The Impact Atlanta: Fact Sheet


October 5 only on BET+  – New episodes weekly

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SERIES PREMIERE DATE: “The Impact Atlanta” premieres on October 5th only on BET+ with new episodes dropping every Thursday.


SERIES DESCRIPTION: The eight-episode, unscripted series follows five young Atlanta creatives with an all-access pass into their fast-paced lives. In an age where social media plays such a key role in business, music, beauty, and fashion, these influencers give a glimpse into their creative process, preparation, and deal-making ventures of what it takes to truly impact the culture. The cast represents a new generation of influencers that have leveraged their personas and technology to amass 19 million plus followers (and counting), grow their businesses, set trends in beauty and fashion, and deliver music that charts.



Ariana “Ari” Fletcher, Jayda Cheaves, Dionte “Tae” Gray, Lakeyah Robinson, Destiny “Dess Dior” Bailey 



Produced By:

BET+, Entertainment One (eOne) and Quality Films

Executive Producers: 

Pierre ‘P’ Thomas, Kevin ‘Coach K’ Lee, Brian Sher, Karam Gill, Tara Long, Gennifer Gardiner, Michelle Kongkasuwan, Connie Orlando and Angela Aguilera


Gennifer Gardiner






Ariana “Ari” Fletcher, one social media’s highest earning influencers, who grew her following into a multimillion-dollar endorsement and branding machine. Ari rose to popularity on social media for her trendsetting wardrobe choices and hairstyles. As she recently regained access to that legion of followers, she is preparing to launch two new business ventures that her fans have been asking for. She also recently launched a Youtube Series “#DinnerWithTheDon” which features her cooking and comedy skills in a lighthearted format that has already gained nearly half a million subscribers. A proud mother and sister, Ari continues to honor her brother Kyle Jamison’s legacy with his name in her Instagram handle after his untimely passing in 2013.



The ultimate social media “It Girl’’ and successful entrepreneur, Jayda Cheaves’ influence and work ethic are undeniable, with a combined social media following of nearly eight million users. A trendsetter since her high-school years, Jayda got ahead of the online hair business trend by starting her own hair company in 2017 that she has since grown into a multimillion-dollar empire. An author, in 2018 Jayda self-published “The Young Boss Blueprint: 15 steps to Becoming a Young Boss” a motivational guide for entrepreneurs on marketing and branding in various industries. On the heels of multiple fashion and beauty endorsement deals, Jayda recently launched her own fashion brand, “WaydaMin” and ode to her nickname “Jayda Wayda” and personal style. Jayda makes her first major film debut in “Bid for Love,” also on BET+, this summer. 



Arrogant Tae is the sought-after, trendsetting, hair stylist whose clientele includes names like Nicki Minaj, Lala Anthony, and JT from City Girls, to name a few. The Chicago native was exposed to the hair business at an early age where he eventually began styling his mom and family members. After honing his craft for years, with clients in the U.S. and abroad, Tae has expanded his reach to include product branding and multiple endorsement deals. Tae’s impact on the beauty industry has crossed over into popular culture, even being mentioned in Drake’s hit “Laugh Now Cry Later,” with the lyrical reference “we in Atlanta, I buy her a wig, she's telling me Tae is the best.”



Signed to Motown Records in 2022, after a self-made hustle into the rap game, Lakeyah just released her single “Mind Yo Business” featuring Latto, with her first album slated to drop later this year. Quality Control’s newest rising superstar, Lakeyah was also named to the prestigious XXL Freshman Class. The 21-year-old Milwaukee native, raised in Ohio, began rapping at 15 and uses her platform to represent the Midwest region where hip-hop isn’t often credited. She is also a mental-health advocate. Prior to the signing to Motown, Lakeyah’s fan-favorites included “Female Goat” featuring City Girls, and her solo hit “Too Much” from her most recent project “In Due Time.” The same year, Lakeyah was also featured in the prestigious BET Hip Hop Awards Digital Cypher and made her first appearance at Rolling Loud where she will return this summer.



One of the most sought-after influencers, Dess Dior, made a mark for herself in the rap game with her hit singles “Don’t Play” and “Rich B*tch.” The Savanna, Georgia native brings, rapping since the age of 12, Dess launched her own entertainment label and leveraged her popularity as a known fashion and beauty influencer to amass nearly two million combined social media followers. No stranger to detail, Dess also owns the “Rich B*tch Gang” (RBG) accessory line geared to empower her female followers. As Dess prepares her new album, she is set for two major appearances this summer at Rolling Loud in Miami and Rolling Loud Toronto with her first single, “Rich and Raw,” dropping June 24th. 


BET+ is the premium streaming service for the Black community offering thousands of hours of hit movies, TV shows, stage plays and more. With new, exclusive originals premiering each month, BET+, a joint venture between BET Networks and Tyler Perry Studios, offers the best of Black culture with titles like First Wives Club, The Ms. Pat Show, Ruthless, Sacrifice, The Family Business and American Gangster: Trap Queens from revered creators like Tracy Oliver, Tyler Perry, Lee Daniels and Carl Weber, to name a few. BET+ members can watch as much as they want anytime, anywhere, on any internet-connected screen and always commercial-free. Visit BET.Plus to learn more and follow @BETPlus for the latest news and updates.


About eOne

Entertainment One Ltd. (eOne) is a talent-driven independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. As part of global play and entertainment company Hasbro (NASDAQ: HAS), eOne's expertise spans across film and television production and sales; production, distribution and brand management of kids and family properties; digital content; and immersive and live entertainment. Through its extensive reach and scale, and a deep commitment to high-quality entertainment, eOne unlocks the power and value of creativity.


eOne brings to market both original and existing content, sourcing IP from Hasbro’s portfolio of 1500+ brands, and through a diversified network of creative partners and eOne companies.