to them. This value-based approach has redefined artist-fan relationships, proving that transparency and trust can be as powerful as any record deal. From sold-out backyard concerts to viral freestyle moments, LaRussell has created a movement that sees, feels, and invests in his community.

Across his growing discography, including standout projects like I Hate When Life’s Going Great and It’s Too Late, LaRussell’s lyrics are marked by honesty, gratitude, and an unwavering belief in purpose. He’s collaborated with heavyweights across the culture, including E-40, Symba, and Snoop Dogg, while maintaining full creative control and independence. His authenticity has earned co-signs from major media outlets, music legends, and entrepreneurial leaders alike.

As LaRussell continues to inspire a generation of artists to build with integrity and intention, his partnership with BET Amplified marks a milestone moment, spotlighting a movement that’s changing how we measure success.

As a BET Amplified Artist, LaRussell will receive robust multi-platform support across BET, BET Her, BET Jams, BET Soul, BET.com, BET Socials, and the BET Official YouTube Page. This collaboration is part of BET’s ongoing mission to spotlight the next generation of influential R&B and hip-hop talent. BET Amplified Live is the ultimate platform for discovering and celebrating rising stars. Previous (formerly BET Amplified) artists include 41, Ayra Starr, BossMan Dlow, Cash Cobain, Coco Jones, Connie Diiamond, Doechii, Domani, Flau’jae, Fridayy, GloRilla, Ice Spice, Kaliii, Lady London, LAILA!, Lakeyah, Larry June, Lola Brooke, Muni Long, October London, Rema, Skilla Baby, Tanner Adell, Tems, That Mexican OT, and more!

About BET Media Group  

The BET Media Group, a unit of Paramount, a Skydance Corporation (Nasdaq: PSKY), is the world’s largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BETJams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events, and international. For more information about BET, visit www.bet.com and follow @BET on social platforms. For more BET news announcements, visit betpressroom.com. 

For BET 
betpressinfo@bet.net

For LaRussell 

bria.fisher@empi.re