BET Relaunches BET.com as a Video-First Destination

New BET.com connects audiences directly to BET content across YouTube, social platforms, Paramount+, and BET, and puts local community voices at the center of BET News

NEW YORK, August 18, 2026 — BET today unveiled a reimagined BET.com, moving the platform away from the traditional standalone-publisher model and toward a video-first experience that connects audiences directly to BET content wherever it lives, including YouTube, social platforms, Paramount+, and BET. The relaunch also introduces a new approach to BET News built on community reporting: local voices from local communities, telling the stories that matter to them, on camera and in their own words.

Rather than competing for attention as a standalone publisher, the new BET.com serves as a distribution layer that points audiences to the destinations where BET content lives, from BET Creator Studio programming and BET Amplified to live event coverage and full-length titles.

"BET.com is no longer asking audiences to stay on a page; it's guiding them to the platforms and creators where our content comes to life," said Orchid Richardson, SVP Digital, BET. "We're leading with video, and we're putting community storytellers at the center of BET News. This is proof of concept for a broader strategy about meeting our audiences where they already are."

What audiences can expect

• Video as the default.

• Faster access to what's happening now, with tune-in information, premiere dates, event coverage, and social moments in one place.

• Community reporting from people who live in the communities they cover.

• A clear path to the full BET slate, including BET Creator Studio shows, BET Amplified, awards and live event coverage, and BET titles.

• A seamless experience, with less scrolling past text to reach desired content.

The new BET.com is now available.

ABOUT BET MEDIA GROUP
The BET Media Group, a unit of Paramount, a Skydance Corporation (Nasdaq: PSKY), is the world's largest media company rooted in community, culture, and connection for the Black community. For over four decades, BET has served as a trusted home for Black audiences, amplifying authentic stories, elevating Black voices, and creating spaces where culture thrives and community comes together. Through a powerful portfolio of brands—including BET, BET Her, BET Studios, and VH1—along with FAST channels such as BET Tyler Perry Comedy, BET Tyler Perry Drama, BET Comedy Movies, BET Cinema, BET Classics, BET Visionaries, BET Throwbacks, and BET Pluto, BET connects audiences across cable, digital, live events, studios, and global platforms. Together, these platforms deliver culturally resonant content that reflects the depth, creativity, and impact of the Black experience. For more information, visit www.bet.com and follow @BET on social platforms. For additional announcements, visit paramountpressexpress.com/bet/.