NEW YORK, NY – MARCH 16, 2026 — Rising R&B singer-songwriter Kenya Edwards, known professionally as Girlfriend, has been selected as the BET Amplified Artist for March 2026, the network’s flagship music discovery program spotlighting the next generation of breakthrough talent. As part of BET’s premier emerging artist platform, Girlfriend delivers an exclusive BET Amplified Live performance, streaming on BET.com, BET’s YouTube, and Facebook. 

BET Amplified is designed to elevate rising artists through original content, live performances, and multiplatform storytelling, connecting emerging voices with BET’s global audience of music fans. The program has helped introduce audiences to some of the most exciting new artists across hip-hop, R&B, and genre-defying music, offering a powerful launchpad for the next wave of cultural tastemakers.

Born Kenya Edwards, Girlfriend is a 25-year-old R&B artist originally from Mississippi, now based in Los Angeles. Her music blends the emotional honesty of 2000s R&B with fresh, genre-pushing production. Inspired by icons like Janet Jackson and Bob Marley, Girlfriend writes songs rooted in love, growth, and self-discovery, themes that continue to earn her a devoted and growing fanbase.

Fans can watch Girlfriend’s BET Amplified Live performance on BET.com, BET’s YouTube channel, and Facebook, and follow BET Amplified for additional content celebrating emerging voices shaping the future of music.

ABOUT BET MEDIA GROUP
The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the world’s largest media company rooted in community, culture, and connection for the Black community. For over four decades, BET has served as a trusted home for Black audiences, amplifying authentic stories, elevating Black voices, and creating spaces where culture thrives and community comes together.

Through a powerful portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, BET connects audiences across cable, streaming, digital, live events, studios, and global platforms, delivering culturally resonant content that reflects the depth, creativity, and impact of the Black experience.

For more information about BET, visit www.bet.com and follow @BET on social platforms. For more BET announcements, visit paramountpressexpress.com/bet/.

BET Press Contacts
Mercedes Smith 
Mercedes.Smith@bet.net

Autumn Griffin 
Autumn.Griffin@bet.net

Erica Knox 
Erica.Knox@bet.net