BIG3 & BET ANNOUNCE NEW BROADCAST PARTNERSHIP FOR THE 2026 SEASON

BET to Re-Air 21 Hours of BIG3 Basketball on Mondays in Primetime Starting June 22

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Los Angeles, CA - June 9, 2026 — The BIG3, the premier global 3-on-3 basketball league founded by Ice Cube and entertainment executive Jeff Kwatinetz, today announced a new broadcast partnership with BET that will bring 21 hours of BIG3 basketball programming to fans nationwide during the 2026 season.

Under the agreement, BET will re-air BIG3 games in primetime on Monday nights from 8:00 pm – 10:00 pm EST/PST starting June 22, giving fans another opportunity to watch the league’s biggest matchups throughout the summer.

The package will feature regular-season matchups, playoff games, the league championship, celebrity games, and All-Star programming. The partnership also marks the first time BIG3 games will air in weekday primetime since Season 2, creating a new destination for fans during the summer.

“BET is a natural partner for BIG3 because they understand the intersection of sports, entertainment, and culture better than anyone,” said BIG3 Co-Founder & CEO Ice Cube. “Our fans want more ways to engage with the league beyond live games, and this partnership gives them exactly that. Monday night primetime on BET helps us expand our reach and keep the momentum going all summer long.”

“BIG3 has built something truly special at the crossroads of sports, entertainment, and culture, making this partnership a natural fit for BET,” said Louis Carr, President of BET. “Our audiences are passionate about basketball and the stories, personalities, and communities that surround it. By bringing BIG3 to BET primetime, we’re creating another destination for fans to experience the excitement of the league while continuing our commitment to celebrating the culture that drives the game forward.”

In addition to airing BIG3 content, BET will support the partnership with promotional efforts across its network platforms. Following live broadcasts on CBS, the Monday night re-airs will give fans another opportunity to engage with the league throughout the summer.

The announcement comes as BIG3 prepares for its highly anticipated ninth season, which tips off on June 20 at Intuit Dome in Los Angeles (Inglewood) before traveling to cities across the country throughout the summer.

BIG3 has carved out a unique lane at the intersection of basketball, entertainment, and culture - featuring Hall of Famers, former NBA and college basketball stars, and the most competitive 3-on-3 basketball in the world.

For more information on BIG3’s 2026 season schedule, tickets, and broadcast information, visit BIG3.com.

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ABOUT THE BIG3
Founded in 2017, BIG3 is the brainchild of producer, actor, and music legend Ice Cube and entertainment executive Jeff Kwatinetz, who shared a vision of a player-centric league focused on entertainment and innovation. The BIG3 is a league with no garbage minutes, where trash talk is allowed, defense is emphasized, fast-paced action, and where every point – whether it's a 4-point or 3-point shot – counts. Any given BIG3 team has Hall of Famers, icons and trailblazers, and the next best 3-on-3 player.

The league has led the sports industry in diversity and opportunity, becoming the first professional sports league to implement a mental health policy, favor CBD as a pain management alternative to opioids, enlist female coaches of men, and appoint a black Commissioner in Hall of Famer Clyde Drexler, who is also professional sports first former player serving as Commissioner. The inaugural CEO was the legendary, incomparable Raiders executive Amy Trask. In 2024, BIG3 co-founder Ice Cube was honored at the Naismith Basketball Hall of Fame in Springfield, where he received the inaugural Ice Cube Impact Award, acknowledging individuals making substantial contributions to their community, the first non-player to be recognized. Founders Ice Cube and Jeffrey Kwatinetz are missioned to better society as BIG3 pursues business success while also helping to break down stereotypes, promote diversity in sports, create opportunities for black, brown, and female athletes beyond the court, and support basketball communities overall.

ABOUT BET MEDIA GROUP
The BET Media Group, a unit of Paramount, a Skydance Corporation (Nasdaq: PSKY), is the world’s largest media company rooted in community, culture, and connection for the Black community. For over four decades, BET has served as a trusted home for Black audiences, amplifying authentic stories, elevating Black voices, and creating spaces where culture thrives and community comes together.

Through a powerful portfolio of brands—including BET, BET Her, BET Studios, and VH1—along with FAST channels such as BET Tyler Perry Comedy, BET Tyler Perry Drama, BET Comedy Movies, BET Cinema, BET Classics, BET Visionaries, BET Throwbacks, and BET Pluto, BET connects audiences across cable, digital, live events, studios, and global platforms. Together, these platforms deliver culturally resonant content that reflects the depth, creativity, and impact of the Black experience.

For more information, visit www.bet.com and follow @BET on social platforms. For additional announcements, visit paramountpressexpress.com/bet/.

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