BET EXPERIENCE 2025 PRESENTED BY SHEAMOISTURE UNVEILS ENTERTAINMENT SHOWCASE

Plus: The Full “BET Experience” 2025 Lineup

Los Angeles, CA, May 29, 2025 – BET Media Group today announced the BETX Presents Entertainment Showcase set to take place at the BET Experience 2025, Presented by SheaMoisture. The star-studded Entertainment Showcase will deliver exclusive first looks at five highly anticipated new and returning projects: “BMF” (STARZ), The Chi (Paramount+ with SHOWTIME), 2 Chainz & Omar Epps Present: Red Clay, Tyler Perry’s Divorced Sistas (BET+), and the Untitled Michael Vick Project (BET).

On Saturday, June 7, “BMF” cast members Da’Vinchi, Russell Hornsby, and Michole Briana White, along with showrunner Heather Zuhlke, will give fans an inside look at the gripping fourth season of the STARZ original series. Attendees will also get a sneak peek of the upcoming season of SHOWTIME’s The Chi, featuring insights from cast members Shamon Brown, Jr., Michael V. Epps, Vic Mensa, Cortez Smith, and Rolando Boyce. Additionally, 2 Chainz and Omar Epps will discuss their short film, Red Clay, honoring the complexities, ambition, spirit, and legacy of Atlanta.

Closing out the weekend on Sunday, June 8, the cast of Tyler Perry’s Divorced Sistas—LeToya Luckett, Khadeen Indréa, Porscha Coleman, Briana Price, and Jennifer Sears—will take the stage for a panel discussion moderated by their co-star DeVon Franklin, followed by a fan meet and greet. Later, Norfolk State University’s head football coach, Michael Vick, will take the stage to discuss his new BET docuseries–produced by SMAC Entertainment– which chronicles his remarkable journey from generational playmaker to transformational leader.

For a comprehensive look at the schedule for BET Experience 2025, Presented by SheaMoisture, see below:

THURSDAY, JUNE 5

• Buju Banton Live at Hollywood Palladium – global reggae icon Buju Banton kicks off the festivities on Thursday, June 5, with a powerful headlining performance from the Hollywood Palladium.
• WayMaker Men's Summit (Day 1) at The Beehive by SoLa Impact – This year’s summit will kick off Culture’s Biggest Week with two days of dynamic keynotes, panels, workshops, and exclusive sessions for this generation of Black changemakers and beyond. The powerhouse lineup for both days includes: Andrew Hawkins (Former NFL Player, Sports Analyst, Entrepreneur), Anré Williams (Senior Executive Advisor, American Express), Ben Crump (Attorney, Civil Rights Activist, Social Justice Advocate, WayMaker Trailblazer Awardee)_, Big Boy (Radio Personality), Matt “Bk” Augustin (Creative Content Lead, Digital & Experiential Team, Hartbeat Productions), Brian “B-Mac” McIntosh (Host of For The Fellas, Media Personality), Busta Rhymes (Recording Artist, Lifetime Achievement BET Award Honoree (2023), Charles Jenkins (Faith Leader, Recording Artist), Chief Royal Ramey (Firefighter, WayMaker Making a Difference Award Honoree Community Leader), David Banner (Recording Artist, Actor, Activist, Entrepreneur), Derek Luke (Actor), Dr. Courtney Hollowell (Urologist, Medical Expert), Dr. Dave Montgomery (Cardiologist, Health Advocate), Dr. Jamal Bryant (American Minister, Author, Faith Leader), Dr. Marcus Collins (Cultural Translator, Marketer, Brand Strategist), Darryl Spencer (Founder, Crowned Skin), Eric A. White (Designer + Celebrity Stylist, Damari), Etienne Maurice (CEO of WalkGood LA, Social Impact Entrepreneur), Jason Wilson (Motivational Speaker, Author, Mental Health Advocate), Joel Leon (Performer, Storyteller, Author), Pastor Jon DeCuir (Pastor, Father, Vision Coach, Faith Leader), Jordan Bentley (Entrepreneur, Owner of Hypland, Fashion Mogul), Keir Gaines (Licensed Therapist, Mental Health Advocate), Kirk Franklin (GRAMMY® Award-Winning Artist & Producer,  BET Awards Ultimate Icon), Michael Cooper Jr. (Actor), Michael “Harry-O” Harris (Co-Founder and CEO,  Death Row Records), Michael Jai White (Actor, Martial Artist, Producer), Michael Tubbs (Politician, Special Advisor to the Governor of California), Norense (Mental Health Advocate, Mind Bully Podcast), Nick Cannon (Media Mogul, Actor, Producer), Phil Handy (NBA Coach, Sports Leadership Expert), Ray Goulbourne (EVP of Broadcast Media Sales, BET Media Group), Richard Gay (COO, Live Nation Urban), Richelieu Dennis (Entrepreneur, Investor, Founder & Executive Chair, Sundial Group), Scott Mills (President & CEO, BET Media Group), Sean Williams (Founder & CEO, Dad Gang), Shawn Gee (President, Live Nation Urban), Skyh Black (Actor, Producer), Terrence J (Actor & Television Presenter), Vic Mensa (Artist, Entrepreneur, Philanthropist), Wallo (Motivational Speaker, Podcast Host, Entrepreneur). 

