Veteran local media executive and award-winning journalist Kelly Frank has been named president and general manager of CBS News and Stations’ local businesses in Philadelphia, including KYW-TV (CBS 3), WPSG-TV (The CW Philly), the CBS News Philly streaming channel and The announcement was made today by Wendy McMahon, president and co-head, CBS News and Stations, and Adrienne Roark, president, CBS Stations. Frank will report directly to Roark and assume her new role on Monday, April 4.

Frank is joining CBS News and Stations after serving most recently as the director of content at WTSP-TV, the CBS Television Network affiliate in Tampa, Fla., since 2018.

“Kelly is a proven leader who is highly regarded by her peers, and she has done a terrific job of leading the news team at our CBS affiliate in Tampa, where they have grown their audience across all platforms,” McMahon said. “We look forward to having Kelly draw on her wide range of experience as she helps us build on CBS Philly’s legacy of community service.”

Prior to her nearly four years at WTSP, Frank spent three years as the director of news and digital content at WBNS-TV, the CBS Television Network affiliate in Columbus, Ohio. Her background also includes serving as an executive producer at CNN in Atlanta and being the executive producer of evening news at WTTG-TV in Washington, D.C. In addition, she has served as an executive producer at KPNX-TV in Phoenix and WTMJ-TV in Milwaukee, and a producer at WCMH-TV in Columbus.

“I have had the pleasure of knowing Kelly for almost my entire career, going back to when we worked together at WCMH in Columbus,” Roark said. “Kelly has established herself as an innovator who has successfully modernized and transformed the traditional broadcast news operation into a multiplatform content engine. In addition to being a true journalist, Kelly is a tremendous coach, mentor and motivator. And above all, Kelly is someone who leads with empathy and supports her work family. Her wonderful combination of experience and heart will make her a great fit for our team in Philadelphia.”

“I am excited and deeply honored to have the opportunity to join CBS News and Stations at such a transformative time and work with the top-flight team at CBS Philly,” Frank said. “I love the rich history and diversity that exists in Philadelphia, both at KYW and in the community. I look forward to joining the team and embracing all that makes Philly so special.”

Frank earned her bachelor’s degree in English from Kentucky Wesleyan College and a master’s degree in social media marketing from the University of Florida. She is also a Kneeland fellow and a graduate of the Leadership Academy at the Poynter Institute.

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Press Contact:

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