BET NAMES ST LOUIS RAPPER AND SINGER BIG BOSS VETTE AS THE
‘BET AMPLIFIED’ ARTIST FOR JULY 2023

Photo Credit: BET

New York, NY July 6, 2023 – BET names St. Louis rapper and singer Big Boss Vette as its BET Amplified artist for July. BET Amplified is BET Music's stamp of approval for the next big thing in music. From her humble beginnings posting freestyles to Facebook and uploading remixes to YouTube, to playing the Pre-Show stage of Culture’s Biggest Night “BET Awards” 2023, Big Boss Vette’s rise to success shows no signs of stopping any time soon.

This hip hop tour de force first went viral in 2015 for creating her own version of Dej Loaf's song "Try Me." She then racked up 1.7 million YouTube views with her song “Bad Bitch” in 2019, and followed that up with “Outside,” garnering the rapper 8 million Spotify streams and over 2 million YouTube views. It’s no surprise that Republic Records took notice of the success Big Boss Vette built for her success and signed her in 2021.

In 2021, Big Boss Vette kept up the pace with hard-hitting singles “No Fakin,” “Dog Ass *****,” and more. She also just recently announced her new EP Resilience will be dropping soon; and we couldn’t be more excited! You can check out her hit 2022 song "Pretty Girls Walk" here and see exactly why this hip hop success story continues to reach new heights.

Big Boss Vette can now also add BET Amplified Artist to her list of accolades. As a BET Amplified artist, Big Boss Vette will receive BET Music’s support across multiple BET campaigns and platforms, including BET, BET Her, BET Jams, BET Soul, BET.com, BET Socials, and BET’s Official YouTube Page.

Previous BET Amplified artists include Ambré, Armani White, Babyface Ray, Coco Jones, DIXSON, Doechii, Glorilla, HDBeenDop, Ice Spice, Kalan.FrFr, Lakeyah, Larry June, Lehla Samia, Lola Brooke, Muni Long, Nardo Wick, Tone Stith, and more!

ABOUT BIG BOSS VETTE:

Big Boss Vette exudes classic underdog hunger spiked with a fresh, fearless, and fiery approach to hip-hop. The St, Louis-born rapper toggles between airtight bars, slippery melodies, and irresistible hooks. She has documented this growth in real-time with one banger after another. After achieving viral buzz in high school, she popped off with a procession of anthems, including “Outside” and “Snatched.” In 2022, the latter set TikTok on fire, racking up 2 billion views across half a million creates by everyone from Kylie Jenner and Khloe Kardashian to Halle Bailey and JT of City Girls. Meanwhile, Flo Milli and Saucy Santana jumped on the Official Remix. Expanding her presence, she turned up at the 2022 BET Hip Hop Awards Cypher and starred in the 2022 Hip-Hop Awards edition of BET’s Rate the Bars in addition to earning high-profile syncs on HULU’s The D’Amelio Show and HBO’s EMMY® Award-nominated Insecure from creator Issa Rae. Additionally, she launched her own popular online series, Big Boss Vette Show. Simultaneously, she progressed as a performer, headlining Nick Cannon’s coast-to-coast Future “Superstar Tour” with Live Nation and gracing the bills of 2023 festivals such as Lollapalooza and Rolling Loud. Most importantly, she leveled up as an artist, adopting different flows. The single “Pretty Girls Walk” lit up social media and piled up over 30 million streams between the original and Coi Leray Remix, exploding as her biggest single to date. “Problem” only continued her red-hot run in 2023. After generating tens of millions of streams and earning widespread acclaim from Pitchfork, E!, UPROXX, XXL, and more, she shows out on a series of 2023 singles and her forthcoming full-length debut EP for Beatstaz/Amigo Records/Republic Records.

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MEDIA CONTACTS:
For BET
Johnny Cooper
Johnny.Cooper@bet.net

For Big Boss Vette
Kierra Felton

Republic Records

Kierra.Felton@umusic.com

Andrea Hamilton

Theory Communications

Andrea@theorycomm.com