FRIDAY, JUNE 6

• WayMaker Men's Summit (Day 2) at The Beehive by SoLa Impact
• The ComicView Reunion (Night 1) at The Miracle Theatre – A live comedy series co-hosted by Chris Spencer and Sheryl Underwood, extending the legacy of the iconic BET original special ComicView, featuring A-List guests such as Rickey Smiley.

SATURDAY, JUNE 7

• BET Experience Fan Fest at the Los Angeles Convention Center 
• BETX Celebrity Basketball Game – Hosted by Bow Wow, featuring Lola Brooke as audience correspondent and hip-hop icon MC Lyte as celebrity announcer. The star-studded lineup of players includes Anthony Hamilton Jr., BlakeIANA, BossMan Dlow, Carter the Body, Cordae, Darryl Vega, DeVon Franklin, G-Herbo, Hunxho, Jabari Banks, K Camp, Kalan.FrFr, Kemoy Martin, Mario, Pardison Fontaine, Rapsody, Rob49, Rome Flynn, Theo Barns, Zoe Spencer, and Zillionaire Doe. Matt Barnes, Offset, Ty Young, and Flau'jae will coach this year's game with courtside commentary by Omari “Peggy” Collins and Kysre Gondrezick.
• 106 & Park @ BETX – This immersive activation—part of a larger tribute by BET Media Group—invites fans to step onto a recreated 106 & Park set with co-hosted live segments.
• 106 & Party: Rep Ya Flag – A vibrant celebration of Caribbean culture featuring live performances, DJ mashups, and carnival-style dance-offs. Performances by Konshens, Amanda Reifer & Spice. Hosted by and Music by  DJ Young Chow who will create an unforgettable, island-inspired experience.
• Samples N Friends – An interactive experience designed to cultivate a community of music lovers. With sample trivia and sing-alongs crafted to entertain and inform, this activation offers a musical journey that celebrates the influence and evolution of Black music across genres and generations. Come for the samples, leave with friends.
• 106 & Karaoke – A fun, interactive event where fans and artists team up to hit the stage and perform classic hits that once topped the 106 & Park Top 20. Hosted by Tizztheinfluence and Music by DJ Damage.
• Freestyle Saturday @ 106 & Park – Hosted by Bow Wow, with Kash Doll, Cordae and a special surprise guest joining as a guest judges and Lola Brooke as the audience correspondent, four MCs will battle head-to-head to be crowned the next King or Queen of Freestyle Saturday.
• Industry Talks – Hosted by Sean Ringgold, a dynamic new series of panels featuring top executives, creators, and changemakers shaping the future of music, entertainment, media, sports, tech, and culture. 
• The Future of Black Gaming: Finding Your Way in a Billion Dollar Industry with Dante Simpson (ESPAT), Ryan Johnson (Cxmmunity Media), Anika Howard (Wondr Nation), and Aerial Powers (WNBA Champion).
• Ink and Identity: Telling Stories in Our Own Skin with tattoo artists Melody Mitchell, Miryam Lumpini, Dave Morris, and Devonne Foxworth.
• The Business of Black Hollywood: From Idea to Greenlight with Dallas Jackson (Writer, Director, Producer | DJ Classicz), Benny Boom (Film/TV/Music Video Director.), Nneka Onuorah (Award-Winning Documentary Filmmaker, Television Producer, and Activist), and Courtney Glaudé (Director, Writer, Producer | Tyler Perry Studios).
