CBS SPORTS TO BE OFFICIAL TELEVISION HOME OF CROSSFIT GAMES
CBS Sports, CBS Sports Network and CBS Sports Digital to Provide Extensive Coverage Including Preview Shows, Highlight Shows and Documentary Series on Individual Competitors
CBS Sports to Broadcast Live Coverage of the Games on Saturday, August 5
CBS Sports and CrossFit Inc. today announced a multi-year television and digital partnership bringing the intense competition of the CrossFit Games to CBS, CBS Sports Network and CBS Sports Digital. The CrossFit Games are the single largest participatory sporting event in the world with nearly 400,000 athletes from more than 175 countries.
The agreement is highlighted by CBS Sports broadcasting live coverage of the 2017 Reebok CrossFit Games on Saturday, August 5 (1:00 PM, ET) from Madison, Wis., followed by a highlight show recapping all the action airing Saturday, August 19 (1:00 PM, ET).
Coverage of the CrossFit Games debuts Thursday, July 20, (8:00 PM, ET) as CBS Sports Network airs preview shows highlighting the competitors and history of the Games. Then, beginning Thursday, August 3 (10:00 PM, ET) and culminating on Sunday, August 6 (10:00 PM, ET), the Network will televise two hours of main competition coverage nightly.
Additionally, starting Monday, October 16 (7:00 PM, ET) and running through the end of 2017, CBS Sports Network will televise multiple, one-hour specials highlighting the athletes and various individual competitions from the Games. The network will also air two hours of the CrossFit Invitational in early December.
CBS Sports Digital will stream up to 40 hours of live event coverage of the 2017 Reebok CrossFit Games on CBSSports.com and the CBS Sports app for connected TV and mobile devices.
“We’re excited that CBS Sports is our new television partner,” said Justin Bergh, General Manager of the Games. “CrossFit athletes are unquestionably the fittest in the world and the CrossFit Games are their ultimate proving grounds. We’re thrilled that CBS Sports platforms will air our entire season and we look forward to teaming up to showcase the CrossFit community.”
“We are pleased to partner with CrossFit and bring this exciting and intense competition to the CBS Sports platforms,” said Dan Weinberg, Executive Vice President of Programming, CBS Sports. “CrossFit is more than just a sport, it’s a lifestyle with a dedicated worldwide following and we are eager to showcase these physically gifted athletes. Competitive fitness is a high-growth sports genre and adding CrossFit to our programming expands our commitment to the space.”
“CrossFit created competitive fitness and has been the global leader for the past 10 years,” said Hillary Mandel, Head of Media for North America, IMG. “This new deal provides unprecedented distribution of CrossFit’s bespoke content to sports fans on CBS Sports’ broadcast, cable and digital platforms, serving a wider audience than ever before.”
IMG is CrossFit’s global representative for broadcast, sponsorship and licensing.
For more information, including a full programming schedule and how to get CBS Sports Network, go to www.cbssportsnetwork.com.
About CrossFit Games
CrossFit Inc., is the global leader in functional fitness and the owner of the famous CrossFit® brand of fitness training. Founded by Greg Glassman and built on the foundations of constantly varied, high-intensity functional movements, education and collaborative competition, CrossFit® brand workouts develop strength and fitness while cultivating community and camaraderie in each of the more than 14,000 affiliated gyms in CrossFit, Inc.'s global network. CrossFit Inc. is a leading accredited certificate issuer for physical-training professionals worldwide and offers specialty certificate programs in addition to its core curriculum. CrossFit, Inc. publishes the CrossFit Journal, promotes physical and cognitive health and fitness through the CrossFit Kids Foundation, and created and operates the CrossFit Games, an annual competition where elite athletes compete to be named the Fittest on Earth™. To learn more, visit www.CrossFit.com, Games.CrossFit.com, Facebook.com/CrossFit or http://www.youtube.com/CrossFitHQ
About CBS Sports:
CBS Sports, a year-round leader in television sports, broadcasts a portfolio of events on the CBS Television Network, including THE NFL ON CBS; “Thursday Night Football;” college basketball, including the NCAA Division I Men's Basketball Championship; golf, including The Masters®, PGA Championship and PGA TOUR; college football, including the SEC ON CBS; and CBS SPORTS SPECTACULAR. In addition, the division includes CBS SPORTS NETWORK, the 24-hour home of CBS Sports; produces INSIDE THE NFL for SHOWTIME; and partners with CBS SPORTS RADIO and CBSSports.com in creating recognized leaders in sports radio and digital.
For CBS Sports:
Harrison Raboy, email@example.com, 212-975-6655
Tim Chan, Press@crossfitgames.com