• Tech Comes to Town: How AI, Data, & Tech Are Transforming Music, TV, and Film with Mike Hamilton (Gamma), Nicky Saunders (Deeper Than The Brand), and Cliff Worley (Cliff Notes AI).
• Legacy & Leverage: The Black Investment Playbook with Dr. Jatali Bellanton (Educator & Investor), Ted Reid (Morgan Stanley), Marlon Nichols (MAC Venture Capital), and Baron Davis (Investor).
• BETX Open Casting Call – Aspiring actors are offered a rare opportunity to audition in front of an elite panel of Hollywood insiders and executives including: Bentley Evans (Writer, Producer), Brandee Evans (Actor), Dave Brown (Founder, IndieNight), Deance Wyatt (Talent & Production Executive, Tyler Perry Studios), Don B. Welch (Producer, Director, and Writer), Gabrielle Dennis (Actor), NAACP Image Award Nominee Kelley Kali (Producer, Director, and Writer), Kenya Barris (Producer), Kim Taylor Coleman (Casting Director/Producer), Leah Daniels-Butler (Casting Director and Producer), ND Brown Jones (Executive Producer, Carl Weber’s The Family Business), Trey Haley (Director, Carl Weber’s The Family Business), Yvette Nicole Brown (Actor), and BET Media Group executives Rose Catherine Pinkney, Aisha Summers-Burke, Jason Harvey, Sabrina Eisenstadt, and Emmy® Award-winning casting director Robi Reed, BET Head of Original Programming Casting.
• BET Experience Fan Fest Main Stage Concerts 
• Chart-topping rap sensation GloRilla headlines with electrifying performances by BossMan Dlow, Crime Mob, Mario, Amerie, and Anycia.
• Club Eden – Inspired by smash hit BET+ original series All The Queen’s Men, this upscale lounge offers craft cocktails, special guest DJ sets, and enchanting energy.
• Brunch 2 Bomb Day Party hosted by DJ Benjamin Walker & MC Adrienne Reed.
• AfroBeats Hour – DJ set by NNEOMA
• Pass The Aux Party – Get crowned #AuxCordLord at this interactive party where the people become the DJ, and the crowd determines how long you play, so have your best songs on deck. 
• Club Eden After Dark with All The Queen's Men meet & greet. Featuring DJ Ohla and DJ Meel
• Tyler Perry’s Sistas Salon –  Enjoy masterclass sessions led by skin and hair experts as they unveil their insights to achieving flawless looks. From products to techniques, get the ins and outs to transform your skin and hair routines. 
• As Seen By: Join the highly celebrated and highly sought after LA-based photographers Bexx Francois, Maya Iman and Rashda Zagon as they explore themes of visibility and representation as Black Women redefining narrative through their powerful imagery. 
• The Beauty Tax: Beauty industry thought leader Delina Medhin sits with Fashion Designer Nichole Lynel and Celebrity Glam Artist Nicole Rae. This session is designed for entrepreneurs, business owners, and consumers interested in the impact of tariffs, boycotts and Anti-DEI on how we shop and how we scale. 
• “Protected, Not Neglected: Mastering Hair Health: Join celebrity glam artist Nicole Rae, known for her work with KJ Smith of Tyler Perry’s Sistas, for an exclusive masterclass focused on one of the most important yet overlooked aspects of haircare: maintaining healthy hair beneath your protective styles.
• The ComicView Reunion (Night 2) at The Miracle Theatre

SUNDAY, JUNE 8

• BET Experience Fan Fest at the Los Angeles Convention Center 
• 106 & Park @ BETX
• 106 & Park Reunion – 106 & Park makes a comeback at BETX, hosted by a surprise guest, featuring some of the show's original hosts who bring a fresh twist to the iconic series. They'll revisit classic moments, reflect on their journeys, and welcome special guests to share their favorite memories from the show's influential run.
• Pulse of the Kingdom – A dynamic gospel showcase like no other—featuring Jekalyn Carr, Melvin Crispell, Lee Vasi, Brvndon P, Naomi Raine, and Pastor Mike Jr.
• Benny Boom Music Video – Step onto the legendary 106 & Park set for a one-of-a-kind experience as iconic director Benny Boom takes the helm, directing a music video in real time, starring breakout artist Choszn and produced by his son, MiniBoom, capturing the magic and energy of BET Experience right from the stage.
• Industry Talks (hosted by Gia Peppers)
• The Culture Made This: Founders, Faces, and Futures
  with Melissa Butler (The Lip Bar), Judy Harris-Dupart (Kaleidoscope Beauty), Karleen Roy (The Vanity Group), Courtney Adeleye (Watch & Sea Beauty).
• Owning the Wave: Monetizing African Culture in the U.S. and Across the Continent with Craig King (Gentleking Music Group | Rap Plug Academy), Abdul Karim Abdullah (Afro Future), Jhordan Gibbs (Milk & Cookies Music Festival), and Ms. Phiwe Hlatshwayo (Diplomat - Cultural Diplomacy Strategist and Intra-Africa Trade Advisor).
• The New Blueprint: Thriving as a Music Executive in a Changing Industry
  with Charlene Thomas (Republic Collective), Danielle Price Saunders (NCSI), Xiarra-Diamond Nimrod (Republic Records), and Jason Kpana (TIDAL).
• Careers in Sports: Breaking In, Standing Out, and Shaping the Game
  with Dwight Michell (NFL Agent), Jenovia Joy Wilson (Young Money Sports Agency), Janerika Owens (Sports Journalist), Cedric Shine (Strivers Agency), and Alexis Belton (2x World Long Drive Champion, Media Personality, and Philanthropist).
• Booked & Busy: The Business of Dance with Laurianne Gibson (Director, Choreographer & Creative Visionary), Morgan Desir (Professional Dancer), Sean Bankhead (Creative Visionary, Choreographer & Director), and Tacir Roberson (Professional Dancer).
• Kev on Stage: Fireside Conversation with Mike Muse.
• How to Launch Your Music Career Independently with Eddie Blackmon (ONErpm), Martin Moor (United Masters), Dwight Lazarus (Spotify), Sierra Lever (Amazon Music), and David Banner (Rapper and Record Producer).
• BET Experience Fan Fest Main Stage Concerts – GRAMMY®-winning producer Mustard brings his signature sound to the Fan Fest stage along with Pretty Ricky, Keri Hilson, Kalan.FrFr, LaRussell, Laila, and 41.
• Club Eden 
• Open Set with Ruff and DJ TBD aka Bra Coley.

“The Emancipation of Mimi” 25th Year Celebration with DJ Fannie Mae.

• Must Be Nice Party – Your next meaningful connection & good vibe awaits. 
• Club Eden After Dark Hosted by Skyh Black. Featuring cast members of All The Queen’s Men + DJ Ryan Fleming 
•  

• Tyler Perry’s Sistas Salon
  • Makeup Masterclass led by Dominique Jenelle. 
  • Soft Yet Strong: This enlightening session moderated by therapist and author Oludara Adeeyo, LCSW features esteemed executives Valeisha Butterfield and Ingrid Best, who will share their personal experiences of leading with strength while leaning on emotional intelligence and self-awareness. 
  • Truth or Tea Party: Get the truth and a little bit of tea from Crystal Hayslett, KJ Smith and Mignon. Join host Shy Taylor as she asks all the questions we want to know about our favorite characters, and the actors who bring them to life.
  • Beyond The Mirror presented by Dove: Be in the room with Women who use their personal, work and digital life to create agency and self-empowerment. Join On-Air talent Sylvia Obell for this insightful discussion and celebration of our CROWNS. 

• Roots Picnic: Class of '95 at Hollywood Bowl – The legendary Roots Picnic returns to the Hollywood Bowl for A Roots Picnic Experience: Class of ‘95 featuring The Roots, Lil' Kim, Redman & Method Man, Bone Thugs-N-Harmony, Raekwon, Goodie Mob, E-40, DJ Quik, and Havoc of Mobb Deep.
• BET R&B Night at YouTube Theater – A night of unforgettable performances by Jagged Edge, Donell Jones, and Eric Bellinger with a special set hosted by R&B ONLY featuring Tiára Monique and JABARI.

Register NOW for free access to “BET Experience” 2025, presented by SheaMoisture Fan Fest at https://www.BETExperience.com.

BET Experience sets the tone for Monday, June 9, the premiere of “BET Awards” 2025. Additional “BET Experience” 2025 talent and programming will be announced at a later date. Stay informed with real-time updates by following BET Experience on Twitter/X @bet, and join the conversation using #BETX.

“BET Experience” 2025, presented by SheaMoisture is co-produced by Live Nation Urban.

ABOUT BET EXPERIENCE
BET Experience is the destination for elevating unapologetic Blackness with authentic entertainment, access, and lifestyle experiences. Through the lens of millennial and Gen Z audiences, BET Experience curates the culture, standing at the intersection of who this coveted segment is and where they’re headed.

ABOUT BET MEDIA GROUP

The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the world’s largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international.

For more information about BET, visit www.bet.com and follow @BET on social platforms. For more BET news announcements, visit www.paramountpressexpress.com/bet.

ABOUT LIVE NATION
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. For additional information, visit www.livenationentertainment.com.

Live Nation Urban (LNU) remains North America’s preeminent producer of concert experiences, festivals, and platforms headlined, curated, and owned by black talent. Operating in partnership with Live Nation Entertainment, the world’s leading live entertainment company, the company sets the tone for culture with over a dozen sought-after festival brands such as Roots Picnic, Broccoli City, Exodus Music & Arts Festival, ONE Musicfest, Strength of a Woman, and more.

Beyond their captivating live events, Live Nation Urban has established themselves as key social architects in black culture with their innovative initiatives that include Juneteenth: A Global Celebration (broadcast on CNN), Kerry Washington’s THICKER THAN WATER book tour, and a special Hip-Hop 50 event at the home of Vice President Kamala Harris in addition to tours by artists such as Ari Lennox, Kirk Franklin, Davido, LL Cool J, Jill Scott, Jodeci, and Raphael Saadiq. The LNU-produced “A Grammy Salute to 50 Years of Hip-Hop” special garnered a nomination at the NAACP Image Awards for “Outstanding Variety Show.” Live Nation Urban continues to grow across hip-hop, R&B, soul, and gospel as the most trusted purveyor of live urban music. For additional information, visit https://livenationurban.com/.

ABOUT SHEAMOISTURE
SheaMoisture is a global beauty and personal care leader committed to serving the Black community through strategic investment and community give back. SheaMoisture recognizes the power of entrepreneurship in addressing racial inequality with the belief that commerce can bring true economic independence. Every year SheaMoisture reinvests at least 1% of net sales directly into economic opportunities for underserved entrepreneurs and Black business owners. With every purchase, you are helping to fund investments that support funding for Black-owned business, entrepreneurial education, crisis response, equitable purchasing, and ethical sourcing. SheaMoisture develops no compromise beauty products that help every member of the Black community live their healthiest, most beautiful lives. Shea butter is one of the brand’s core ingredients, praised for its hydrating and nourishing properties, and sourced from women-led cooperatives in West Africa, providing fair wages and creating economic opportunities. The company leads globally in the hair care, bath, body, skin care, baby, and men’s categories, and is distributed in retailers throughout the world. SheaMoisture is a subsidiary of Unilever. Twitter | Facebook | Instagram

Contacts:
Johnny Cooper

Johnny.Cooper@bet.net 

Autumn Griffin

Autumn.Griffin@bet.net 

Mariana Ramirez

Mariana.Ramirez@paramount.com